Although the three iPhones released this year brought a new 7nm process A12 chip, dual card dual standby function, but its expensive price is not acceptable to many users. According to Taiwan media reports, news from the supply chain, Apple's new iPhone After the initial enthusiasm of the XS series, its market demand may slow down later in 2018, mainly because the pricing of new equipment is too high, especially the iPhone XS Max.
According to sources, an important sign of this trend is that the first wave of sales of the iPhone XS and iPhone XS Max is not as hot as the iPhone 6 of the previous generation, because the iPhone XS Max has a very high price that allows consumers to run away. People also said that iPhone XS has not much new features compared to its predecessors.
In addition, if the sales momentum of iPhone XS and iPhone XS Max does slow down as expected, or the global sales of these two new products are lower than expected, Apple may significantly reduce the supply chain like iPhone 6s and iPhone 7. Manufacturer's order.
Although some analysts are optimistic about the sales prospects of the iPhone XR, which will be launched at the end of October, considering that the iPhone XR is not particularly admirable compared to the high-end Android phones, some supply chain sources are quite conservative.
