Today, the NBA officially announced the strategic cooperation between China and vivo. According to the cooperation, vivo will be upgraded to become the chief partner of NBA China. The two parties will not only continue to cooperate in the fields of competition, products, services and brand marketing. In a closer and innovative cross-border way, the two brands and events will be injected with more vivid vitality. On October 5, Vivo will join hands with the NBA China official team to formally appear as the lead partner at the Shanghai Mercedes Benz Center. Chinese game scene.
Along the way, the combination of technology and sports pioneers
As one of the world's leading manufacturers of personal smart terminals and one of the mobile Internet service providers, Vivo always insists on surprises for users with the ultimate product experience. With the rapid development of the brand and deep insight into users, vivo considers global users. The ultimate extraordinary experience required, requires more contextual, experiential and interactive forms for continuous, benign brand communication with consumers.
As the world's top professional basketball tournament alliance, the NBA not only has more than 1 billion audiences around the world, but also conveys the spirit of hard work and sports to the global audience. This is the spirit of sports that every top player constantly challenges himself and pursues excellence. Perfectly fits the brand spirit of vivo.
Since the cooperation between vivo and NBA China in 2016, the two have jointly created one after another cross-border cooperation with their pioneering image in their respective fields. In recent years, Vivo has continuously brought industry-leading technology to global mobile phone users. Extraordinary product experience and ultimate user service, these cutting-edge results bring a more immersive viewing and interactive experience to the NBA's global audience.
Cooperation upgrade, vivo and NBA China continue to create extraordinary event experience
This year, Vivo continued to exert its full strength, and launched three products, vivoNEX, X21 and X23, to promote the technological evolution of the smart flagship machine and the extraordinary wide-angle of the extraordinary fashion items positioning, stunning debut. Not only to lead the industry with innovation breakthroughs, It also highlights the brand charm that can't be ignored. At the same time, the successful hosting of the FIFA World Cup and the Curry Championship Night as the official sponsor of the world has made vivo more understanding of sportsmanship and user market. For maturity, communication with the majority of sports enthusiasts is also closer.
As a leader in sports and technology, both vivo and NBA China recognize that young consumers are paying more attention to sports and their enthusiasm for consumption. Based on the insights of the consumer's forward-looking insights, the two sides have been able to carry out a series of diversification. The cross-border cooperation has also established a deep brand trust and tacit understanding. With the official upgrade of vivo into the NBA China competition's chief partner, the two sides will continue to deepen the spirit of brand and culture, and lead the fashion technology products of vivo. Scientific research and the brand's appeal in the youth group will invigorate NBA China. At the same time, the NBA will also deliver the vivo brand concept and extraordinary product experience to its global audience with the global influence of the top professional basketball tournament alliance. Strengthen the internationalization of vivo, the brand image of younger.
As the overall scale of the domestic smart phone market is becoming saturated and growth is slowing down, Vivo continues to enhance its product competitiveness while expanding its cross-border investment in overseas markets and sports, and is committed to working with brands that are in line with the concept. Users bring more extraordinary experience, while sharpening the brand's own internationalization, and the younger brand image expands its influence. In the future, Vivo will continue to cooperate with NBA China and more extensive cross-border cooperation. Adhere to the ultimate brand pursuit of user demand, so that more users around the world can enjoy the extraordinary.
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