Apple Music has been in the hands of Spotify since Apple entered the music world. Spotify has dominated the global music streaming business for years, and until recently it was a leader in the US market. However, Loup Ventures's latest report shows that Spotify is no longer in the leading position.
Apple Music has overtaken Spotify in the US market and is rapidly widening the gap. Apple Music has about 21 million users in the United States, and Spotify has 20 million users, the report said. Now, the difference does seem pretty small, but unfortunately for Spotify, the gap will only grow. It is reported that Apple is 2.5 times times faster than Spotify to increase the speed of advanced users. This is largely due to Apple's control of iOS, which Apple allows to push Apple Music within the operating system.
In addition, Apple's other products push users to use Apple Music services-for example, Homepod is only compatible with Apple Music. Currently, there are more than 780 million active iOS users worldwide. This brings an obvious ' growth space ' to Apple Music.
In addition, the report notes that Apple users tend to have more disposable income, which means they are more likely to register for paid services like Apple Music. Apple's leading position in the US market seems to be related to the goods offered by the service, not to the functionality. After all, Apple Music is compatible with the entire Apple ecosystem, although Spotify and Apple offer the same price and similar features.
