In real life, we can often find that many people rush to buy the latest iPhone is not because the iPhone is so useful, but just because holding a new iPhone can show off in front of colleagues and friends. Although the iPhone premium is very high, but people Always keep the most enthusiastic enthusiasm for the latest iPhone.
This year's Interbrand Best Global Brand Report has come out. It's no surprise that Apple is still the most valuable brand in the world. Of course, it is also one of the most popular brands of many users around the world. This is Apple's sixth consecutive year. Honor.
Ranked behind Apple is Google, Amazon, Microsoft, Coca-Cola. On the main list of the 100 most valuable brands, including Samsung (sixth), Facebook (ninth), Disney (tenth Four), Philips (42nd), Netflix (66th), PayPal (73th), Spotify (92th) and Nintendo (90th).
Top 5 of the best global brands
It is understood that the value of Apple's brand has increased from 184.1 billion US dollars in 2017 to 214.5 billion US dollars, an increase of about 15%. However, I believe that the high brand value needs to be supported by real products. If the iPhone is functional and design Without breaking through, Apple's brand value may be surpassed.
