In recent years, with the concept of consumption, the comprehensive transformation of consumer groups, the increasingly diversified shopping channels, payment methods, consumption upgrades, and technological advancement, the main line continues to promote the transformation of the retail industry. Online and offline integration, big data, Cloud computing, artificial intelligence has become a new force outbreak that conforms to the development of the times. The new market environment and consumer demand have spawned new scenes, new formats, new models and new capabilities. In the new mode of consumption upgrade traction production, Products, price-oriented has replaced channels, marketing-oriented, the retail industry has encountered new challenges, the era of truly customized products and personalized services has arrived.
In this context, through cross-border cooperation, industry reshaping, new products, and introduction of new businesses, Gome is expanding from a single appliance business to a provider of products and services around 'home life'. 9 On the 30th of the month, the renovation and debut of the Gome Yishan Home Improvement Experience Hall marked the gorgeous transformation of Gome from the traditional appliance store to the new business model, which means the deep practice of Gome's 'Family Life' strategy.
The rebuilt Gome Yishan Home Improvement Experience Hall is a scene-based experience living museum integrating home decoration, home and home appliances. It forms a smart life scene that can be experienced. In addition to the introduction of home decoration design, Gome also built a new wind system. , the whole house water purification system, heating system, central air conditioning system, etc., to make consumers more realistic and convenient to feel the 'home' needs. From 'quality' to 'drainage', Gome Yishan home improvement experience also provides on-site appliances , Home improvement, home, home service consulting services, allowing consumers to enjoy a one-stop overall solution service with 'home' as the core.
Cross-border cooperation
Under the strategic guidance of the Group's 'New Business Introduction, New Market Development, New Technology Application', Shanghai Gome adheres to the brand new concept of 'Gome, Jiamei, Life Beauty', and focuses on home and life, and strives to develop Internet capabilities and empowerment lines. Under the operational capability, it becomes a dual-platform shared retail model with online trading and offline experience. From a single electrical appliance business to a provider of products and services around 'home life', Gome builds different channels, scenarios , services, experience and other factors to establish strong links with consumers, form an ecosystem perpendicular to the retail industry, build home appliances, home improvement, home, home services, home financial integration omni-channel shopping experience, also create value contacts for consumers At the same time, achieve mutual benefits between enterprises.
Yu Yongzhen, general manager of Gome East China Region, said: 'Yishan Home Improvement Experience Hall is conducive to Gome's further innovation and transformation on the basis of excellence, copying and arranging more full-service experiential stores in East China and even the whole country, creating home appliances. Home improvement, home, home service, home finance integrated omni-channel shopping experience, creating value for consumers while achieving mutual benefits.
Innovation scenarios, promoting consumption upgrades
Shanghai Gome Yishan Home Furnishing Experience Center focuses on Gome's 'Family Life' strategy, with the concept of overall home improvement, bureau change, whole cabinet and whole house customization, integrating home appliances consumption into the elements of experience and design, turning the terminal into a consumer. The 'Second Living Space'. The reconstructed Gome Yishan Home Improvement Experience Center has three highlights:
First, through strategic cooperation with the well-known national home improvement brand Lehos, the new style of 'home appliances + home improvement' has officially entered the front-end home improvement market. As the leader of the whole brand, Lehos set up a 1: in the Yishan home improvement experience hall: 1 model room, create a WYSIWYG shopping experience by realizing the feeling of home.
Second, through the introduction of Piano, Ou Pai and other first-line cabinets to achieve the Gome 'cabinet and one' project landing. Considering the current market and user needs, the combination of cabinets and kitchen appliances display and sales has become a trend. Gome home improvement The experience hall has achieved the matching of life scenes. Users can not only purchase individual cabinets, home appliances, but also a complete set of 'cabinet-integrated' solutions and excellent service.
Third, specially designed for the whole house clean water, air purification system, central heating system, whole house plumbing system, central air conditioning and other smart appliances to set up and layout, so that smart home appliances get rid of the cold data on the Internet, let consumers stay in it , More real understanding and cognitive smart home appliances, to provide consumers with a better quality of life at home.
Customer-oriented service is more intimate
Today, when enterprises and users change from transaction relationship to service relationship, value-added capability becomes the most attractive in the enterprise ecosystem. In addition to introducing new business, Yishan Home Improvement Experience Hall also provides one-to-one Customized home decoration design service, promised 0 additional items, signing and settlement, comprehensive protection of consumers' rights and interests. Also covered in the whole wifi is more convenient for customers to access the Internet and e-commerce to compare prices, while in the payment link, consumers can use more convenient Mobile payment, such as Alipay, WeChat, etc., will be more secure. Shanghai Gome has also set up a data center, collecting consumer trajectory data in stores, accurately depicting user images, and simultaneously using IOT IoT technology. Linking home appliances, forming cross-brand, category interconnection, giving consumers more than expected, intelligent service in the 'home•life' experience center.
During the opening period, consumers can also enjoy multiple discounts when they arrive at the store: The whole buyer will send home appliances, and the reservation will enjoy a reduction of up to 20%; the purchase of home appliances will buy three get one free; the full purchase will be returned to 5000; the new subsidy will be as high as 400 yuan. Pre-stored 200 yuan to get 2000 yuan Lehos home decoration vouchers; to Europe to buy cabinets to send dishwashers, buy wardrobes to send cabinets; 19800 will be able to take Piano's cabinet + full house custom home.
Niu Zhenduo, general manager of Shanghai Gome, said: 'The design concept of the country's Yishan home improvement experience hall completely subverts the tradition. From the perspective of the development of the home appliance retail terminal market, the completion of the Gome Yishan home improvement experience hall has a sign for the development of Gome in Shanghai. Strategic significance of the sex. In the next few years, after the completion of the Gome's 'Asia Pacific One' project and its operation, it will serve as the Gome E-Commerce Headquarters. This new action will accelerate the promotion of offline stores to comprehensive Internet and upgrade the Gome quality service. Provide stronger protection and further accelerate the transformation speed of Gome's 'home•life' strategy.'
According to industry insiders, the modified 'Gome Yishan Home Improvement Experience Pavilion' focuses on 'technology' and 'life', and is surrounded by smart life. It is a new retail business combination of 'home improvement + home appliances', which integrates multiple solutions from comfort homes into the scene. It is a new breakthrough in the retail industry.
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