If in recent years, Haier air-conditioning continues to extend on the product, it is the vertical thinking of its product ecological layout; then the Haier Air Eco-South China Center is launched, which means that it is carrying out the horizontal layout of the regional ecology. Horizontal and vertical layout That is, Haier will have to make achievements in the industrial ecological chain, and will lead the industry to promote development.
On the 30th of September, the launching ceremony of Haier Air Eco-South China Center was held in Dongyong Town, Nansha District, Guangzhou. As an important part of Haier's “Chengcheng Chuang” project, the center aims to design, develop and manufacture. The first layout of the air-conditioned regional ecology will be built on the basis of a globalized open ecosystem to meet the needs of large-scale air-conditioning users in the local and South China and Southeast Asia.
Haier is a home appliance company. What should I do when the hardware is free? On May 6, 2018, at the '2018 Third China Smart Logistics Brand Day Summit' held in Beijing, Haier Group President Zhou Yunjie Zhen Zhen asked. Directly pointing to the new development of the future air-conditioning industry. As a company that relies on hardware to eat, when the hardware is free, how can the company achieve new vitality? 'Ecology', Zhou Yunjie gives the answer, 'Ecology provides a good opportunity for Haier, Haier Be sure to create an eco-brand.'
The industrial ecological chain is changing Haier air conditioning with the power of destruction.
Longitudinal extension: Extend the product eco-line from a single product point
The nine-story platform starts from the base soil. The hardware product that is the first end point is naturally air-conditioning. In recent years, with the disappearance of the demographic dividend and the regulation of the corresponding real estate policies, air-conditioning has emerged as a 'selling' industry. In the category of home appliances, air conditioners can be said to be the most 'products of the day to eat.' The weather is hot, air conditioners are sold well, this is a reason to think. But the home appliance circle research found that in the background of this year's high temperature weather Next, the sales volume of air conditioners has fallen, which means that the end of the era of 'watching the world' in the air-conditioning industry. The end of an era is often bred with the opening of another era. In the past, traditional air-conditioning manufacturing bases were only single, one-way. The hardware manufacturing function, waiting for the user's order, ends when the order is finished, and becomes the 'manufacturing island' that deviates from the user's needs and ecological resources. In the event of user demand changes and consumption upgrades, 'manufacturing islands' are ignorant. It will inevitably be overturned. Only the island as an endpoint, with the endpoint as the tentacles, fully understand the user's needs, and extend the outward-looking ecological rays according to the user's needs. Feasible way. The user needs to know more, drawn under the rays will be longer.
From the single air conditioner that knows cold and heat to the more humanized health air conditioner. For consumers to talk about the '霾' color change consumption pain point, December 4, 2017, the country's first 'innocent bus' opened, we can Clearly see Haier's ray trajectory. Along the healthy air-conditioning trajectory, Haier invented a self-cleaning air conditioner that would 'bath' and pass a white towel experiment to make consumers feel more at ease after their self-cleaning technology. Air conditioning is not a practical gimmick.
Continue to follow the ray, in February 2018, Haier produced a clean and air-conditioned air-cleaning air conditioner: At the 2018AWE site, Haier exhibited a self-cleaning air-conditioning 'swallowing' demonstration. In a closed glass In the room, open the smoke generator, the high concentration haze PM2.5 index exceeds 2600μg/m, and can clearly see the pattern of the laser beam projected onto the wall. Haier net self-cleaning air conditioner automatically senses PM2.5 exceeding the standard After that, the purification function is turned on for 3 minutes, the fog is dispersed, the laser beam disappears, and the purification effect is comparable to that of a professional air purifier.
The ray extends further away. In August 2018, Haier's new air-cleaning air conditioner, which can change the air without opening the window, is released. The ordinary air conditioner adopts the internal circulation mode, and the indoor gas is repeatedly used to cause air pollution, without ventilation. The concentration of carbon dioxide is increased, the oxygen content is reduced, the air is not fresh, and staying in this environment for a long time will cause chest dizziness and dizziness, which may endanger respiratory health. Haier fresh air self-cleaning air conditioner is equipped with dual-power constant temperature purification fresh air system, dual power to let the new wind suck It blows far away, discharges indoor polluted air, and the five-purification function makes the air cleaner, blows out fresh air, circulates like a car, and can breathe fresh air without opening the window. In addition, Haier completely eliminated non-self-cleaning air conditioners from October. , accelerate the popularity of self-cleaning.
From healthy air conditioning to healthy air. In recent years, air pollution has seriously affected human physical and mental health. Solving air pollution has become a global issue. The air conditioning industry has also undergone a shift from healthy air conditioning to healthy air. From the perspective, it has made its own efforts to solve the air pollution and improve the living environment of human beings. On the hardware, based on air conditioning, air-purifying products such as air purifiers, air boxes, and Galaxy are derived. Through the cooperation of these peripheral products Provide consumers with complete healthy air hardware equipment. For example, through the air box or the Galaxy, the products in the home can be controlled and interconnected. Secondly, the software created by Haier for the air ecosystem can be customized, including self-linking. (automatically start the home air purifier, air conditioning, etc.), self-learning (depending on the usage habits, you don't have to set it yourself, the suit is set according to your habits), self-reporting (once the product has problems, you can feedback to the user in the first time, And feedback the information to the service center), cloud service (get the user's data to provide users with personality Services, such as when the system is perceived air quality in the home when the poor outdoor air quality, it is recommended that you open the window).
Around the healthy air ecology, Haier has created a rigorous ecological service logic from hardware to software, that is, not to provide users with an air-conditioning product, but to provide users with one-stop, full-scenario, customized full-room air solution Program.
Horizontal line drawing: Drawing the industrial ecosystem with regional ecological radius
The industrial ecosystem is like a dynamic circulatory system. It is guided by product ecology and promotes the establishment of a 'cooperative' regional ecology. Under this model, a network-based industrial ecosystem is built. In the industrial ecosystem. The multiple partners are interdependent, symbiotic and co-prosperous, and produce synergies, reflecting the concept of co-evolution and synergy.
After the completion of Haier Air Eco-South China Center, it will radiate the South China and overseas markets, satisfying the best experience of high-end users for air-conditioning customization, and providing customized health air solutions for the whole house.
Haier Air Ecology South China Center is located in Nansha, not a pure manufacturing link. The center will rely on the unified layout of 'design + R&D + manufacturing'. At the product design end, the center will deeply interact with the needs of users in South China and Southeast Asia. In the research and development side, the center has Shenzhen advanced research and development and Guangzhou product research and development resources support, and integrates South China's local ecological resources to support product design; at the manufacturing end, Haier Air Eco-South China Center builds the world's most advanced air-conditioning interconnection The factory, including the manufacture and assembly of split air conditioners and small home central air conditioners, builds a mass-customized intelligent manufacturing base for medium and high-end fluorine-free variable frequency intelligent air conditioners. On the experience side, the center will radiate South China and overseas markets to meet high-end users. The best experience for air conditioning customization, providing a full house custom healthy air solution.
At the same time, based on the actual development of Nansha, Guangdong, Hong Kong and Macao, we will deeply participate in the construction of Nansha, Guangdong, Hong Kong and Macao, and build a digital platform for manufacturing enterprises in Nansha and Guangdong, Hong Kong and Macau, and respond quickly to demand, providing intelligent manufacturing solutions and accelerating The industry has climbed to the high end of the value chain, creating a national-level COSMOPlat eco-innovation demonstration park, and promoting the rapid transformation of manufacturing enterprises in Nansha, Guangdong, Hong Kong, Macao and Dawan by building a world-leading industrial platform and ecological model.
In addition, in the process of transformation and upgrading of air-conditioning to air production, Haier Air-Conditioner has established a healthy air R&D center in China, New Zealand and other places this year to accelerate the air strategy and realize the closure of the industrial ecosystem.