This year, the domestic refrigerator industry competition has emerged new Changes.
Following the Mei ling, Rong sound, Haier and other refrigerators enterprises have issued a new refrigerator fresh technology, recently, The United States Group Refrigerator Division Global starting price million above the Micro-crystal series of refrigerators, the series of products equipped with ' micro-crystal One-week fresh technology '. Without innovation, there is no way out. In recent years, high-capacity, air-cooled, frequency conversion, Beautiful high-end refrigerator products continue to be popular.
At the moment, the refrigerator in the door body is very difficult to have new movements, Re-return to the ' freshness ' essence is a good choice, if the depth of integration with intelligent technology, or become the next watershed in the Industry.
Return to Nature
In recent days, the reporter visited fuzhou, a number of electrical stores, found frosting,/or, noise, energy consumption and after-sales service, and become the main consideration for consumers to buy Refrigerators. In previous years, in order to fight for the refrigerator stock market, domestic refrigerators mainly in the air-cooled, multi-door, frequency conversion and other Aspects.
This year, many enterprises have returned to the refrigerator ' fresh-keeping ' nature. At the end of last December, Mei Ling Refrigerator took the lead in releasing ' water molecule activating fresh keeping technology '; In January this year, the "full ecological freshness-keeping technology" was introduced in the Refrigerator. This March, Haier released the "refrigeration and refrigeration full-space preservation technology."
June 12, The United States refrigerator in Xiamen first "microcrystalline one week fresh technology," price million more than the Micro-crystal series of refrigerators, Sword refers to the high-end Market. With fresh new technology released, the ' fresh-keeping ' War tends to be heated. It has been revealed that the past more than 30 years, due to the preservation of technology has not made a major breakthrough, refrigerator products There is a ' freeze-live-fresh ' cognitive misunderstanding.
In such a large environment, many refrigerator brands in the frozen fresh space wandering. Fresh new technology, New products, on the one hand is the original product and technology breakthrough, on the other hand is also in the product homogeneity under the competition strategy.
The "fresh" war behind, reflects the big refrigerator enterprises on the product of high Priority.
Market concentration According to the survey, the main refrigerators in Fuzhou market are samsung, panasonic, siemens, midea, Haier and other brands, ranging from 2000 yuan to 20000 yuan, of which 8000 yuan or so the price becomes the Mainstream. ' As a household appliance, the refrigerator is a durable goods that can be used for many years, and the price within million yuan is Acceptable.
' said Mr. Li, a citizen of Fuzhou.
Fuzhou gome Dian Tai wo Shop a sales manager told reporters that this year, the introduction of fresh-keeping technology new products, Although the price is generally high, but the market sales are very impressive. upgrading, is an industry development of the main melody. In recent years, the domestic refrigerator industry has experienced the popularization of the product, in order to replace the old, now into the consumption upgrade Stage. In this process, the competition is difficult to imagine.
In particular, the last year by the large price of raw materials influence, improve product technology to become one way Out. In the refrigerator industry, no innovation will have no way out. ' The refrigerator product structure is much more complex than washing machines and air conditioners.
Lin Yi, an associate professor of economics at Fujian Normal university, believes that large enterprises have more advantages in the distribution of differentiated products and the promotion of innovative technologies, and the market concentration of refrigerators will continue to Improve.
Intelligent era In the past five years, the domestic household appliances industry overall DOWNTURN. ' Consumers buy refrigerators, the core of the long-time preservation, the only breakthrough in this area, in order to be invincible in the market Competition.
Lin Yi that, including the United states, Meiling and haier, the refrigerator companies have released fresh new technology, is the return of the User's core NEEDS. In addition, in order to improve the gross profit, intelligent or will become a refrigerator and other home appliances products to improve the price of another way Out.
however, the industry has been exploring what smart features can take into account both business value and user Demand. In the United states, the general manager of the refrigerator business, the real AI is not only the interactive experience of the update iterative and convenient experience, but also the demand for people and products to Return.
The future of intelligent refrigerators, should be through the intelligent technology to keep all kinds of ingredients, for consumers to bring more intelligent food fresh storage solutions and nutrition and health Programs. Insiders say that the combination of smart technology and fresh-keeping technology will greatly improve the operating efficiency and control accuracy of the preservation System. In the future, the function of the intelligent refrigerator will continue to extend.