In recent years, the rapid development of rural areas is reflected in all aspects of daily life. One of the important parts is the renewal of household appliances. At this moment, in the Shapingba District of Chongqing, a small town appliance shopping festival is being held. There are some special scenes on site. In the exhibition area, we will immediately connect with the reporter Yan Bing in front, let her take everyone to find out!
Reporter: I am now in Shapingba District, Chongqing. Although it is early in the morning, it is very lively. The small town appliance shopping festival is attracting many citizens. I also noticed that there are several exhibition areas on the scene, showing The changes in our lives for 40 years of reform and opening up, I also take everyone to review the evolution of home appliances.
Exhibition Area 1: The Seventies and Eighties
In the late 1970s, under the impetus of reform and opening up, people had the desire to consume. To get married, they had to buy watches, bicycles, sewing machines. At that time, people with good families began to need 'three big pieces' when they got married: watches, bicycles, Sewing machine. In addition, counting the radio, synthesizing 'three turns and one ring'. Of course, although these things began to spread at the time, in the era when the planned economy was not completed too much, many home appliances still need coupons to buy. At that time, If someone has a 'three turns and one ringing' in the house, it will attract the envious eyes of the neighbors. In the 1980s, with the deepening of reform and opening up, people’s income increased significantly. The third thing that was once pursued by a generation is no longer Rare. Color TV, refrigerator, washing machine, this 'new three pieces' has become a new appeal for people's life. And the neighborhoods sitting around watching TV scenes have become a collective memory of a generation.
At the same time, since the 1980s, mass life began to have more and more technology products and elements. The pager burst into red all night, 'Call me,' became the most popular sentence. In 1987, the big brother entered for the first time. The mainland. The price of up to 20,000 yuan is unmatched by many people. At that time, having a big brother was a symbol of identity.
Zone 2: The 1990s and the early 20th century
After breaking through fixed-point production in the early 1990s, China's household electrical appliance industry entered a period of rapid growth. Correspondingly, household appliances consumption also appeared 'blowout', and household appliances such as televisions and washing machines began to enter the ordinary households in large numbers, rapidly and universally popularized. At the end of the decade, the home appliance market in various places was already full of dazzling, completing the transformation of home appliances from luxury goods to essential goods.
At that time, color TV has replaced black and white TV, with a 'high value' set off a new wave of enthusiasm. As people's demand for home appliances is getting bigger and bigger, the washing machine has begun to change its face, such a fully automatic washing machine. Into the people's vision. The fate of most people and the Internet has also been opened since the 1990s, desktop computers broke into everyone's life. Air conditioning, VCD, video recorders have become more and more home must buy electrical appliances. DVD player like this , Speaker, I don't know if it recalls your memories?
Zone 3: Nearly ten years
In the last ten years, I think everyone can feel the ups and downs of our lives. Home appliances have become an object that enhances the happiness of our lives. They can not only help us get rid of the heavy physical labor, but also become more intelligent. The improvement of living standards, the upgrading of consumption concepts, many home appliances, 'the old man' has gone down the altar, more and more new faces such as dishwashers, sweeping robots have become consumers' pursuit of quality life.
At the same time, home appliances are becoming more popular. At the end of 2008, China implemented the 'home appliances to the countryside' policy. After 2010, various new home appliances and even high-end home appliances have become standard in the homes of the towns and villages. The consumer demand of ordinary people is gradually Functional products, gradually turning to the pursuit of energy saving, safety, and green.