On September 27, 2018, Shenzhen, China, Sharp's 106th Anniversary and New Product Launch Conference, Sharp President Dai Zhengwu officially announced that he will officially serve as Sharp China CEO and propose the strategy of Sharp China to be included in Sharp's global unified management. Strategic layout for Sharp's next 100-year goal.
Dai Zhengwu is in charge of Sharp and ushered in a strong recovery. Global strategic planning target Phoenix Nirvana
In 2016, before Dai Zhengwu took over Sharp, Sharp Co., Ltd. faced difficulties in the global business due to operational problems. Not only did product sales stagnate, but the Tokyo Stock Exchange also downgraded Sharp to Dongzheng II. With Dai Zhengwu As the president of Sharp, and began to carry out strategic innovations for Sharp, Sharp regained its glory in 2017. According to Sharp's official data, in 2017, compared with the previous fiscal year, turnover and profits have been greatly improved.
With the release of Sharp's 'Mid-term Business Strategy' on May 27, 2017, around Sharp's layout of smart home, black goods, B2B commercial products and other IoT products, the integration of 8K+AIoT strategy will be realized in 2019. Higher turnover and profit margins. And make adequate preparations for the next 100 years of continuous development.
In the course of Sharp's recovery, returning to Dongzheng became a landmark event. By the end of 2017, Sharp fulfilled its commitment to the board of directors and cashed in dividends. This was due to the promotion of Sharp's globalization strategy and the expansion of products worldwide. Category and brand promotion, transporting the Sharp brand to the world, escorting product sales. In the Sharp vision, more than 80% of the future revenue comes from outside Japan, so the strategic position of the Chinese market determines the future direction of Sharp.
Announced as the CEO of Sharp China, China is included in Sharp Global Management
In response to the management of China's district, President Dai Zhengwu announced to the media reporters the future business strategy of China. First, President Dai Zhengwu announced that he will officially serve as the CEO of Sharp China, which means that Sharp China will be included in the global unified management system. This will be directly Brand marketing and product strategy that affects Sharp's future. Under the unified management of globalization, consumers in the Chinese market will enjoy the same products as the rest of the world, the same services, and the most advanced products will be synchronized in the Chinese market. For sale.
Dai Zhengwu emphasized that Sharp will pay more attention to products, quality-oriented, customer-oriented, and build a system that wins both brands and channels. In the future, Sharp China will pay more attention to product quality and brand value, and deepen its price system by bundling with channels. It not only satisfies the purchase demand of consumers, but also meets the profit demand of channel providers, and gains more reputation and recognition for Sharp TV. The products invested in Sharp China are connected with Sharp Global, and divided into two series of products to create 旷Depending on the series and Vision TV series, it can meet the purchasing needs of different consumers, including membership marketing, AIoT ecological construction, intelligent audio and video platform and other dimensions.
In terms of business development, Sharp plans to build a more valuable smart home eco-chain platform and improve the existing product matrix. In the future, through resource integration and technological innovation, smart home appliances, personal smart terminal products and commercial-grade products will enter the Chinese market. The product model of 8K+AIoT in the future will combine several major products organically to outline a perfect ecosystem for consumers and serve the layer of consumer life.
Sharp 8K+AIoT Ecology Connects Globally and strives to build the world's most valuable brand
As the father of LCD, Sharp played the role of promoter in the development of the global TV industry. Not only launched the world's first LCD TV products, but also pushed the human eye recognition limit to a new height. 2017 Sharp is synchronized globally. The first consumer-grade 8K TV was released, and then Sharp announced the 8K+AIoT strategy, which integrates with the intelligent Internet of Things through 8K display devices to help consumers gain a new experience in various life scenarios. In this eco-model The requirements for product types are higher, and integrators are required to bring a large variety of home appliances to the market. Therefore, after Sharp China is in line with global management, the product category will receive Sharp's global support and accelerate the landing of 8K+AIoT.
Sincerity and creativity are the tenets of Sharp for centuries. Under this aim, Sharp has more ambitions for the future development, and hopes to make Sharp the most valuable brand in the world in the next 100 years. All this vision Established in the establishment of brand value, breakthrough in technology and R&D, integration of global resources, pioneering spirit and talent reserve, on the basis of establishing 8K+AIoT resources, achieving brand value enhancement and consumer recognition, and finally achieving new A long-term plan for a hundred years of Sharp.
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