For smartphones, 'consumption upgrades' have become very popular. From the data point of view, according to the Counterpoint report, in the first half of 2018, the average unit price of smartphones in the Chinese market increased from 209 US dollars to 267 US dollars, with a growth rate of more than 20%. From the price point of view, the growth of the two price segments of '700 US dollars and above' and '400-499 US dollars' is particularly obvious. It can be seen that the smart phone market has long since got rid of the idea of 'cost-effectiveness' in the past few years, and turned into comprehensive Consumption upgrades. And each brand has also focused on its own high-end series.
However, in terms of product attributes and brand tonality, some so-called 'high-end mobile phones' are mostly defined in their technological attributes, but few are mentioned in the concept of 'light luxury'. In this blue ocean, 8848 There is not much to stick to in the brand. 8848 has always adhered to the spirit of 'Dare to be the first in the world', and strive to create a technological luxury in domestic brands. In most people's perception, technology and luxury, perhaps contradictory Paradox, one has to be changed with each passing day, one has to be passed down from generation to generation. Therefore, 8848 has always insisted on integrating the attributes of luxury goods into technology products. Unlike traditional technology products, it is different from traditional luxury goods, but creates ' The concept of technology luxury.
Time Eye: Fusion Technology and Light Luxury
In the 8848 M4, the style of the entire mobile phone was designed with the theme of luxury watches. On the basis of the 8848 M4 backing dial, it was further upgraded, with the concept of the 'back through' of the mechanical watch, and an independent on the back of the mobile phone. The 1.2-inch display, 390*390 resolution OLED screen, simulates a watch with a realistic timing, creating the concept of 'time eye'. It also incorporates the classic watch design of AHCI independent watchmakers into the time eye. Among them, Joker, Soberly Onyx, Phantom and other famous dial designs can be displayed.
In terms of operational logic, the back dial is displayed, the weather is displayed, the intelligent system is notified, and the left and right slides can display different dials; during the call, the tourbillon movement is displayed, which is very sensation to outsiders.
The front of the fuselage, 8848 still inherits its classic style, inspired by the 'mountain peaks of Mount Everest', designed a very angular body style. The bottom and the top are raised in the middle, the sides are vertical, the body looks rather slender.
The edge of the front glass is carefully polished to create a diamond-cut face effect. The 8848 M5 uses a JDI screen with 3D sanding technology and a unique diamond cut surface effect. The single-grinding time is 60 minutes, which is the 2.5D glass processing time of the curved surface. Times.
The outer frame of the whole machine adopts the most solid hexagonal design in nature, and has a distinctive texture. With the power supply, the volume key crown design, in line with the whole machine time theme, brings a more delicate experience.
The back of the fuselage is made of black dense pebbled European leather, which brings a soft and full touch. If you are familiar with the 8848 mobile phone users, 8848 has been using the selected leather on the back of the fuselage for many years, and this generation of M5 leather M4 is more tough and wear-resistant, special hand sweat-resistant coating, giving leather better protection. The whole cowhide is processed into dense lychee pattern, which brings a better texture experience.
Such a complicated machine shape is very difficult for the frame of the whole machine and the leather. Because the irregular shape involves different facets, it is necessary to create a flat back effect and a super-stretchability of the leather. And the craftsman's skill level puts forward high requirements. And to build a 8848 M5, it takes more than 5 years of skilled craftsmen, one-time fit in place, a mobile phone takes 1.5-2.5 hours.
In the camera section, the camera and flash design are symmetrical, because the symmetry of the eye is more eye-catching.
In terms of appearance technology, the 8848 M5 goes further than the M4. The entire ID design fits the theme of 'time'. Its products are mainly high-end positioning, and the use of genuine luxury materials, but also worthy of the price of 10,000 yuan. Maybe some consumers in the market are already accustomed to other high-end machines made of metal or glass, but when you really want to buy a mobile phone for 10,000 yuan, you hope it will give you a real and distinctive tone. Sex, or is it a uniform design?
Talk to time
As the brightest design of the 8848 M5, it is the 'time eye' created by the cooperation with AHCI, the world's top independent watchmaker organization. In fact, 8848 has always been based on the concept of high-end watches, and this time even the world. The top independent watchmaker, AHCI, is not making gimmicks. You know, a mechanical watch has more than 200 parts. AHCI watchmakers insist on making every part by hand. They often live in isolated valleys. In the daytime, day-to-day polishing, creating art that can stand the years, is called 'luxury in luxury'. And although the smartphone is just an industrial product, 8848 is also a tribute to the master. , pay tribute to the spirit of ingenuity.
In the eyes of time, we can see the classic handed down works of various watches, with electronic screen as the carrier, blending technology and tradition.
Cute clown
This creative 'Clown Watch' seems to be extremely complicated. In fact, the mechanical principle is very simple, and the moon phase elements are added in a novel way. The two 'eyes' of the clown are the hour and minute plates, respectively. The shape of the 'pupil' is used to indicate the time. The clown's 'mouth' is the window of the moon phase, and the 'upper lip' and white 'incisors' design just cover the moon phase dial, which perfectly shows the cloudy phase of the moon phase. .
Gorgeous moon phase
The main features of this watch are manual winding and moon phase movement. In the existing sports, Frank built a module for the regulator display and the moon phase. The silver guilloche on the dial is hand-carved. The three-dimensional design of the steel above the guilloche is the functional part of the chronograph display. The bezel made of rose gold is gorgeous.
Gem of gems
In 1998, in order to meet the needs of its watch admirers, Calabrese used the technology of the flying tourbillon to create a sport-like watch in the space of the new transparent sapphire crystal case, Phantom. In transparent sapphire Under the brilliance of the light, this work has created Vincent's extraordinary achievements.
Titanium OS: One side of business, one side of privacy
In the interface, Titanium OS has a different UI design style than most mobile phones currently on the market. In order to highlight the business atmosphere of 8848, Titanium OS uses the watch's award-winning movement as a lock screen interface, cut with Radiant classic diamonds. The shape of the design APP. The overall look is very business-like.
For business people, it is undoubtedly important to separate work from life. Mobile phones, as one of our most used tools, record a lot of information in our daily life. Therefore, the 8848 M5 is aimed at its high-end business users in the titanium OS, especially Customized a series of security features. With security and ease of use as the core, create a dual-system titanium OS. In addition to the standard operating system of the mobile phone, open another full-featured security system. This separate security system uses The international standard 128-bit full-disk encryption is equivalent to the personal online banking encryption technology, giving users hardware-level security protection.
After entering the mobile phone, the security system can be accessed by clicking the button in the DOCK column or by password or fingerprint. The dual system sets the fingerprint identification separately, and uses different fingerprints to unlock different systems, which is more convenient. The so-called 'security system' It has a complete smartphone operating experience, independent information, independent functions, and can also install all APP applications independently. In other words, the photos and screenshots of the system you are in will not be in another system. Shown in. Whether on the phone or when linking to a computer.
In order to ensure the privacy of high-end business people, Titanium OS encrypts the mobile phone call, re-encodes the owner's number through the transfer station, so it cannot be recognized/cannot be monitored, and the call record cannot be tracked.
In addition, the Titanium OS also has a built-in caller, using the Skyeye Call Security System, the 12321 (National Reporting Center) and the Ministry of Public Security's anti-fraud database, which automatically displays when a fraudulent call is encountered. And the user can perform custom interception. When the blacklist calls, it will be prompted to be busy or shut down.
In addition, the latest Titanium OS also incorporates the functions of conventional smartphones such as cloud services, one-button changer, and driving mode. It also pays attention to convenience in addition to business. For a smart phone, An essential one.
It can be seen that the latest Titanium OS (Android 8.1 based) UI has been re-customized, which is more in line with the theme of time, creating a luxurious atmosphere for high-end users. In terms of functions, Titanium OS does not. Pre-installed too much software, most of the functions provided are based on the basics, mainly based on ease of use, but in terms of security can be said to be painstaking, for the elite of the product positioning, there are many important privacy in the mobile phone Information, if information leakage occurs, will cause great trouble to the user, even a certain loss. Therefore, these users often have a higher level of demand for mobile phone security. Therefore, in other aspects, the simplified titanium OS is unique. In terms of security, it provides a variety of services, and it also highlights that 8848 has unique insights into the user experience, creating a solid and secure environment for users.
Both business and life M5 camera experience
Although 8848 has always been the main business style, for many business people, taking pictures is also an indispensable part of life. Therefore, in terms of taking pictures, the 8848 M5 is not taken lightly. In terms of hardware, the 8848 M5 uses a 12-megapixel Sony IMX362, which supports Dual PD full-pixel dual-core focus, and also supports OIS optical image stabilization. In hardware configuration, it can be said that it is more sincere. In this part of the article, let's take a look at the image level of the 8848 M5.
In the proofs during the day, the 8848 M5 still has a good performance. The white balance is relatively accurate, and the picture is also transparent. The perception of the whole picture is WYSIWYG color performance. And the addition of Dual PD also improved the M4 last year. The disadvantage of slow focus on the focus. However, there is still a suggestion here: It is recommended to further enhance the color saturation, which will bring a better look and feel in the scenes such as food. In general, the 8848 M5 The camera function is a relatively average level among the current smart phones, which is not particularly excellent but can basically meet the needs of users.
Evaluation summary:
There is a question that is very interesting: What kind of domestic mobile phone can sell for 10,000 yuan? From materials, technology, hardware, functions, etc., it can be seen that whether it is a luxurious material, or a painstaking research and development The security encryption dual system reflects the real purchase factor of 8848 users who locate their products. From the product level, the 8848 M5 can indeed be regarded as a technology luxury in many domestic mobile phones. As the market's consumption upgrades, 8848's demand for brand positioning is more clear. When 8848 has successfully made differentiated products, how to improve the brand's popularity will be the next real problem to consider.