By the Mid-Autumn Festival 'Dongfeng', the offline market of washing machines ushered in a small peak. The data of Ovi Cloud showed that the retail sales of W38 washing machine in 2018 increased by 13.0% year-on-year, and the retail volume increased by 2.1% year-on-year. Detonated', in the 38 weeks, the proportion of retail sales reached 36.9%, an increase of 8.8 percentage points.
Among them, the Little Swan Washing Machine (including Little Swan and Beverly) has seized the top four best-selling models in the high-end TOP list. In particular, the BVL1D100EG6 series of products listed in May 18, the sales in the high-end retail market accounted for 1.5%. At the same time, pay attention to observations and find that in the high-end models with a unit price of more than 7,000 yuan, Beverly BVL1D100EG6 series products surpassed Casa Di to become the best-selling model. This can be shown: In the high-end market, Beverly With Casa Di has formed a courtial resistance, and even better, and the rapid increase in sales of high-end products has made Beverly more emboldened, and more confident to occupy the high-end washing machine market in the future.
As a leading brand of high-end home appliances, Beverly has been a big move in recent days. In mid-August, Suning launched three new products, deepening the essence of minimalism, returning to the 'one' through technology, creating a minimalist care in the industry. A new era; on September 4th, Beverly United Nations Group launched the September and 11th National Day celebrations; on September 18th, the 'big device' duplex washing machine was released; on the eve of the Mid-Autumn Festival, a new series of Beverly washing machines was released. - The world's first Beverly-dip series with a 45° opening, it can be seen that the two-section of 'Golden September and Silver Ten' is also painstaking and ready.
The speed of new product release does not mean negligence on product quality. On the contrary, Beverly has invested a lot of energy in the release of new products with product innovation as its core strategy. Take the 'one' series as an example, as the name suggests, Through top-notch technology and design concepts, the products are presented in a minimalist way, truly realizing the 'one step in place' for consumer operation and use. There is also a 'pour' series for love, using the world's first, Beverly special Some worm gear technology, super-capacity and high-precision structural components, realize the intelligent rotation of the drum up and down, and adjust the control angle and visual angle of the washing machine to 45°, so that the loved one can easily complete the cumbersome housework without bending over. Last year, Little Swan invested more than 900 million yuan in new technology research and development and new product development. According to industry insiders, only Beverly 'a' series of new products have 61 patents, of which 29% are invention patents. Investing, hard work, innovation is to make the washing machine products simple, and make the life of the users easier.
When 80, 90 young consumers gradually become mainstream consumer groups, their pursuit of health, quality of life will further increase the demand for high-end washing machine market. From the cluster presentation of Beverly washing machine products can be seen: Little Swan and Beaver Lee is full of confidence in China's washing machine market and quality development, and is working hard to accelerate the product layout in the high-end sector. During the two festivals, Beverly is expected to increase the launch of high-end new products, seize a higher market share, and thus establish a new brand structure, promote washing machines The market entered the era of 'quality consumption'.