After returning to the smartphone market with the help of HMD, Nokia has carried out some 'big moves'. The first is to launch the thousand yuan machine explosion models - Nokia X5, Nokia X6, and return to the global mobile phone market with these popular models. Secondly, apply for Nokia's iconic PureView name and trademark, as well as the front-end lens to capture the trademark rights of Dual-Sight. In addition, there are news that HMD has applied for the PureDisplay trademark and the Face Unlock trademark.
If popular mobile phones such as the Nokia X6 released earlier this year allow consumers to see the hope of revival, then Nokia’s subsequent trademark application will definitely make everyone crazy and start to be optimistic about Nokia. Combine Nokia’s 'big move', and PureView Camera, PureDisplay and Face. From the perspective of Unlock and other technologies, Nokia seems to want to do a big job in mobile phone camera and camera, ready to launch a true flagship phone. When everyone talks about it, Nokia has launched a new machine, does it meet everyone’s expectations? What? Look down together.
Recently, Nokia held a press conference in London, officially launched the Nokia 7.1 mobile phone. From the naming point of view, Nokia 7.1 is the follow-up model of Nokia 7, so it is also positioned in the mid-end market. Therefore, in terms of appearance, and the Nokia 7 series gap It is not particularly large, it is also designed with Liu Haiping. The screen size is 5.84 inches. The back is the iconic center rear dual camera + rear fingerprint, made of glass. The mid-range phone is also added to the large 3.5mm headphone jack. Under the trend, this phone has unexpectedly retained the 3.5mm headphone jack.
In terms of hardware configuration, Nokia 7.1 adopts the current mainstream mid-end chip - Qualcomm Xiaolong 636, which adopts 14nm process technology, and is based on Kryo 260 self-developed architecture, and Kryo 260 is divided into A73-based customization. The performance level kernel and the efficiency level kernel based on A53 customization, only the main frequency of the Snapdragon 636 is lower than that of the Snapdragon 660. At the same time, it is supplemented with 3GB/4GB RAM, 32/64GB ROM (supports 400GB memory card expansion). In terms of performance, Xiaolong 636 has reached the current mainstream level and can meet the daily needs of most consumers.
The camera part is the focus of this Nokia release, and is also the focus of Nokia 7.1 mobile phone. Nokia 7.1 rear 12 million + 5 million pixel dual camera, are all Zeiss certified lenses. Among them, shooting mainly depends on 12 million pixels f / 1.8 large aperture camera Another 5 megapixel camera is used for depth of field ranging, which provides a blurred background shot for real-time depth of field preview. In addition, Nokia 7.1 has added a new PureDisplay technology to enhance contrast, sharpness and enhanced color performance.
In other respects, since Nokia 7.1 belongs to the Android O camp, in addition to being more in line with Google's needs on the system interface, its biggest advantage is that it can have software upgrade guarantee within two years after the mobile phone is launched, and it will continue to provide security updates within three years. Nokia 7.1 will soon be able to update to the latest Android 9.0 Pie system, with Google's latest and most complete software support. In terms of sales, HMD announced the price of Nokia 7.1 in the United States, starting at 349 US dollars, about 2397 yuan On October 5, it was pre-sold in Amazon, Best Buy and other channels, and shipments began on October 28.
Unlike other 'older newcomers', after the return of Nokia, there is no rush to focus on the high-end mobile phone market, but to focus on the low-end market. It is the vision of HMD that makes the Nokia 5X, Nokia 6X, etc. The type is mixed in the entry market, and there is even a shortage of supply. Now that the foundation has been laid, Nokia has begun to bet on the mid-market. The release of Nokia 7.1 has greatly solved the lack of vitality, vacancies, etc. in the mid-end mobile phone market. Problem. Although the pricing of Nokia 7.1 is somewhat controversial, its design and main features have catered to the characteristics of current users. If the price of the National Bank Nokia 7.1 is properly controlled, this new machine should not be a big problem. .