This year's Eleventh Golden Week, tourism and shopping boom, the Chinese not only played a new height, but also bought new tricks. According to CCTV reports, six days before the Golden Week holiday, with large appliances, daily necessities, high-end jewelry, etc. The main consumption amount increased by 38.6% year-on-year, and 65-inch and above large-screen TV became the new favorite of Golden Week shopping. The leading trend of big-screen consumption is Hisense big-screen ULED TV and 4K laser TV.
According to the sales data of Hisense Electric, the sales volume of Hisense TV 65吋 and above large-screen TV increased by 47.58% during the Golden Week, and the sales volume of Hisense 4K laser TV increased by 591.45%, 80吋, 88吋, 100.吋 and 120吋 laser TV are all popular. Among them, the new first-tier cities with strong spending power and easy to accept new things are prominent. Zhengzhou, Chongqing, Wuhan, Taiyuan, Nanjing and other central cities are leading the consumption of laser TV.
Among the best-selling big-screen TV products of Hisense TV, the performance of the 65-inch U7 series ULED super-definition TV and the 80-inch L5 laser TV is the most eye-catching. The Hisense U7 series ULED is the official TV of the '2018 World Cup, which is aimed at the picture quality. The sound and intelligent system has been fully upgraded. It is the first AutoSport automatic sports mode. It can intelligently perceive users to watch sports events and automatically switch to sports mode. In sports mode, the motion track of objects can be clearly and accurately presented. The product has built-in Dolby panoramic sound technology, and realizes three-dimensional sound effects through complex algorithms and sound effects processing. In terms of artificial intelligence, this product uses a fully upgraded AI TV system with superior language interaction ability and image recognition capability. And self-learning ability, can provide users with a full scene of smart living services.
The hot sale of Hisense Laser TV reflects the high-net-worth people's pursuit of health and eye protection, strong sense of presence and exquisite design. Hisense 80吋L5 laser TV was launched in May this year, and the price will sink to less than 20,000 yuan for the first time. , is the 'popular model' of laser TV series products, and has the characteristics of high brightness, high color gamut, strong sense of presence, and unique health eye protection advantages. According to China Electronics Technology Standardization Institute and Peking Union Medical College Hospital ophthalmologist The evaluation results show that watching laser TV is more comfortable than watching LCD TV. It is more conducive to protecting eye health. Laser TV is a display product with good visual comfort. The situation of high myopia in Chinese youth is not high. Next, this product is a child's eye protection tool.
The new trend of Golden Week this year is quite useful for the trend of color TV market in the second half of the year. It is foreseeable that in the following key holiday markets such as Double Eleven, New Year's Day and Spring Festival, the big screen TV market will continue to explode, Hisense Laser TV, ULED Will lead the role and create new achievements.
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