With the acceleration of consumption upgrading, the rise of the middle class, the rapid expansion of young consumer power, consumers' demand for healthy living and quality of life has become more urgent. Correspondingly, the consumption upgrade of the household appliance industry has begun to accelerate, and for the home appliance industry, high-end Has become an inevitable trend, and the main sword refers to the high-end market will inevitably be a more intense competition. As Haier's brand of high-end home appliances, Casa Di has always been in the industry leading position, the reason is that it can directly hit the high-end The user has a pain point, and the industry has created high-end home appliances that users demand.
On September 27th, at the Casa Di's “Infinite Space” Designer Forum, the high-end home appliance industry was able to bring its free embedded appliances (including F+ free embedded refrigerator, Yunxiao central air conditioner, light kinetic energy set kitchen appliances). , the combination of fiber-washing and drying, Tianmu set, etc.) once again stunningly debut, with high-end, complete, pre-formatted, intelligent and four different characteristics to create a free embedded complete solution, dedicated to solving the home improvement process' The products are not high-end, not complete, the pre-plan is not professional, the product operation is not smart' 4 big high-end users pain points.
As people's expectations for home quality are getting higher and higher, embedded home appliances have gradually become the 'new darling' of the market. The inability of home appliances to be completely freely embedded has become a common pain point for more high-end users. Market research data shows that in Europe, embedded home appliances are The market share of home appliances is as high as 60%; in China, 25% of consumers also pay attention to the integration of products and homes when purchasing home appliances, and high-end families prefer to choose integrated home solutions at the home decoration stage. Large-area multi-bedroom, small-sized single-family apartment, which integrates refrigerators, washing machines, range hoods, ovens and other appliances into the cabinet, which not only saves space, but also greatly enhances the user's convenience. Therefore, 'first choose home appliances, After the renovation, it gradually became a high-end home improvement trend.
For the high-end users, the pain points of Casa Di's four different advantages
According to China National Grid, embedded appliances in the industry generally have shortcomings in terms of size, heat dissipation, etc.: In terms of size, refrigerators, ovens, etc., in order to avoid heat and moisture, you must stay away from sinks, gas stoves, walls, and many home appliances. The brand is limited by the precision of the process, and it is impossible to develop a product that matches the small and medium-sized kitchen. On the heat dissipation, the traditional home appliances are mostly heat-dissipating or heat-dissipating on both sides, while the embedded home appliances need to be designed as the bottom or the top plate to dissipate heat. Many brands are limited by technology. Strength, can only reduce heat dissipation efficiency, leaving a hidden danger. Casa Di this release of the free embedded complete sets of appliances in the high-end, with the original 'free embedding' program, to solve the user's pain points and also drive the high-end of the home appliance industry Process. For example, Casa Di F+ refrigerator achieves 'free embedding' with parameters such as 61cm box depth, 5cm door edge thickness, 2cm industry minimum heat dissipation margin, etc., to solve the above two major industry drawbacks, and the original MSA oxygen control technology. While other brands are still stuck in the 'temperature control' preservation, they are the first to achieve the 'temperature control + oxygen control' dual preservation technology. Another example is the Casa Di washing machine launched' Air-washing', deep into the fiber deep soft fabric, remove the odor and bacteria while restoring the fluffy and smooth clothes. Casa Di Tianyi air conditioning original partition air supply, equipped with intelligent body temperature sensing technology, according to different temperature requirements of users blowing different temperatures 'Bending the wind' and so on.
In addition to high-end, complete sets of home appliances will become the trend of the future home is also widely recognized by the industry, but currently there are few brands of embedded home appliances. According to reports, Casa Di is the first high-end set of free embedded in the industry. Household appliances. From refrigerators, washing machines, air conditioners to kitchen and bathroom appliances, users need at least seven or eight home appliances in their initial home furnishing program. Casa Di's free-embedded set of home appliances has a total of 16 products, covering the kitchen, living room. All the home spaces, such as bathroom, bedroom, balcony, etc., fully meet the needs of users for one-stop shopping.
'Pre-design, Casa Di is the brand that is the first in the high-end home appliance industry to think of the market.” The relevant person in charge of Casa Di said that with the increasing trend of high-end home design, users are more convenient for home appliances, space utilization. Reasonableness, coordination with the decoration style and other requirements are getting higher and higher. If the previous purchase of home appliances is not professional enough, it will easily lead to problems such as mismatch and poor performance in the later home design. Therefore, more and more factors are in the early stage of decoration. It is considered. 'Casadi provides exclusive customized services in the early stage of home decoration, including on-site measurement, customized home improvement solutions, etc. This pre-engineering solution saves users manpower, money and time costs, and can create High-end, quality overall home improvement style. '
At the beginning, it is mentioned that Casa Di has created a free-embedded complete solution with the characteristics of 'high-end, complete, pre-formatted, intelligent and four different characteristics'. Intelligentization is naturally essential. Nowadays, intelligentization has become the development of the home appliance industry. The important trend seems to have become the consensus of the whole industry. In the market, from smart phones to smart TVs to smart air conditioners, intelligent products can be described as endless. In terms of intelligence, Casa Di is creating an industry-leading high-end complete set of smart home appliances. In the industry, the single item intelligence has realized the linkage intelligence and scene intelligence. 'Taking the Casa Di Tianmu set as an example, including the Casa Di self-embedded electric water heater - Tian Mu PRO, instant hot water heater - Tian Mu MINI, hot drink water purifier - Tianmu HO, antibacterial soft water machine - Tianmu SPA complete set of intelligent water products; Tianmu sets are based on AI artificial intelligence exclusive custom hot water, clean water, achieve precise temperature control, for the whole family Smart Water Solutions. 'The relevant person in charge of Casa di explained.
In the exploration of the 'one person in one' mode, Casa di has always built differentiated home appliances around the needs of users, and gradually realized the value added of the user experience. This time Casa Di released the free embedded embedded appliances not only Breaking through the industry process, technical bottlenecks, and extending the lifestyle changes to the home improvement sector, the first in the industry to open the integration of home improvement, leading high-end appliances into the era of free embedding. I believe that with the further maturity of the high-end market, Casa Di is high-end , whole set, pre-up, intelligent '4 big difference advantages for the user-tailored complete set of high-end home appliances solutions, not only will actively and effectively solve the key pain points of high-end users in the decoration process, win more users reputation, It will further consolidate its leading position in the high-end home appliance market in the next fierce market competition.