Following the initial submission of the A-share prospectus in May, on September 28, Zhang Yixing’s endorsement of Xiaoxiong’s renewal prospectus showed that revenue in the first half of 2018 was 918 million yuan, net profit was 85.28 million yuan, and total liabilities were 384 million yuan. The issue interval has not been disclosed.
Xiaoxiong Electric Appliance Co., Ltd. was established in March 2006. Its main business is research and development, design, production and sales of creative small household appliances. The prospectus shows that from 2015 to 2017, Xiaoxiong Electric's operating income was 725 million yuan, 1.054 billion yuan, 1.647 billion yuan; The corresponding net profit was 0.72 billion yuan, 106 million yuan, and 147 million yuan.
According to the prospectus, the company's products are mainly sold through online distribution, e-commerce platform warehousing and online direct sales on the e-commerce platform. The online sales revenue in the first half of 2018 is 830 million yuan, and online sales through 2015-2017. The revenues were 640 million yuan, 960 million yuan, and 1.51 billion yuan. Online sales are the company's main sales model. In the first half of 2018, online sales accounted for 90.58%, and online sales revenue in 2015-2017 accounted for It is 88.61%, 91.60%, 91.93%.
In addition, in the first half of 2018, JD.com achieved sales of 242 million yuan, accounting for 26.33% of its revenue, becoming the number one customer of Cubs. It has not changed since 2015.
In the first half of 2018, the ratio of the number of customers in the range of 0-100 yuan to the total number of customers in the range of 0-100 yuan was 42.34%, and the proportion of customers in the range of 100-200 yuan to total customers was 43.79%. In 2015-2017, the proportion of e-commerce customers with online direct sales in the range of 0-100 yuan accounted for 55.66%, 52.95%, 49.50%, and the total number of customers in the range of 100-200 yuan. The proportions are 30.66%, 36.65%, and 40.07%, respectively;
According to Xiaoxiong Electric Appliance, the proportion of customers in the range of 0-100 yuan is decreasing year by year, and the proportion of customers in the range of 100-200 yuan is increasing year by year. Two kinds of online sales methods are used for e-commerce customers. The amount range is basically the same as the price range of the company's main products.
According to the prospectus, the company's main products are divided into small kitchen appliances, small household appliances and other small household appliances. The gross profit margin of the main business in the first half of 2018 was 33.12%. The gross profit margin of the company's main business in 2015-2017 was 34.72% and 33.97% respectively. , 33.16%.
Compared with the gross profit of the same industry, Midea Group's main business gross profit margin for 2015-2017 is 26.35%, 28.59%, 26.26%. The gross profit margin of Jiuyang's main business in 2015-2017 is 31.84%, 32.65%, 32.97%. The main business gross profit margin of Supor 2015-2017 is 29.34% 29.77%, 30.83%, 29.77%.
According to the prospectus, Xiaoxiong Electric has a brand promotion fee of 42.93 million yuan in the first half of 2018, and the brand promotion fee in 2015-2017 was 19.84 million yuan, 35.52 million yuan, and 87.81 million yuan. In August 2017, Xiaoxiong invited actor Zhang Yixing to be a bear. Electrical spokesperson.