In the investor activity record table disclosed recently, when talking about the impact of real estate on the kitchen appliance industry, the boss said that the kitchen appliance industry has not got rid of the high dependence of real estate, which is also since the fourth quarter of last year. The main reason for the slowdown in performance growth.
'The current cycle of real estate regulation will be longer than expected. Kitchen appliances will not have any rapid growth in the short term. However, during the industry adjustment period, the company's market share continues to increase, and kitchens including smoke stoves. The electrical category is still far from mature, so in the long run, the kitchen appliance industry is enough to produce a billion-dollar enterprise. 'Boss Electric said that after the current adjustment period, a large number of small brands will be shuffled out, thus accelerating Industry integration, this is a good thing for the company's share increase.
According to Boss Electric, from 2009 to now, the proportion of e-commerce revenue has increased to about 30%, which has contributed a lot to the company's rapid growth. However, since last year, the growth rate of e-commerce has moved down, and the company has judged that the e-commerce dividend period has ended. .
When it comes to planning for the future, Boss Electric said that the company's future development cannot rely solely on marketing, but also on technology. Our goal is to increase the proportion of R&D investment from 3% to 5% in the next few years. , including the introduction of technical engineers, the development of new categories, etc.