On September 30th, the launching ceremony of Haier Air Eco-South China Center was held in Dongyong Town, Nansha District, Guangzhou. As an important part of Haier's “Chengcheng Chuang” project, the center aims to realize the ecological environment of the air-conditioning area by design, R&D and manufacturing. The layout will be based on the open ecology of globalization, and meet the large-scale customization needs of local high-end air-conditioning users in South China and Southeast Asia.
Haier 'Production City' is an important part: Air Ecology Landing South China
In recent years, Guangdong, Hong Kong, Macao and Dawan District have exerted a lot of efforts in creating new engines for innovation and driving technological innovation to promote resource agglomeration. It is an important space carrier for the country to build world-class urban agglomerations and participate in global competition. Guangzhou is an important pole. It plays an important role, and also brings opportunities for innovation, industrial upgrading, talent drainage, and coordinated development. Nansha is located in the geographic and geometric center of Dawan District, Guangdong, Hong Kong and Macao. It is an important growth pole for Guangzhou to develop Guangdong, Hong Kong and Macau. It is also the core area of the future Dawan District, shouldering the heavy responsibility of the Guangdong, Hong Kong and Macao internationalization strategy platform.
At the end of 2017, Haier and Nansha signed Haier 'Production City' to settle in Guangzhou agreement to jointly build a national-level 'Production City' deep integration demonstration zone, China's smart manufacturing new benchmark and national intelligent manufacturing demonstration zone. In April 2018, as Haier's 'Production City' part of the 'production', Haier Air Conditioning and Nansha signed an agreement, decided to deploy Haier Air Ecology South China Center in South China. The center is scheduled to be put into use in early 2020, will form a smart air conditioning mass customization capacity and research and development Pulling of ability.
'Haier Air Ecology South China Center is located in Nansha, not to build a factory, but to create an air ecosystem; not just a manufacturing process, but an ecological layout that integrates R&D, manufacturing and user experience. ' Haier Air Conditioner said .
It is reported that after the completion of the center, it will radiate the South China and overseas markets, meet the best experience of high-end users for air-conditioning customization, and provide a whole-house customized healthy air solution. Relying on the unified layout of 'design + R&D + manufacturing', starting from the product design side The center will deeply interact with the needs of users in South China and Southeast Asia, and transform demand into product design solutions. In the field of R&D, the center has support from Shenzhen Advanced R&D and Guangzhou product R&D resources, and integrates Guangzhou Institute of Respiratory Diseases and experts. In the field of manufacturing, Haier Air Ecology South China Center builds the world's most advanced air-conditioning interconnection plant, including the manufacture and assembly of split air conditioners and small home central air conditioners, to create high-end fluorine-free variable frequency intelligent air conditioners. Mass customization intelligent manufacturing base.
Landing 'Three Life' Strategy: Creating a Win-Win Environment for Air-Conditioning Areas
In the context of the Internet of Things era, Haier detonated the Internet of Things mainly through the 'three-life' system: ecological circle, ecological income, and ecological brand. The air-environment South China Center project is Haier Air Conditioning's 'Three-Life' strategy, building air ecology. Important steps of the circle.
In the past, the traditional air-conditioning manufacturing base had only a single, one-way hardware manufacturing function, waiting for the user's order, and the order was finished, which became the 'manufacturing island' that deviated from the user's needs and ecological resources. Haier air conditioners around the user's health needs, attracting The global ecological resources build a healthy air ecosystem, and have innovated and developed a self-cleaning air conditioner that will 'bath', can clean the air conditioner, and can clean the air conditioner. The Air Eco-South China Center project, Haier is not to provide users with an air-conditioning product, but to provide users with one-stop, full-scenario, customized full-room air solutions.
Guangzhou Nansha relies on 'One Belt and One Road' and 'Guangdong, Hong Kong and Macao Dawan District' development opportunities to create a number of carriers and platforms to launch a series of innovative products and services. Haier Air Eco-South China Center will rely on COSMOPlat Industrial Internet Platform for Nansha and Guangdong, Hong Kong, Macao and Dawan District manufacturing enterprises set up a digital platform to provide intelligent manufacturing solutions, and drive a group of air industry clusters to develop and transform and upgrade, which will provide nearly 10,000 jobs for Nansha, and achieve regional economic cooperation and win-win. With the improvement of ecology, the future will attract more air-related ecological enterprises to settle in Nansha.
Under the guidance of the 'personal unity one' mode, Haier Air Ecology South China Center, as an important layout of regional ecology, will link more ecological resources based on the global platform to meet the needs of users in South China and Southeast Asia, and accelerate Nansha and Guangdong, Hong Kong and Macau. Transformation and upgrading of the district manufacturing industry.