In recent years, MUJI from Japan has been deeply loved by consumers. MUJI means good products without brand in Japanese. The product category is based on daily necessities, focusing on simplicity and simplicity, and people-oriented concept has won environmental protection. The support of the sect is not so much a product, but rather a life philosophy that emphasizes health and environmental protection. From this, it can be seen that the concept of national consumption is subtly changing, and consumer demand is meeting the higher level of physical and mental health. Demand for consumer goods transfer, everyone will go to the pursuit of the quality of goods, tend to like and choose international, environmentally friendly brands, and pay more attention to the reliability and convenience of goods.
Sales of mid- to high-end consumer goods such as automobiles and technology products continue to heat up, which is also evidence of the current national consumption upgrade, especially in the home sector. The imported paint from Germany, Alpina Albena, is part of the German DAW Group, which is painted in Europe. Leading brand in the world, marketing in Europe, household name, conquering consumers with excellent quality, is a well-deserved sales champion, it is a good product in line with the domestic consumer consumption concept.
1, Germany imported, noble blood is in line with the psychology of contemporary people pursuing the brand
Contemporary consumer consumption concept is avant-garde, preference for brands and imported products. Alpina Albena's Aiweiwei (China) Co., Ltd. is a member of the German DAW SE Global Group. The DAW SE Group was born in 1895 and has a long history. The doctoral family-managed company focuses on the development of green coatings, new building materials and related products, and insists on winning customers with product quality. In 1905 DAW launched Alpina Albena's first latex paint products, and in 1909 Registered the brand Alpinaweiß. In the European latex paint retail market, Albena has 98% market recognition. In China's domestic market, Alpina only imports, keeping up with the German domestic market.
2, consistently provide consumers with high quality products
Alpina pays attention to product quality, strict control in production process, strict and rigorous process, innovative technology, mature German construction technology, strict control components, advanced formula and highest inspection standards to ensure product quality. And safety. German technology brings far greater coverage than the national standard, meets the young people's DIY preferences, and the wall is durable and does not fade, and the color reproduction is high. In terms of environmental protection, Alpina has obtained the certification of the German blue sky, Blue Angel ' Blue Angel' is the most authoritative certification system for environmental and consumer protection in the world. Alpina has passed strict certification, which shows that its product safety and environmental health protection are recognized, and in the evaluation of StiftungWarentest, an independent evaluation agency in Germany, Alpina Also won the praise.
3, the concept of sustainable development is consistent
Alpina's brand name is derived from the German Alps. At the 100th anniversary of Alpinaweiß's brand celebration, Alpina Albena and the World Wide Fund for Nature (WWF) jointly protected the 7000 square meters of the Alps. To increase consumer awareness of nature conservation and further support sustainable consumption. Also because Alpina Albena, the German Consumers Association awarded the DAW Group '2011 Sustainable Producer' honorary title and awarded the Silver Award to encourage The decision to produce sustainable environmentally friendly products.
4, Germany imported quality assurance
When buying imported products, the most worrying issue is the supply problem. After entering the domestic market, Alpina Albena only imports it, and maintains the quality of the products in sync with the German domestic market. You can choose Al when purchasing Albena latex paint. Bena Tmall official flagship store to buy, directly shipped by the manufacturer, no need to bother to carry out Haitao, do not have to worry about buying fakes. In addition, the local building materials store can also buy pure German imports Albena latex paint.
From everyday items to home furnishings, the concept of consumers has gradually changed. Alpina insists on people-oriented, bringing high-quality life to consumers and creating a purely high-quality living environment for users.