' Gold nine Silver Ten ' is the traditional color TV sales season, Hisense this year's innovative marketing method, since last week in Beijing launched the "Laser TV million people trial plan", September 26, held in Shanghai in the autumn product tasting will show the world's highest backlight division TV Hisense U9d, full AI TV U7, U8, U9 and Laser TV L5
, L7 and other high-end flagship products, with strength and market data to prove that large screen, intelligent and high-end TV, is the winning ' Gold Nine Silver Ten ' magic weapon, in order to truly meet the current consumer upgrading needs. Data show that China's television market has entered the stage of stock competition, the market for Internet TV sales accounted for up to 92%, which means there is no so-called traditional TV and internet TV differences, the difference is now focused on AI control, quality and content above, which is the most leading place in Hisense. For example, Hisense has just launched the U8 series uled Ultra-quality TV, the realization of the quality of AI, the quality of AI, interactive AI and the full upgrade of the content AI, its intelligent scene automatic recognition technology, can automatically identify and analyze the TV screen is broadcast on the screen, to achieve standards, games, movies, news, sports and other intelligent scenes to switch, And according to the program type to match the best audio-visual program, truly achieve comprehensive AI, intelligent audio-visual.
At the same time, Hisense U7, U9 and other flagship series of products also achieve a comprehensive AI synchronization upgrade. Now, television has become the most important smart hub in the living room, replacing it with a bigger, smarter and healthier TV, which is the main driver for consumers to buy TV. At present, Hisense Smart TV cloud Platform Poly-good-looking activated user has exceeded 35.8 million, daily live more than 13 million, become the world's largest Internet TV platform. At the end of the ' Golden Nine ', from September 1 to September 24, Hisense 65-inch and above high-end smart flat-panel TV sales increased 61.5% year-on-year, sales growth of 19.55%.
Mid-Autumn Festival small holiday period, the unique large screen protection eye advantage of Hisense Laser TV, sales increased 5.23 times times the year, sales growth of 2.33 times times, the Shanghai market sales growth of 2.53 times times, is the Hisense Laser TV sales performance of one of the best market. In the last five years, the fastest growing size of the Chinese market has shifted from 55 inches to 65 inches, with the trend of large screens and intelligence becoming more pronounced. In particular, Shanghai market, has been China's high-end color TV market vane, Hisense Laser TV is also the first in the Shanghai market detonated.
Hisense seize the pain point of market consumption, innovative marketing style of the strong attack, or will be in the ' Silver Ten ' continuation of the strength of the gold nine, reap the upcoming Golden Week market.
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