On September 27, 2018, Sharp held the theme of 'New Sharp, New Century Sharp 106th Anniversary and New Product Launch Conference' in Shenzhen. Sharp President Dai Zhengwu officially released Sharp's global integration strategy. Became the most important part of Sharp's global integration strategy. Under the global integration strategy, Sharp will continue to work hard to reproduce and surpass the glory of the past.
At the press conference, Sharp's full product category matrix was also exhibited. In addition to Sharp's main domestic white-light products such as black and air, Sharp also showed more new types of white goods, audio, Dynabook laptops and even Sharp phones, etc., a wealth of product categories fully demonstrate Sharp's absolute strength in product development and manufacturing, showing a muscle in the show of the strong family.
Smarter and younger new Vision series
As the father of LCD, Sharp's research and development on the black power has never stopped. This year, Sharp will further sort out the sub-categories of the black power, and classify the products with the main Smart+AI and mass application into the Ruishi series; The member marketing and 8K ecosystem models are classified as contempt sub-categories. This is the debut of the new Vision series and will be available in the Chinese mainland market in the near future.
The series of screens of Ruishi series cover a total of 40, 45, 50, 60, 70-inch 5 size segments, all of which are 4K resolution screens. They are divided into three sub-series: wise, Ruixiang and Ruipin. Among them, the wise series is mainly AI. Smart; Rui enjoys the balance of performance, the choice of wisdom; Ruipin is the main fashion, is the young man's first TV.
The wise series is available in two sizes of 60 and 70 inches. It is equipped with Sharp imported LCD panels from Japan. It has 102% cadmium-free color gamut, intelligent light control technology, Dolby 2.0 and other functions. The wise series is mainly AI artificial intelligence, which is the first The smart TV that supports far-field voice can wake up the AI function within 5 meters in the room, the wake-up rate is over 95%, and the recognition rate is over 90%. The AI function is also rich, and can even order take-out, to a greater extent. Free your hands.
The Ruixiang series has 4 sizes of 45, 50, 60 and 70 inches. Different from the smart series, it pays more attention to audio and video effects. It supports full-size Dolby Audio, DTS2.0 and HDR10 functions. In addition, the 50-inch version also has a unique suspension. Full screen design, the viewing experience is more outstanding.
The Ruipin series covers all 5 sizes, and it also features A53 dual-core processor and 1GB+8GB memory combination to ensure high quality picture quality and sound quality. It has higher cost performance and more stylish design. The best choice.
Flagship Sharp contempt series to join the new AI brilliant
The flagship ultimate high-end contempt series also has new products released, respectively, the Huangcai series and the unbounded series, both 60 and 70-inch versions, equipped with Japan's original Sharp LCD panel. The same high-end products, the hardware configuration is top However, the appearance does have its own characteristics. Among them, the Huangcai series is extremely thin and thin with metal die-casting. The thinnest part is only 9.9mm, and it has a large running memory of 3GB.
Defiance of the borderless series, the main design of ultra-thin and extremely narrow frame, the thinnest part of the fuselage is only 9.1mm, the side frame adopts seamless bending technology, the overall appearance is more beautiful, and the screen frame is only the ultimate 1.6mm, and has Up to 125% cadmium-free wide color gamut, 2GB of running memory, equipped with the Divale sound system, with a fully active woofer, to achieve a burst of blasting bass.
The contempt series are equipped with the latest AI brilliance technology. Compared with the previous huangcai 2.0, AI huangcai technology divides the backlight more finely, reconstructs the brightness of the picture, and makes the picture brilliant and colorful. The new picture intelligent analysis algorithm can be used for each frame. Contrast analysis and optimization to enhance the viewing experience. As a flagship product, the Vision Series built-in AI artificial intelligence can help users free their hands.
Exhibition of the whole product category matrix show Sharp comprehensive strength
In addition to the new products of Black Power as the highlight, Sharp's full-scale product display is equally interesting. The large-scale Sharp product display in China is the first time. Except for the air purifiers and refrigerators exhibited on the AWE2018. In addition to washing machines, hair dryers, water heaters and waterless pots, the latest products include air conditioners, dehumidifiers, hairdressing sticks, vacuum cleaners and juicers, and even white body conditioners designed for pets.
Also mentioned separately are audio playback devices such as Sharp's Sound Bar and Bluetooth headsets. The Sound Bar products not only have the appearance of an external TV stereo, but also the APTX-HD technology that supports high-end Bluetooth headsets. Can achieve high fidelity Bluetooth transmission.
In addition, the conference also exhibited dynabook notebook products and new mobile phone products that have just joined the Sharp family. It is worth mentioning that among the many mobile phone products, Sharp also exhibited its first OLED mobile phone. It is also the first OLED phone made in Japan and the lightest mobile phone in the world.
All new products will land in China in the future
The mainland China market is the most important member of Sharp's global integration strategy. The exhibition of so many categories of products indicates that Sharp is determined to deepen the Chinese market. Then Sharp will bring all the high-quality products into the Chinese market one after another. Chinese consumers bring high quality and easy to use products.
At present, the first to be listed will be the debut of the Ruishi series of black and white products, and the new product of Sharp's full product matrix is also in the preparation of the intensive research and development and listing, as the most important one of the global integration strategy, Sharp is bound to Will bring more high quality products to the Chinese mainland market.