Close to 100% of the screen ratio, is it a real demand, or a pseudo demand?
From the visual experience, a comprehensive screen design with a screen ratio of nearly 100% like OPPO Find X is really eye-catching. In public, holding a mobile phone like this, the rate of return is very high.
However, in the 2018 Apple new product launch conference, there was not a lot of articles on the screen ratio, but the 'micro-improvement' was made on the screen size. Several new products are still 'Liu Haiping'.
Apple has not followed, can it be derived from nearly 100% of the screen ratio, is not the development trend of the mobile phone industry?
Obviously, if time retreats back more than a decade ago, when the first generation iPhone went on the market, the mobile phone giant Nokia at the time was still launching its own Saipan system mobile phone with the theme of 'no follow'. The result was not a few years later, Nokia Completely fade out from the mobile phone market.
Now, the time is just right on the eve of the 4G and 5G commercial transition or switchover. Will the iPhone that follows not repeat the mistakes of Nokia?
Millet MIX series open smart phone high screen accounted for battle
At the end of 2016, Xiaomi and Glory respectively launched a new product launch conference called 'Honor to the Future'. Among them, Glory released the first artificial smartphone glory Magic, while Xiaomi released the ultra-high screen proportion of Xiaomi MIX.
From the point of view, Xiaomi MIX is indeed more dominant in the design, the recognition is relatively high, and many of the artificial intelligence applications of Glory Magic are quite advanced, and opened a new round of smart phone technology upgrade.
Regardless of Xiaomi MIX's 'learning' of Sharp's mobile phone in the screen design scheme, only from the actual effect, it really deserves to be in the forefront of the so-called 'comprehensive screen'.
Interestingly, although the appearance of Xiaomi MIX is very chic, it does not trigger the follow-up of the mobile phone industry.
In addition, before the release of iPhoneX, domestic mobile phone manufacturers also launched a round of 'full screen' battles, many manufacturers have chosen to make narrow forehead and chin, improve the screen share of mobile phones.
It was not until the iPhoneX was released that it really set off a round of 'full screen' design wars.
In a sense, the full screen with the super high screen ratio as the core or selling point should be presented on the Xiaomi MIX, but the full screen with the fire is the iPhoneX.
The full screen began to become popular: pay tribute to Apple, thousands of machines Liu Haiping
From the perspective of the comprehensive screen development, each mobile phone manufacturer has different designs and pursuits for the comprehensive screen. So is the pursuit of the ultimate screen ratio really the best design solution for mobile phones?
From the original Xiaomi MIX design, its choice of full screen design and the choice of most mobile phones at the time is indeed very different.
At that time, Xiaomi dared to launch such a comprehensive screen, which is really eye-catching. From the design point of view, Xiaomi MIX will make the front of the mobile phone more visually integrated when the color of the black body matches the screen.
Of course, the shortcomings are also very obvious, because the front camera is placed at the bottom, making the chin huge, in addition, because of the inconvenience of self-timer also broke the idea of a lot of self-timer users.
However, from the perspective of comprehensive screen design, Xiaomi MIX can basically realize the full screen, but its appearance does not really bring a full screen in the mobile phone industry. Until the iPhoneX is released, the comprehensive screen design or scheme will become popular.
The three-stage body design was gradually eliminated by mobile phone manufacturers. The higher screen ratio and the more convenient gestures became popular. From Huawei to Xiaomi, from glory to vivo, OPPO, etc. The size of the 'Liu Haiping' mobile phone began to come. Among them, the screen fingerprint program used by vivo once attracted a lot of attention.
Of course, in the context of the tens of thousands of machines 'Liu Haiping', the domestic smartphones are accused of homage or imitating Apple's voice, which proves Apple's influence in the smartphone industry.
No longer only Apple is looking, water drop screen, full screen design
Hammer Luo should be the first to say to Apple 'Liu Haiping'.
Of course, Lao Luo has always smashed Apple when the new product is released. This is also its consistent release strategy. On May 18, 2018, the hammer released the nut R1, although it is also a special-shaped screen, but compared with the Apple Liu Hai comprehensive screen. Liu Hai is much smaller, so it is also known as the 'beauty tip' design.
In the second half of 2018, Hammer's 'beauty tip' has been borrowed from domestic smartphone manufacturers such as vivo and OPPO, and launched similar designs, but the name has become a 'drop screen'.
In addition to the 'beauty tip' or 'drop screen' design concept, Vivo NEX and OPPO Find X almost 100% of the screen ratio design, it is currently released in the smart phone, and Apple Liu Haiping more different solution .
Of course, the price of full screen is that the front camera has to adopt mechanical lifting method. From the front, this design has strong visual impact. From the reverse side, the mechanical lifting solution will inevitably cause users to worry about mechanical failure.
However, they say that the innovative design or ideas of domestic mobile phones are worthy of recognition.
Today, it is estimated that there is less than one year left before the official commercialization of 5G. A new round of industry transformation singularity is coming. Can the iPhone continue the status of 3G, the leader of the 4G era, whether the domestic mobile phone manufacturers can suddenly rise to the outside world, all of them are The focus of the party’s attention.
However, from the perspective of screen design or innovation, domestic mobile phone manufacturers are showing more and more independent innovation capabilities to users, which is especially valuable.
In the screen-to-counter technology war, domestic mobile phone manufacturers can be said to be brilliant, and the iPhone seems to be a little behind in innovation.