People often have such a misunderstanding, that people in Europe and the United States because the gene is good, just born with a neat white teeth.
But the truth is, the secret to American people's good teeth is to develop a scientific habit of flossing from a young age, and to make appropriate corrections by regularly looking at dentists. In fact, having good cleaning habits is also one of the needs of the people of today to pursue an ideal lifestyle. On the occasion of the national Love Teeth Day 30 anniversary, September 20 to September 21, Tmall Super Category Day that is, with the European music, Philips, Colgate several leading brands, to create an ' electric toothbrush ' session, with cutting-edge products and all kinds of black technology elements, upgrade and transform the consumer's cleaning methods.
Online, Tmall Super category Day also work together to create a ' oral health upgrade, from I do ' theme activities, please go to the popular actor Xu Haicho to the scene, for consumers to share the experience of dental care.
More importantly, the day Cat Super category released the latest trend report on dental cleansing, all-round for the public to popularize health science of dental knowledge.
Released the scientific trend report, Tmall Super Category Day excavation potential good things according to the World Health Organization, nearly 70% of people worldwide have different degrees of oral diseases, the main reason is the lack of scientific and correct method of cleaning teeth. The day cat released the Cleansing Trend report also shows that the oral health of adults in China has a large problem, in the collection of samples, 96.7% of the people have oral calculus, and 87.4% of people have gum hemorrhage, and the above two groups of data compared with 10 years ago, the calculus situation has not improved,
Bleeding gums are even up 10%, which is enough to make oral health problems worse for modern people. High-quality brushing tools, must be able to make clean teeth work more effectively. It is reported that the electric toothbrush is currently slowly popularized in the process, with the development of Internet information transmission, and the promotion of the tide of consumption upgrading, as well as people's awareness of oral care, the traditional manual toothbrush is gradually upgraded to electric toothbrush. By 2018, the market share of electric toothbrushes has accounted for 70%.
But compared to Europe and the United States, China's electric toothbrush penetration rate is relatively low.
Tmall Deep digging consumer demand, define Maslow's theory of Clean teeth
According to the day Cat Super Category Day survey, the modern crowd for the ' clean tooth ' deeper demand, mainly from clean clean, extreme intelligence and fashion Yan value, such as three aspects. Starting from the theory of human needs, Tmall deeply analyzes the human needs five-level theory of the Abraham Maslow of Humanistic Psychology, which includes physiological needs, security needs, social needs, respect for demand and self-realization of demand.
Finally, after the comparison found that the days of the cat mining a few large users of consumer demand for cleaning, it can be from shallow to deep one by one corresponding to Maslow's human needs five levels of theory, and defined as Maslow's theory of Clean teeth, highlighting the more fashionable front of the healthy life attitude, in young people, and even the new middle class aroused widespread concern. At the same time, in addition to the attitude, Tmall Super Category Day also for the data research output more practical science content to consumers, including the correct way of brushing, through the electric toothbrush and manual toothbrush comparison, explain the advantages of electric toothbrush, and choose the tips of electric toothbrush and other practical strategies,
To popularize the scientific and healthy way of cleaning teeth to more public. Day Cat Super Category Day, for the brand and consumer life two-way to the past, Tmall Super Category Day has been a day cat lead consumption upgrade, accelerate the potential category upgrade of the important marketing IP, from the beauty, apparel, digital and other industries to start, at the same time with the day cat platform of big data capabilities, mining new subdivision of the product, early lock those
, is more likely to erupt on new categories. For the brand, Tmall Super Category Day can be through the brand and industry synergy effect, together to build a voice, through the creation of marketing events to improve consumer awareness of brand consumption, to help brands to develop consumer trends category, so that the brand has the potential of the category is more likely to explode into a popular category,
Finally, the promotion of the national category structure was pulled. From the consumer side, backed by consumer upgrade background, Tmall Super Category Day launch, can help consumers to lock the trend of the forefront of consumer life faster, improve the existing quality of life, especially such as oral health, such as the previously imperceptible, but particularly important subdivision areas.