October 8, Whirlpool ' new-core OE series ' washing machine new product launch conference in Beijing also Zhuang Jingdong Group Headquarters.
In addition to new product launches, whirlpool and Jingdong home appliances to achieve strategic cooperation, in order to enhance the work of the elite in the clothing care and experience level to provide better services. In addition, Whirlpool also co-gant with the famous US high-end apparel brand, launched a "new core clothing care program" dedicated to the working elite, and in the future, Whirlpool will join forces with Gant to better meet consumer demand for quality of life and to tap into potential demand, driven by consumer Upgrades.
Leading the fashion quality of life trend of more in-depth Exploration.
Main Smart oxygen fresh new core OE series Washing machine ' one stone three birds ' The 2000-year middle class accounted for only 4% of Chinese urban households, according to the McKinsey study, which has risen to 68% by 2012 and is expected to reach 76% in 2022. The rise of middle class has led to the expansion of consumption capacity and the change of life concept, people have more distinct consumption proposition under the concept of quality Life.
And constantly close to People's lives, meet the quality of life needs and even breakthrough demand to lead the trend, it has become a new era of home appliances business Direction. This conference to ' new sharp life, don't have flavor ' as the theme, heavy launched the ' new core OE series ' Washing machine new Products.
exhibi, president of Whirlpool (china), said, ' don't have a taste ' of life specific to clothing care in the field is reflected in the addition of bacteria, which is the ' new-core OE series ' washing machines to create a taste of life product Essentials.
According to the Whirlpool (CHINA) ice Wash product general manager Tan introduced, new Rui Washing Machine's oxygen fresh function, can be in the air of oxygen ionization into ozone, so as to remove the odor, bactericidal effect, not water can ' wash ', can give clothes and other personal things in addition to the bacteria except the mite Odor. In fact, a lot of non-washable clothing must be sent to the dry cleaning shop care, if at home can easily give them to remove bacteria in addition to taste, on the one hand to save every wear on the need to waste expensive care costs, on the other hand also avoided due to excessive cleaning caused by the fabric depreciation, In addition, the most important thing is to save time to take care of the laundry in the dry cleaning shop.
The oxygen fresh function caters to the daily care needs of non-washable high-end Clothing.
In addition to the intelligent oxygen fresh, the new Rui washing machine also equipped with oxygen cleaning tube, Special Stains wash, 15 ℃ color wash, a key to start, WiFi cloud laundry, 3D intelligent stability, IVs frequency control of the powerful laundry and other strong features, in the precise clean care clothing at the same time also brought the convenience of the ultimate experience.
Promoting cross-border cooperation and deepening taste experience
At the conference, Whirlpool specially invited the famous costume design Gracechen to tell the concept of clothing care through Video. Gracechen that clothes are not for the sake of fashion, but for the freshness of clothes and the original ' Beauty '. In the relentless pursuit of ' beauty ', whirlpool and Gracechen's philosophy Coincide. Whirlpool always adhere to the integration of science and technology and aesthetics, for consumers to bring more taste of home life, which from the Whirlpool 2018 years together with Tencent home fad can be verified. Whirlpool through FAD activities together with the castle Peak Zhou ping, gacechen, Li Junrui, Rai Xudong and many other design big coffee and from all corners designers constantly collide with the spark of home aesthetics, designed to provide consumers with a set of science and technology and the United States in a product, not only better care clothing, the achievement of consumer beauty heart,
It is to solve the housework problem, but also become the home art.
In the quality of life, in addition to product functional satisfaction, service experience level of satisfaction is also indispensable. For whirlpool, Whether it is the strategic cooperation with Jingdong or with high-end apparel brands to join forces, The purpose is to better experience and higher quality of the combined presentation to consumers, and Whirlpool has already broken the industry boundaries, and hope that through Cross-border cooperation, the different services for consumers to integrate with each other,
Bring consumers with three-dimensional and profound experience, for consumers to comprehensively explain the combination of quality and beauty Concept.
It can be foreseen that the joint strategic release of the Whirlpool and Jingdong is only the beginning, Exhibi said, with Whirlpool China headquarters, The global Research and development center, the activation of smart factory, whirlpool will be in China's development strategy, and deepen the strategic cooperation with the Jingdong platform is closely linked.
exhibi, president of Whirlpool (china) For the cooperation with gant, Exhibi Said: ' Gant will be the combination of traditional and modern, the United States East Coast Leisure and European classic style fusion, to create fashion; Whirlpool with innovative accumulation for the modernization of intelligent technology injection of the connotation of cleansing, fusion of oxygen fresh and the 6th sense of intelligent technology, to create a color protection 15° wash, stubborn stains net, Seamless welding inner tube, fresh anti-wrinkle and other cleaning clothing functions, care Fashion. The two sides work together to innovate the way of life in this Era.
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