Pure rice technology has obtained tens of millions of yuan of C+ round financing, the investor is Yingke Capital, and pure rice technology is also the fourth Xiaomi ecological chain enterprise invested by Yingke Capital. It is understood that pure rice technology is the first in the Xiaomi ecological chain. One of the top 10 outstanding enterprises, this round of financing will be used to operate inventory, market, R & D and fixed assets investment.
Founded in May 2013, Pure Rice Technology is committed to the development and application of the overall solution for the Internet of Things and cloud appliances. In September 2014, Pure Rice Technology won the investment of Xiaomi A, becoming the Xiaomi Ecological Chain Company, focusing on Internet kitchen appliances and systems. R&D and production; May 10, 2018, Pure Rice Technology completed the C round of financing, led by Light Control Zhongying, Star VC, Huaxing Capital as the exclusive financial advisor for this round of financing.
It is worth mentioning that the main products released by Pure Rice Technology, IH rice cooker IH rice cooker and Mijia IH rice cooker can be remotely controlled by mobile phone app. It is the only rice cooker in the same price segment of the market that realizes smart control of mobile phone app. 2016 The company's first smart rice cooker '米家压力IH rice cooker? 999.00' sold more than 1 million units in Xiaomi Mall.
In terms of technology accumulation, Pure Rice Technology has a profound accumulation. It is understood that the founding team has developed more than 350 kinds of intelligent products. It is the earliest smart home manufacturer certified by Apple MFi in China.
Before the launch of the product, Pure Rice Technology devoted itself to research and development of rice cooker products for 2 years. Before the product launch, it did a full year of pressure and liner process testing, which lasted for 30,000 trials in 18 months. At the same time, it was the first in the industry to propose rice cooker nets. With the concept of data curve and temperature curve, there are more than 3,000 temperature curve data for users to accurately match rice and realize intelligent cooking.
Similar to the other three Xiaomi eco-chain companies that Yingke Capital invested in, the pure rice technology continues the 'millet style' popular among young people in product design and tonality, and it is also extremely demanding on product standards, with 3C requirements. To do home appliances, accurately grasp the details of the product.
In addition to the engineer's founder, Yang Hua, the company's co-founders assembled senior talents from Asus, Midea, Apple MIFI Smart Home, and also invited Naito, who is the father of the pressure IH rice cooker, to serve as pure rice technology. The person in charge of the structure, against the Japanese rice cooker, intends to build a representative rice cooker brand belonging to China.
Yingke Capital Partner Ren Wei said that the Xiaomi Ecology Chain provides member companies with brand dividends, user dividends, channel dividends and dividends in the overseas market of the eco-chain. Its global system supply chain can support a startup to acquire a certain hardware field. Low-cost advantage, open websites, app and offline channels have gathered a large number of users called “rice noodles”, maintaining the ability to continue to consume products of Xiaomi Ecological Chain.
Xiaomi's brand popularity and social influence have also brought abundant financing sources to Xiaomi eco-chain enterprises. This is the investment logic of Yingke Capital to lay out the millet ecological chain on a large scale.
She also stressed that pure rice own brand has a clear future development plan, and the products have matured. The success stories of own brands are very common in Xiaomi ecological chain enterprises. The whole rice team has all aspects in all aspects. Ability is at the forefront of the ecological chain.
From 2016 to 2018, pure rice technology maintained high revenue growth, and in 2017, revenue and net profit doubled simultaneously.
With the upgrading of consumption, the market for small kitchen appliances has been growing, and it has reached RMB 60 billion, and the annual growth rate has exceeded 8%. The words of enjoyment, intelligence and improvement derived from consumption upgrade will become future home appliances or The development trend of the smart home industry. And pure rice technology with this shareholder wind, or will usher in a promising growth period.