Since September 22nd, the officially renamed Women's Basketball World Cup has dedicated many exciting events to fans around the world, which has attracted the attention of hundreds of millions of viewers around the world. The Chinese women's basketball team with an average age of only 23 years old is eye-catching in the competition. After defeating the Japanese team to advance to the quarter-finals, they will face the Australian team on September 28, vying for a place in the semi-finals.
Compared with the fierce competition from the women's basketball players from all continents, the competition for field-side advertisements is actually another stage for the sponsors of this tournament. As a global partner of the 2018 FIBA Women's World Cup, the big country brand TCL On the side of the LED, the slogan 'the top three in the world of TCL TV' was launched, which attracted the attention of many media and fans. Some netizens commented that 'Made in China is beyond Japan and South Korea.'
This is also the case. According to the official financial report released by TCL Electronics, the company's performance in the first half of the year has grown against the trend, with revenue reaching 17.15 billion yuan, up 14.2% year-on-year, while net profit increased by 237.5% year-on-year. According to intelligence data, in the analysis of global TV market share, TCL brand ranked third in the world with 11.8%, and it is surpassing the previous two brands Samsung and LG market share. At the same time, Zhongyi Kang's omni-channel data shows that TCL brand ranks first in China's TV market brand price index, coupled with the high growth rate brought by the deepening of business layout in key regional markets such as Europe and South America, TCL TV global market share The rate ranking is further rising, not out of reach.
According to the data, for every 1% increase in corporate brand awareness, an investment fee of about US$20 million is required. However, with large-scale sports events, the marketing effect of the same advertising fee can be increased by 10%. Therefore, for brands that want to open up global markets, sports marketing It is a more efficient way. TCL has announced that Brazilian star Neymar has become the heavyweight cooperation of TCL global brand ambassador and FIBA's global partners, and has achieved the world's two major sports sports attention. The globalization path of sports marketing is unfolding.
At the same time, TCL TV has insisted on linking brand value, product concept and sports competitive spirit for many years. Players dare to break through on the court, the spirit of continuous struggle, and TCL TV in content, service, artificial intelligence, audio-visual, home art The exploration of other aspects coincides, and the two fully demonstrate the output strength of the brand. During this year's Consumer Electronics Show in Berlin (IFA), TCL officially launched the 2019 FIBA Basketball World Cup official for global consumers. Designated TV 8K QLED TV, X8 QLED TV, C7 curved full-screen TV, XESS floating window full scene TV four new products, caused a strong concern of mainstream media at home and abroad.
Especially striking is the XESS floating window full scene TV produced by TCL. This product features breakthrough stereo aesthetics, decorative aesthetics, new aesthetics, and oriental aesthetics. Self-selected products and home style matching, breaking the traditional need to home TV background wall to set off the TV.
It also has a rich collection of art, travel, music and other resources, with QLED, matte low reflection screen, AI image quality adjustment technology, and ONKYO audio and theater-based Dolby Vision HDR imagery. Technology and Dolby Atmos immersive audio technology make TV subtly become the 'family art gallery' and 'family concert hall', further let the art carry life.
At the same time, the floating window full scene TV is equipped with 'audio dual engine' technology, regardless of whether the screen is turned on or off, the speakers can work independently, realizing the 24-hour online large-screen smart speaker experience. It is equipped with 180-degree sound source positioning. The system, 8m far-field voice wake-up, allows users to obtain a more accurate and convenient intelligent interactive experience, which becomes the core entrance of the smart home under the AI+IoT technology trend, allowing TV to participate in all the scenes of family life. In short, all in all. Its appearance breaks the imagination of consumers around the world on existing TVs and establishes a model of 'new homeism'.
From the current trend, TCL is still fully accelerating the globalization strategy. We believe that the future stage will continue to triumph, deepen the diversified business layout and development strategy, and enhance the global brand influence, just like the basketball World Cup, which is the same as the football World Cup. Not only limited to the 'Top 3 TCL TV World' slogan seen in the Women's Basketball World Cup, we also have reason to stay ahead.
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