For the crown of corporate brand glory, leading the industry innovation and development. On September 28th, the 25th China International Advertising Festival and 2018 advertisers ceremony was held in Bingcheng. The annual figures, the annual classic case and the annual gold partner in this gathering Elite, the singer of the singular glory of the media, unveiled the mystery. Kelon air-conditioning won the '2018 advertisers ceremony · annual gold medal case' award with the 'select Kelon has the role of 'deep marketing program.
Among the many companies that have been selected as 'Annual Gold Cases', Kelon Air Conditioning is small and big, making full use of the star effect, and cooperating with creative content creation, forming a reading share of 'stars eye-friends-content-reading-topics' Chain, in a short period of time relying on three major events to quickly become a hot spot, complete the brand counter-attack road, is an innovative classic case of celebrity endorsement. Kelon won this heavy award on the one hand to enhance the brand pull, another The aspect also injected a booster for the next eleven gold promotion nodes.
Inspire the big attention with small fulcrums, and strengthen the brand exposure with the help of hot spots
In May 2018, Kelon hired Shen Mengchen as the 'Kelong Air Conditioning Energy Saving Ambassador' to help the Kelon energy efficiency strategy. During the communication period, Kelon Air Conditioning used the star's own heat and hot events to promote the brand. June 13 On the birthday of Shenmian Chenchen, Du Haitao sent a blessing at 0 o'clock, so that Shen Mengchen quickly topped the list of Weibo topics, and hit the iron hot. Kelon air conditioner immediately sent 'blessings' with Shen Mengchen to express welfare for the fans, successfully activated the double fan revelry of Shen Mengchen and Du Haitao. Kelon air-conditioning spokesperson formed the unexpected effect of 'buy one get one free', and changed the exposure with small cost, successfully attracting a wave of attention!
High energy efficiency has always been the focus of the Kelon brand. Energy-efficient, energy-saving, and efficient first-class energy-efficient products occupy a strategic position in Kelon's product layout, and Shen Mengchen has been working hard and paying attention to environmental protection. Kelon pays attention to the high-efficiency and energy-saving brand advocacy. With the help of this wave of 'small fulcrum spurt big exposure', Kelon energy-saving, efficient brand imprint is more deeply rooted in people's minds, and first-class energy-efficient products get more attention. , paved the red carpet for the Kelon National Day promotion.
With quality sales, the first-class product team to seize the National Day hot market
As the important promotion node for the opening of the new cold year, Kelong strongly deployed the first-class product echelon to seize the National Day hot market. It is reported that in the National Day promotion, Kelon Yufeng air conditioner as a head product that impresses consumers, On the first day of the National Day promotion, the company achieved good sales results. Different from the industry's uniform mass products, Kelong Yufeng pays more attention to the differences in pain points of family members when using air conditioners, using district air supply technology, not blowing children's heads. Avoid the elderly legs, healthy adult waist, tailor-made wind for family members. At the same time, Kelon Yufeng air conditioning uses stepless speed regulation technology to achieve 0-100 stepless speed regulation, breaking the traditional only five The mode of the wind supply is accurate to meet the user's desired temperature. In addition, the 4D full DC, intelligent double cleaning, mute and other functions of the wind air conditioner are combined into a 'family health air package', which is also recognized by consumers. Favor.
The quality products that effectively solve the pain points of consumers are the foundation. It is the key to bring the actual favorable benefits to consumers. During the National Day hot sale, with the opportunity of the 35th Anniversary Celebration of Kelon Air Conditioning, the Fancy Discount Package is launched. , purchase Kelon air-conditioning Yufeng series cabinet machine, you can enjoy a value of 980 yuan including free of high-altitude work, can be distributed, etc. Ten free gold card. In addition, during the National Day purchase Kelong Yufeng will also send 999 yuan air One fryer. For the National Day event, Kelon Air Conditioning abandoned the rough marketing model of low-end machine sales at low prices, and used the first-class energy efficiency echelon products such as Yufeng as the national leader, forming a marketing differentiation in the market and forming a market competitive advantage. , to provide a reference for the promotion of benign industry competition.
Whether it is the Kelon Energy Saving Ambassador promotion campaign won the China '2018 advertisers ceremony · annual gold medal case' award, or the combination of 'good quality + real benefit' of Kelon National Day promotion, all benefited from Kelon Strengthen the first-level energy efficiency product strategy, focus on consumer demand and product quality, and only create a good air-conditioning for the user. In the future, Kelon air-conditioning will continue to deepen users, continuous innovation, strong brand power.
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