Recently, Casarte's first luxury air-conditioning, a global limited edition of Cullinan Air conditioning, is attracting industry attention.
The use of military-grade, ultra-running air-conditioning, the concept of luxury, global resources, high-end quality standards, the spirit of the artisan into one, is the Casa di for the world's high-end elite to create a home air conditioning ' luxury '. According to McKinsey's 2017 China luxury report, China's luxury sales reached 142 billion yuan in 2017, up about 20% from a year earlier. It can be seen that with the rapid improvement of the economic level of the Chinese people, the product value is more than the product price consumption concept gradually become high-end consumer mainstream.
As a symbol of high culture, the value of luxury goods is not only the cultural connotation and craftsman spirit that the brand prides itself on, but also the sense of spiritual satisfaction that it brings to the consumers. The luxury industry personage analysis, in the luxury brand choice, the current consumer is more inclined to the global recognition, the brand value higher product. Hermès handbags, Patek Philippe watches, Ferrari super-run, Bulgari and so on are the world's most popular brands, from luggage accessories to the car name table, consumers can find from the various brands belonging to the high-level emotional belonging. In the household appliances industry, users also need to find a sense of spiritual satisfaction and home emotional ownership, and these are through the Casa Imperial Cullinan Air Conditioning Limited edition of the world has been undertaken.
' In addition to refinement, luxury is more important than the unique, disruptive design in the industry. The Italian supercar, which is represented by Ferrari, Lamborghini, Pagani, etc. in order to pursue light weight, the manufacturing process is virtually non-cost, so the mass application of carbon fiber material on the vehicle. This material is lighter, stronger and more resistant, which not only helps the vehicle to lose weight, but also becomes a symbol of luxury due to its expensive characteristics.
The luxury industry personage analysis said. Casarte Air conditioning in charge of the introduction, after 1920 hours of continuous testing, Cullinan Air Conditioning worldwide Limited edition for the first time in the home appliance industry to use this super-run grade material, so that products more corrosion-resistant, anti-radiation, to never fade and never deformation.
At the same time, Cullinan VIP air conditioning will be the world's thinnest, the hardest nano-materials-graphene used in the evaporator, so that the industry to achieve a greater degree of luxury performance improvement. It is learnt that different from the industry-uniform mass products, Cullinan air-conditioning worldwide Limited edition will each user as a VIP user, in the product function to meet their home life all the needs.
Different populations in the same space need different temperatures, Cullinan Air Conditioning limited edition of the world's original wisdom of the human body temperature and cold sensing system, according to different users of the hot and cold demand for intelligent regulation of temperature, wind speed and wind direction, each family can feel the exclusive custom air conditioning wind.