'The same is the children of the rivers and lakes, who has not yet the personality of the rivers and lakes? The rivers and lakes are still there, it depends on whether you will do things! You like technology and procedures, will be more popular. You will be more frustrated in the pressure, more will Opportunity...' Not long ago, Konka released the recruitment campaign for the 'Jianghu Children's Recruitment Order'.
'Jianghu Children's Recruitment' continues to ferment
This recruitment poster is designed with black and white gray classic martial arts style illustrations, and each illustration corresponds to a scene. The brand design is transmitted through the IP design of the martial arts characters, the recruitment needs are storytelled, and the illustrations and short video formats are used. User output, zooming in and the distance between consumers.
In the eyes of more and more 90s and 95s, the core criterion for a good job is to be able to achieve self-worth in the workplace and engage in work that suits their interests. Online Red Anchor, Novel Writer, Platform V, etc. Occupation is popular.
At present, Konka Rivers and Children's Recruitment has received many resumes from all over the world. Konka said: 'Everyone has their own 'Jianghu', we hope to respect the talent personality.'
In order to 'catch up' young people, Konka has provided a comprehensive salary system and training system, which not only provides employees with competitive remuneration packages and various subsidies, benefits, but also unique dual-channel development, dual tutor system. Wait.
Adhere to the brand rejuvenation strategy
This time, the 'mutation of painting style' is actually not a whim. In fact, 'youthing' has already been put on the agenda of the Konka Group and put into strategy. Just last year, the 'executive appointment system' broke the ice, Konka started the first time ever. Open recruitment of scale, 'Quasi-80s' Zhou Binli became the president, becoming the first core executive to take over the market through open competition. After the 70th Konka Board of Directors Liu Fengxi and Zhou Bin's team It means that the post-70 executive team is at the helm of Konka, and the new image layout is gradually showing off.
In order to rejuvenate the brand, first of all, your blood must be younger, and Konka clearly understands this 'river and lake rule'. An internal young and eclectic team, the feeling of external transmission is bound to be young and will bring brand development. Continuous power.
The combination of Zhujia is that this year Konka has opened its biggest strategic transformation since its establishment. As the core business of Konka, it is also an important part of achieving the goal of 100 billion yuan in the future. The newly formed Shenzhen Konka Electronic Technology Co., Ltd. has become the focus under the spotlight.
As the new company's first 'small handsome' Konka Group chairman of the board of directors, Shenzhen Konka electronic technology president Chang Dong apparently more for young people. According to the deployment, Konka Electronics Technology, color TV, smart home, Internet of Things, artificial intelligence Smart home and other businesses have received the next year's revenue of 20 to 26 billion yuan in the future, and the annual sales target of color TV is 15 million units.
'The transformation and upgrading of the group has become highly market-oriented, and the brand has laid a foundation for youthfulness. ' Chang Dong Ruo Jiazhen: This year's artificial intelligence TV A1, inverter TV R1, music TV M1, are all appetizing, and are very popular among young people. 'We hope to run with the young people, sing together, see together, play together...'
On the way to the younger strategy, the more joyful
In 2017, Konka became the official partner of La Liga Greater China by sponsoring the Jiangsu football team and establishing a fan association, and launched a sports marketing model.
Last year, Konka and the China Youth Development Foundation and Star Media jointly launched the “Heart of the Journey · Accelerate the Dream” large-scale public music education program, which is intended to help young people who love music to realize their dreams. At the same time, they also exclusively titled “Global Chinese”. The list of music's, 'improving the amount of 'brushing frequency' in the young group.
In order to pull the powder 90, Konka also teamed up with the 'G Ke Shengdian' contest, which represents the highest honor of the original video. The ambition of this layout is self-evident: to enhance the exposure of the young people.
These innovative explorations and test waters have achieved good results. The annual report shows that in the first half of 2018, Konka achieved operating income of 17.625 billion yuan, a year-on-year increase of 54.53%; net profit attributable to shareholders of listed companies increased by 1007.16%.
'Young is productivity.' In the view of industry analysts, the color TV industry is languishing in the current environment, the reason why it can reverse the market growth, on the one hand, technological innovation is still king; on the other hand, the sword refers to the affinity of young people. Indispensable.
In the future, Konka will continue to adhere to the 'brand rejuvenation' strategy, so that Konka will continue to mobilize new vitality and bloom more possibilities.
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