As one of the world's most important suppliers of air-conditioning compressors, Haili Electric is also a leader in the rotor compressor market, and its annual global user conference is highly concerned by the air-conditioning industry.
Figure 1 Haili Electric The 25th Global User Forum
The 25th Global User Conference of Highly Electric Appliances was launched around the theme of 'Hai Li Yue Chuang, Warm and Cold Peer'. A total of nearly 100 guests from around the world, well-known experts and scholars attended the conference. The conference showed customers the high-tech manufacturing of Haili The latest achievements and cutting-edge innovative products. The customer-centered 'Hai Li large-scale intelligent manufacturing system', to achieve the integration of production, supply and marketing, material allocation, production process, implementation progress visible, logistics and distribution can be traced, parts, and Machine, traceable operation, provide customers with better service and better guarantee. Haili new products displayed by 3D holographic projection technology, from newly upgraded series of frequency conversion products to a new generation of high-speed fast acceleration and subversion innovation products From the module parallel large-scale products that break through the limits of the existing rotor type products to the original temperature and humidity dual-control compressors, it highlights the deep technical foundation and innovative strength of Haili.
Shanghai Electric is optimistic about Haili, insisting on its controlling position
As the core component of air conditioners, air-conditioning compressors have certain technical and financial barriers for their R&D and manufacturing, and have a high barrier to entry. For the entire air-conditioning industry, air-conditioning compressor R&D and production capacity are the core resources of the industry, even It is a strategic resource, and it is also an upstream strategic industry that some air conditioner manufacturers have always wanted to vertically integrate.
As a listed company, Highly shares have been favored by some industrial capitals, and the competition for controlling shares of Highly has also become a hot spot in the capital market this year.
On September 25, Highly shares announced that the company's controlling shareholder, Shanghai Electric Group, continued to buy shares in the company in July, August and September. As of September 21, Shanghai Electric Group has increased its system through centralized bidding. Holding the company's A shares of 15.9105 million shares. In addition, Shanghai Electric Group Hong Kong Co., Ltd., which did not previously hold shares in Highly, also acted as a concerted action of Shanghai Electric Group, and increased its holding of Haili B shares by 27.7042 million shares through centralized bidding. The two companies hold a total of 25.22% of the shares of Highly, while Shanghai Electric's shareholding ratio was 20.22%. The controlling shareholder Shanghai Electric Group increased its shareholding by 5 percentage points.
On September 27, Highly shares announced another announcement to disclose plans to increase its holdings not less than 0.1% of the total share capital in the 12 months from September 26, 2018, and no more than 4.68% of the total share capital. .
According to the announcement, the purpose of the proposed increase in shares is based on the confidence in the development of listed companies, consolidating control over listed companies, while maintaining the long-term strategic stability of listed companies, and ensuring the status of Haili as a supplier of independent air-conditioning compressors, boosting Capital market confidence.
Figure 2 Dong Jianhua, Chairman of Haili Group
Dong Jianhua, Chairman of Highly Group, attended the global user conference. When talking about the future development of Highly, Haili’s future development has the principle of 'three persistences unchanged'. Shanghai Electric insists on the large shares of Highly. Shareholders and actual controllers remain unchanged and continue to support the development of Highly. Haili shares adheres to the strategy of diversification of the Group, adheres to the strategy of independent core component suppliers, adheres to technology leadership, market orientation, and innovation transformation. Development; Highly Electric insists that the position of the rotary compressor market leader remains unchanged.
Dong Jianhua also said that Haili will not enter the whole machine manufacturing field, and component manufacturers should not become the object of vertical integration of the whole machine factory. In the future, competition in the air-conditioning industry will intensify, and 'price-for-value' will hinder technological progress, which is not conducive to the industry. Development, the development of Highly depends on the dividends brought about by technological progress.
Sales are expected to hit new heights, technology is the driving force
In the past two years, the continuous volume of sales in the air-conditioning market has also brought more room for growth in air-conditioning compressors. In 2017, the annual report of Haili Air Conditioning Co., Ltd. reached 23.35 million units, a year-on-year increase of 32%. According to Haili Electric President Li Haibin introduced that in the first half of 2018, the sales volume was 14.42 million units, a year-on-year increase of 20%. The annual sales volume of 2018 is expected to exceed 25 million units, which will hit a record high.
Figure 3 Li Haibin, President of Haili Electric
On the one hand, the rapid development of Highly is driven by market demand, and on the other hand, it is driven by technological innovation. According to Zhou Yi, CTO of Haili Electric, Haili Electric has a technical research and development team of over 400 people, of which 31.2 is the master degree. %, formed an organizational structure from basic technology research, new product technology development to product customization design, and established 8 technical service centers around the world, four of which are overseas.
Highly has also proposed a clear research and development direction for air-conditioning compressors. Highly's research and development strategy will focus on new refrigerants, frequency conversion and light business. At the global user conference, Shanghai Shengli Customer and Product Center deputy general manager Ji Shengchang released the 'Full'. 'Change', 'First', 'Lian' are the key words of Haili 2019 cold new year. Committed to global energy conservation and environmental protection, Highly launched a new generation of R290 fixed speed and frequency conversion products and serialized frequency conversion upgrade products, will be small The high-efficiency development concept is the ultimate. It is understood that the annual production capacity of the ultra-mini inverter air conditioner compressor in Shanghai has reached 1.5 million units. In addition, the industry's original high-speed and fast-accelerating frequency conversion products, the first temperature and humidity dual-control SSLC compressor It also attracted the attention of the audience and guests.
In the light business sector, the capacity of Highly Compressor is also constantly breaking. Following the introduction of 15 rotor compressors in 2016, Highly will develop 20 to 25 rotor compressors in the 2019 cold year. In addition to the air conditioning field, Highly It is also actively expanding into emerging fields such as mini-refrigeration compressors for small dryers, portable refrigerators, wearable air conditioners, communication base stations, automotive compressors for the RV, and compressors for heating and industrial air conditioning.
After years of technical research and development and market expansion, Highly has become the 'most versatile' professional air conditioning compressor supplier, which can provide global customers with series of high-efficiency compression of different capacities, different refrigerants, different voltages and frequencies, and different application fields. This machine also provides a technological driving force for the sustainable development of Highly.
Intelligent manufacturing blessing, orderly expansion of production capacity
According to the data released jointly by the National Information Center and China National Grid, the retail sales of household air conditioners in the domestic market in the 2018 cold year was 65.53 million units, an increase of 16.56% year-on-year. The production and sales of air-conditioners hit a record high. In the medium and long term, the air-conditioning industry in China continues. On the one hand, according to the research of the National Climate Center, large-scale high-temperature weather in summer is still a high probability event in China for a long period of time. On the other hand, according to statistics from the Bureau of Statistics, the number of air conditioners per 100 households in China is only For 96.1 units, compared with the development laws of Japan and other countries, there is still much room for improvement in the number of air-conditioned households in China in the future.
The growth of air-conditioner sales directly drove the obvious growth of air-conditioner compressors. According to industry online data, the production and sales volume of air-conditioner compressors reached 190 million units in the year of 2018, an increase of 18% year-on-year.
The promising market prospects also enabled Heili to accelerate capacity expansion and upgrade. It is understood that in January 2018, Haili Electric's board of directors reviewed and approved the “Mianyang Highly's new annual production capacity of 1.5 million new D inverter compressors”; 2018 In March of the year, Haili Electric's Board of Directors reviewed and approved the “Additional 500,000 TE Series Capacity Projects of Nanchang Highly Electric Co., Ltd.”; in March 2018, Highly Electric launched the feasibility study for the second phase of the expansion of the Haili India Plant. In September 2018, Highly Electric started the construction of 'Nanchang Highly Electric Co., Ltd.'s new 4 million inverter production line project', which plans to invest 620 million yuan to build Nanchang Highly into a modern compressor manufacturing base, Highly Compressor manufacturing center, the global intelligent manufacturing talent training base. At the same time, Nanchang Highly will build a mass customization intelligent manufacturing center through product digitization, equipment intelligence, logistics automation, etc., to achieve product upgrade and efficiency improvement.
Li Haibin said that the Haili Nanchang large-scale custom intelligent manufacturing system completed this year, from design to process, from process to manufacturing, realizes all-round digitalization, network and intelligence, integration of production and supply planning, intelligent logistics distribution and large Data quality traceability will provide customers with personalized product design, fast response speed and reliable quality assurance.
Li Haibin believes that based on the development potential of the industry and the gradual release of Highly's production capacity, the total production capacity of the four largest plants in Highly Global will reach 40 million units by 2021.