Sharp is a company with deep technical knowledge. His reorganization has improved since last year and has accelerated this year. The reason why he has turned losses and accelerated profit growth in just a few years, Dai Zhengwu is credited with his previous work experience in Japan. Local cultural knowledge and experience in large-scale corporate management at Foxconn.
Dai Zhengwu said that after his appointment, he mainly integrated Sharp's branch to solve the internal struggle. He believed that the former Sharp president had a technical background but lacked management experience, which led to the lack of synergy between Sharp's branches.
Dai Zhengwu revealed that after the integration of black electricity and white electricity business, the next step is high-end mobile phone products. He believes that compared with Huawei, OPPO, Sharp itself has a full set of industrial chain and technical advantages.
Referring to the TV products of Internet companies such as Xiaomi, Dai Zhengwu believes that this is not to do TV, but to expand fan users. Xiaomi can't make high-end products, so it has been integrating sales content, this is a new kind. Ideas. But these interconnected companies are not Sharp's competitors.
The following is an interview record:
Q: What is the current status of Sharp's mobile phone?
Dai Zhengwu: Mobile phones are a very competitive market in China. At that time, we also commissioned Foxconn to do it, but because we also did a lot of friendly mobile phones inside, like Huawei, Xiaomi, etc., this is an open secret.
So under a lot of pressure, the first one of Sharp's mobile phone is relatively started, and the second is that we don't want to offend. As a result, we made a decision within Foxconn. We don't sell it for the time being, but we have to turn, we have to go to commercial mobile phones, industry. Mobile phone, I have to have my value.
On October 3rd, Sharp will start selling mobile phones, but if it will be launched in China, I must make a cautious judgment. The TV is no problem, the smart home is no problem, the mobile phone part should be cautious, because Toshiba sold well in the mainland, this is very Confident, and Foxconn's strongest is IT products, relative computers, technology information related products, this is our strength, we give back to our consumers.
Q: How to pursue a balance between sales and quality?
Dai Zhengwu: Sharp is very wide-ranging, not only the brand has many technical parts, such as panels, camera modules, semiconductors, sensors, so many things, there are many brands of mobile phones, electronics, white goods, The Internet of Things, as well as automation, robots, the breadth of its country because it has sales offices and factories everywhere, the breadth is very wide.
Guo Dong said that if a company can't succeed in China, it can't succeed. Because China does not need to tell much about the status of the world in the future, so the Chinese market is such a high-end, complex place, we authorize the signing of the Internet. To the agent, it has already had good results. Under this foundation, Sharp is now more stable, so with this opportunity, I want Sharp to return to the heart of glory, return to the heart of the heart and return to China.
Because the Internet is an Internet thinking, there are traditional and various markets under this foundation. As Lu’s report is, I want to promote the direction, so that all consumers in the Chinese market can enjoy Sharp’s progress together. High-tech products. Maybe Huawei, OPPO, etc. also have comprehensive screen products, but definitely not their own screen, we are our own screen, our own mobile phone. After the rectification of the black and white electricity, I expand the market, then I may follow The high-end mobile phone part, I see the situation I want to go to Europe, to Southeast Asia and even back to us to promote, really fight with the big factory mobile phone, this is my personal opinion.
Q: What is the future planning of Sharp China?
Dai Zhengwu: Because the Internet is Internet thinking, it is necessary to go to Xiaomi. His advertising revenue is between 100 million and 300 million yuan a year. He is Internet thinking.
I am returning to Sharp Be Original, I want to return to the TV industry, so there are some differences here. The pricing strategy is different from that of my side. So in the report, Sharp’s Internet will continue, he will be his member. Of course, his products must be separated from our contempt, and I am returning to the industry.
The question just now is that Xiaomi and Sharp are different. The thinking is different, the direction is different, and the results of the business are different. Xiaomi is the trading mode of Internet thinking. I am returning to Sharp, regardless of the online and offline sales. The mode, probably this is the case.