With the national temperature drop, the air-conditioning industry officially entered the 2019 cold year sales period. The cold year is the touchstone of air-conditioning products. Under the influence of urgency such as high temperature and heat, consumers will be more rational about the purchase of air-conditioning products. Cautiously, with the advent of the 11th Golden Autumn Promotion Season, the competition of major brands has gradually escalated from the sales war of price fights to the quality war of 'playing eyes, products staying customers'.
All along, the home appliance market has the saying of 'Golden September and Silver 10'. The eleventh Golden Week is the last promotion node before the double eleven, and coincides with the 35th anniversary of Kelon Air Conditioning. Kelon Air Conditioning will celebrate the National Day promotion and the anniversary celebration. Combined, the introduction of multiple combinations of gameplay, set off a wave of cold start climax.
Combined gameplay is more attractive to consumers
In the context of economic development and consumption upgrading, young consumer groups have gradually become the main force in the consumer market. They have shown greater purchasing power, more personalized appeals and deeper interest in performance indicators.
During the National Day Golden Week, Kelon Air Conditioning continued to play the annual marketing, and the new product Yufeng Air Conditioning was used as a sharp knife. At the same time, a variety of explosion-proof air conditioners were launched, except for price concessions, from now until October. On the 8th, consumers can continue to enjoy the 'recognition of double-robbing Xue Zhiqian concert tickets', 'purchase new products to return 1,500 yuan big discount', 'first-level frequency conversion 1984', 'WeChat fell below the low price limit time kill', ' Buy a designated model to enjoy 10 free gold card ', 'extraordinary explosives, online and offline with the same drop' and other multiple offers.
Kelon Air Conditioner has launched a variety of upgraded combination gameplay, namely 'online + offline' combination, 'new product + old user' combination, 'star IP + traditional offer' combination, from price to game to attract consumers' attention, while Leading the new trend of National Day promotion and play, and also laid the foundation for the National Day to promote overall success.
Consumers are more willing to pay for good products
In the first half of 2018, affected by hot weather, air-conditioning sales showed a steady upward trend. Zhongyikang data showed that in the first half of 2018, the retail sales of online and offline air-conditioning market increased by 54.8% and 9.3% respectively.
However, according to home appliance experts, since the beginning of August, the sales of the entire air-conditioning industry has declined, and the inventory pressure of the new cold year has reached 50 million units. In October, when the whole industry situation is more severe, major air-conditioning brands are in the eleventh gold. During the week, we focused on different strategic points. In addition to maintaining the price concessions in the past, Kelon Air Conditioning focuses on a variety of high-end quality models to retain consumers with 'good quality'.
During the National Day + Anniversary Celebration, the new Kelon Yufeng Air Conditioning has become a sharp knife product that has won the market. With many functional advantages, consumers have invested a lot of enthusiasm for the event. It is understood that the new product Kelong Yu The air conditioner directly hits the user when using other air conditioners, the air volume is small, the air supply is uneven, the long-term 'straight blow', the air outlet is low, and the user is more comfortable and healthy. It breaks the technical imprisonment and adopts ' The customized 'partition air supply design can realize the air supply from top to bottom and left and right, effectively avoiding the hot and cold wind blowing directly to the child's head, the elderly legs, the adult waist, etc., so that the user's home life is more comfortable and healthy; Adopting the stepless speed regulation technology to achieve 0-100 stepless speed regulation, breaking the traditional five-speed air supply mode, maximizing the accuracy to meet the user's desired temperature, these functions of the new air-conditioning air conditioner are extremely It meets the needs of contemporary people for health, quality, energy conservation and so on.
These first-class energy-efficient high-end products of Kelon Air Conditioning will seize the commanding heights of high-end consumption, guide the market away from pure price competition, and lead the National Day promotion war from low-end low-cost war into high-end high-value war track, prompting the air-conditioning industry to turn to the quality of the product itself. Contest.
It can be seen that Kelon Air Conditioning's National Day Promotion + 35th Anniversary Celebration, with the new Kelon Yufeng Air Conditioning as a sharp knife, launched the strategy of 'playing eyes, quality and staying customers', giving users a true gratitude feedback, successfully set off The 2019 cold start spurt, leading the upgrade of the consumer campaign in the air-conditioning industry, will also set off a bigger boom in the entire National Day market!
YORK New Media Coolest Technology News
Scan code wins big prize
comment
* User statements are not the standing position, this site does not recommend any online store, dealer, beware of being deceived!
