For kitchen electricity, 2018 was a very different year.
Tether
In May, a small dealer said that he agent of a well-known brand of kitchen electricity has lost millions of, and he March from other brands to the brand, small businesses he would like to cry without tears.
In August, the media exposed another brand of kitchen electricity well-known brands of agents suddenly disappeared, leaving billions of dollars in the financial deficit, the brand stock plummeted, has not regained its vitality.
September, in an industry summit forum, a senior kitchen electricity business café looking at the mobile phone in the month of the retail sales curve, wry smile said can be more difficult to see it? Although the company's quarterly report, the semi-annual newspaper barely can see, but have to admit that the whole market feel a depression.
People in the analysis of consumption degradation, the real estate industry, such as the reasons for the fall, can not help but sigh, is the kitchen electricity of the winter come?
Well, not necessarily.
Steady
In fact, the traditional kitchen power of the winter may come, but the emerging kitchen electricity is full of vitality.
Yesterday, in the ' new kitchen Heart yearning ' 2018 boss electrical and incredibly home strategy conference, Yi Kang released a group of reports, it is not difficult to see this change. According to the report of the 1-8-month kitchen electricity main Category Market performance, 2018 years of traditional kitchen electricity decline, hood and gas stove retail sales fell 4, 5%, but the dishwasher is a solo show, the trend of growth of 34.6%, and embedded kitchen electricity, Taiwan micro-combi Steamer These two categories are 8.9% and 1.4% respectively of growth.
In addition, water purification equipment also increased by 14%, the number is a bright eye. Obviously, the seemingly exhausted kitchen electricity market, is because of new needs, the development of new categories, steady. ' Product claims for continuous upgrading ' is the way of traditional kitchen electricity, in the report of Yi Kang, said today, light luxury consumption, product beauty value and practical indispensable, intelligent is the industry upgrade label, such as High wind volume of smoke machine, large-size gas stove, can realize the product of the internet side of the cooking side of the smoke machine and so on.
Emerging categories, dishwashers, micro-combi steamer All-in-one machine, can purify agricultural residue of the sink, and so on, there are more new opportunities in the market, or will carry the kitchen power to continue the limelight of the big flag. What is the future of the kitchen in the user's mind? With multi-functional combination, easy to clean raw materials, ergonomic infrastructure, quiet, self-cleaning, intelligent interconnection, intelligent application of cooking teaching, kitchen utensils skills, food ingredients under single distribution, audiovisual entertainment, housekeeping service of the kitchen ecology, these can meet people on the ideal kitchen all want to
Like.
In the past, the technology of kitchen electricity, now is the imagination. In the Boss Electrical Product manager introduced several listed new products, including twice times the wind pressure of the fourth generation of large suction smoke machine 8231s, combi steamer function two in one combi steamer integrated machine C906, space-saving trough dishwasher W702, water ion technology to pesticide residue sinks, 97% desalination rate of water purifier J306,
The 115L super-large capacity Super disinfection cabinet 826, as well as the black and white two-color Zen-inspired desktop dishwashers, which are said to be launched on October 1, are none of the creative blessing. indeed gratifying. In today's economic situation and kitchen electricity harsh environment, the mainstream kitchen electricity brand did not give up, they from the traditional products to find breakthroughs in emerging categories to create vitality.
Whether it is fotile, boss, Vantage, grand, million, the United States, or Siemens, the forest, cherry blossoms, are sparing no effort to upgrade products, creative research and development, the emerging kitchen power brands are also ready to go, such as the integration of the brand beauty, Red Sun, there are plans to return to the kitchen electricity market Shuaikang, is gearing up.
Winter is coming, spring may not be far away. The steady of kitchen electricity in the 2018