'I personally is the president and president of Sharp Corporation. I have been the CEO of Sharp China since September 22. 'Dai Zhengwu said at the 106th anniversary celebration of Sharp held on September 27th, also serves as China. The CEO is only the first step in Sharp's China business strategy under the global integration strategy.
Dai Zhengwu said that a series of revitalization measures have been effective since August 2016. At present, Sharp's performance continues to improve, and its global business continues to expand. After the foundation of 'quantity', it is the return to Sharp's original 'quality'. The direction to work hard, in short, Be Original.
China National Grid was informed that on the basis of Dai Zhengwu's concurrent leadership as the CEO of China, Sharp will continue to deepen its efforts through the enhancement of brand value, the strengthening of the channel system, the construction of the intelligent ecological chain platform, and the development of the entire product matrix. In the Chinese market. At the same time, Sharp will support the 8K ecosystem and AIOT as its core business, strengthen technology research and development, integrate global resources, and uphold the spirit of ingenuity, expand talent cultivation, and finally achieve the strategic goal of 'returning glory'.
Sharp's 2018 annual profit is expected to reach 80 billion yen
'Before I entered, Sharp had a bleak period of five years, but it took only two months for Sharp to turn a profit.' Dai Zhengwu said, in August 2016, Sharp shares fell from Dongzheng to East. The second part of the certificate, returning to the East China Securities Department in December 2017, is a historical event that has never been seen in the Japanese stock market. Even the Japanese stock exchange praised Sharp’s efforts during this time.
According to public information, before Dai Zhengwu entered, Sharp had suffered serious losses in the past five years. In June 2016, because the debt was greater than the assets, it was once warned by the Tokyo Stock Exchange: 'Do not improve the financial situation, will not rule out City. In the face of such a dilemma, Dai Zhengwu set the target immediately after taking over Sharp in August 2016, hoping to turn Sharp into a profit in two to four years.
In fact, under the influence of a series of strategies such as open source and expenditure reduction, organizational reform, and employee incentives, Sharp only turned around in two months and turned a profit. According to Dai Zhengwu, although Sharp was losing money in the first 10 months of 2016, It has already started to make money at the end of the fiscal year until March 2017.
In 2017, Sharp's performance has been improving. In 2017, sales reached 246.72 billion yen, operating profit was 90.1 billion yen, and net profit for the period was 70.2 billion yen. It is estimated that sales in 2018 are expected to reach 289 billion yen. Operating profit and current net profit are expected to reach 110 billion yen and 80 billion yen respectively.
The resurgence of Sharp's business is inseparable from Foxconn's empowerment. In the Longhua Park of Foxconn Technology Group, the 106th anniversary celebration of Sharp was held. Dai Zhengwu called it back to the 'base area' and also pointed out the strategic thinking of Sharp Be Original.
At the scene, in addition to Dai Zhengwu himself, Japan’s Sharp Minister, Chongjin Yahao, Sharp China’s general manager Sun Yuewei, Sharp China’s TV R&D Chief Technology Officer Xu Fangyuan, Sharp Technology Shanghai Co., Ltd. Director of Health and Environmental Business Division Feng Yijian, Sharp China Sales general manager Lu Zurong also attended the celebration.
Dai Zhengwu said that from the perspective of the personnel camp, Sharp Japan, China, technical, and channel people have appeared. This also shows that Sharp is going to fight the 'team battle'.
Deeply ploughing China's whole class matrix new products will land in succession
In the journey of the new century, the Chinese market is the most important part of Sharp's global integration strategy. The debut of the product matrix shows Sharp's determination to deepen the Chinese market.
This year, Sharp has further categorized the sub-categories of Black Power, and classified the models that are the main member marketing and 8K ecosystems into the contempt sub-categories; the products that focus on Smart+AI and mass applications are classified into the Vision series. It is reported that Ruishi series are divided into three sub-series: wise, Ruixiang and Ruipin. Among them, wise series is mainly AI smart; Rui enjoys the balance of performance, wisdom choice; Ruipin is the main fashion, is the young man's first Taiwan TV. During the celebration, the new Ruishi series debuted and will land in the Chinese mainland market in the near future.
In addition, Sharp also released the main air volume CADR, TOVC digital display QUEEN3 air purifier and the main health of the Plasmacluster technology PCI NEXT air purifier, both products will be officially listed in January 2019.
In addition to the black and air net new products, Sharp also exhibited the full product matrix with the opportunity of the 106th anniversary. Exhibits in addition to the air purifiers, refrigerators, washing machines, hair dryers, water heaters and waterless pots exhibited on the AWE2018 In addition, the latest products include air conditioners, dehumidifiers, hair sticks, vacuum cleaners, juicers and audio playback devices such as SoundBar audio and Bluetooth headsets, and even new products such as body conditioners designed for pets.
In addition, the conference also exhibited dynabook notebook products and new mobile phone products that have just joined the Sharp family. It is worth mentioning that among the many mobile phone products, Sharp also exhibited its first OLED mobile phone. It is also the first OLED phone made in Japan and the lightest mobile phone in the world.
At present, the first to be listed will be the Ruishi series of black and white products that debuted at the same time. At the same time, Sharp is also preparing for the intensive R&D and pre-market preparation of the new product matrix, as the most important member of the global integration strategy. Sharp will bring more high quality products to the Chinese mainland market.