Since 2018, the overall market of kitchen appliances has not continued the rapid growth of previous years, and the overall sales scale has declined. However, in the context of the unsatisfactory environment, kitchen appliances are still the world's top industry and consumer electronics industry event AWE2019 According to the organizer, AWE2019, which will be held at the Shanghai New International Expo Center on March 14-17, 2019, has just been launched for more than a month. The booth has been basically sold out. It is the largest in the country. At the same time, it is also the most professional high-end kitchen electric field display platform AWE2019, domestic and foreign mainstream kitchen and electric power companies will once again gather together to showcase the charm of technology.
It is worth mentioning that with the increasing influence of AWE on the international stage, the German Modern Kitchen Industry Association (AMK) will be positioned as 'Future Living', bringing its more than ten famous brands to AWE2019 for the first time.
AWE and AMK work together to define a new concept for high-end kitchen appliances
It can be said that each year, AWE is a fusion of technology and aesthetics, and its feast is shared globally. By then, high-end kitchen and electric appliances brands at home and abroad will be re-installed, and the blueprint for a better life under the new era of intelligent technology empowerment will be vividly demonstrated. AWE2019 Globalization has been upgraded again, and will work with the German modern kitchen industry association AMK to lead more than ten German AMK members such as Miele, V-Zug, Kessebohmer, Hettich, Sachsen, Carat, Vauth Sagel, Nobilia and Blum, with 'Future Living ' The positioning began, debuting AWE2019 with the overall image of the German pavilion, sharing the centuries-old quality of Germany, redefining the new concept of high-end kitchen appliances.
According to Mr. Cai Yiyi, Managing Director of the German Modern Kitchen Industry Association, AMK was founded in 1956 as an industry association organized with the rise of German embedded kitchens. AMK currently has more than 140 member companies, all with kitchens. Related companies. Such as kitchen appliances, cabinets and kitchen appliances and cabinet parts manufacturers, they can represent more than 90% of the European kitchen market.
From Facebook's overseas promotion, to the official landing of AMK cooperation, AWE's globalization process is making great strides, and more international elements will be integrated into AWE's family in the future. Let us look forward to AWE's smart life platform. A wonderful chapter in the field of kitchens in Germany and around the world.
Fine decoration forum to decode the development of kitchen electricity industry
In addition to bringing together mainstream brands at home and abroad, it is worth noting that the 4th China Real Estate Fine Decoration Frontier Forum, which will be held in the same period of AWE2019, will invite many housing companies and home appliance companies to take the helm and jointly decode the development of the home appliance industry in the era of fine decoration. The road to promote the communication between the upstream and downstream industry chain of the home appliance industry and real estate decoration.
Due to the over-regulation of real estate regulation this year, the number of new homes has been reduced, and the sales of kitchen appliances using the family kitchen as a use scene have naturally decreased. Therefore, the front-loading market has become a new growth point in the kitchen electricity market. The range hoods and gas cookers are also out of the market. The product is precisely the product with a high matching rate in real estate decoration.
At the same time, on the AWE2019, the China Real Estate Purchasing Platform invited more than 20 developers to purchase elites to form the 'Excellent Elite Viewing Group' exhibition, to fully understand the huge increase brought about by the 2019 consumption upgrade to the home appliance industry and the real estate industry. Change, deepen the close communication between the two sides.
Gather in Asia's largest kitchen electric show, mainstream brands perform on the same stage
As a global event in the industry, domestic and foreign mainstream brands will certainly not be absent from AWE2019. According to the organizer, GE, Fisher & Paykel, Casa Di, Bosch, Siemens, AEG, Fangtai, Boss, Vantage and other high-end brands have been Confirmed to settle in, AMK will also join hands with more than 10 member companies to make a debut in the form of a pavilion.
After integrating Haier, Fisher & Paykel, GE Appliances, AQUA, Casa Di, and commander, Haier has been showcasing its six major brands on the same stage for several years, and it has attracted the attention of consumers. AWE2019 is no exception.
For example, Bosch Home Appliances, AEG and other German-style appliances, which have always been represented by quality, will once again shine on AWE2019. Wang Qingwei, senior vice president and CEO of Bosi Appliances, said: 'There are three factors to create a high-quality home experience: the scene environment, Accurate crowd, immersive experience, very lucky, these conditions are met in AWE. '
Of course, domestic brands are not far behind, and they have taken advantage of their local advantages to bring their full range of products to the show. They showcase the profound strength of Chinese kitchen appliances. As a high-end representative of kitchen appliances, Fang Tai, Boss and Vantage will also be at AWE2019. Sun Liming, vice president of Fangtai Group, said: 'We are a frequent visitor to AWE, where we showcase unique products, test the direction of technological innovation, and discover those consumers who are hidden in the depths. Upgrade the trend. Let the public feel the charm of smart technology, create a happy and beautiful life. '
In addition to the strength of the competition, a variety of eye-catching exhibition forms, is also the reason why AWE's kitchen electric display is deeply loved by the audience. This also makes us very curious, on the AWE2019, what kind of theme will Fang Tai show, how to pass Enterprise strength, tell us the true meaning of health? We will wait and see.
