' The same is the lake and the children, who has not point of the lake's personality? The lake is still in, you will not do things! Like technology and programs you will be more popular. In the pressure of the more frustrated you, will have more opportunities ... '
Not long ago, Konka released the ' recruitment of children and lakes ' recruiting activities.
"The recruitment of children and lakes" continuous fermentation
The recruitment poster using black and white gray classic martial arts illustration design, and each illustration corresponds to a scene, through the martial arts character image of the IP design transfer brand adjustment, the recruitment needs of the story, and through illustrations and short video format to the user output, narrowing the distance between consumers. In a growing number of years and 95, the core standard of a good job is to be able to achieve self-worth in the workplace and work in a job that fits your interests.
NET Red anchor, novel writer, Platform Big V and other emerging occupations are hot. At present, Konka lakes and children recruitment has received a lot of talent from the all corners resume. Konka said: ' Everyone has their own ' rivers and lakes ', we hope that talent personality.
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In order to ' woo ' young people, Konka provides a sound salary system and training system, not only for employees in the industry with competitive remuneration and various subsidies, benefits, but also has a unique dual-channel development, dual tutor system.
Adhere to the brand rejuvenation strategy This ' painting wind mutation ' is not a whim. In fact, "younger" has already put on the Konka group's agenda and put into strategy. Just last year, the ' Executive appointment system ' broke ice, Konka launched the first largest public recruitment ever, ' quasi-gen Y ' Zhou Bin as president, becoming the first core executive to take office through market-based open competition.
70后 's Konka board chairman Liu Fengxi and Zhou Bin ' team ', which means the 70后 executives to the helm of Konka, the new image layout is gradually retired nature. To want to brand younger, the first of their own blood must be young ', Konka is clearly familiar with the "Rules of the lake."
An internal young eclectic team, the feeling of external transmission is bound to be a young posture, will bring lasting momentum for brand development. The perfect pair is that this year Konka opened the largest since its inception a strategic transformation.
As Konka's core business, but also to achieve the future hundred billion goals of the important plate, the new formation of Shenzhen Konka Electronic Technology Co., Ltd. became the focus of spotlight lights. As the new company's first "less handsome" Konka Group chairman of the Board assistant, Shenzhen Konka Electronic technology president Changdong clearly to young people expect more.
According to the deployment, Konka electronic technology to color TV, smart home, Internet of things, Ai Smart home and other business received under the next annual revenue of 20.026 trillion yuan, color TV annual sales target of 15 million units. The group's transformation and upgrading to a highly market-oriented, brand rejuvenation laid the foundation.
' Changdong very familiar: This year released AI TV A1, frequency conversion TV R1, music TV M1, are on the appetite, by young people praise, ' we want to run with young people, sing together, see together, play together ... '
On the way to the younger strategy, more and more.
In 2017, Konka became the official partner of La Liga Greater China by sponsoring the Jiangsu football team and setting up the fan association, exerting the sports marketing mode. Last year, Konka and the China Youth Development Foundation, Star Media co-sponsored the ' Heart of the journey to accelerate the dream ' large-scale public welfare music education Program, interested in helping young people who love music to realize their dreams.
It also has the exclusive title of ' Global Chinese Music list ', raising the ' brush frequency ' in younger groups. In order to pull the powder, Konka also with the microphone to represent the original video of the highest honor of the ' G guest ceremony ' competition together.
The ambition of this layout is self-evident: to raise the exposure rate among young people. These innovative exploration and test water, have achieved a decent result.
Annual report shows that in the first half of 2018, Konka realized revenue of 17.625 billion yuan, an increase of 54.53%; The net profit attributable to shareholders of listed companies increased by 1007.16%. ' Youth is productivity.
In the industry analysts see, the color TV industry is sluggish under the current environment, the reason can be counter-market growth, on the one hand, technological innovation is still king; On the other hand, the sword refers to the young people's affinity gesture.