For many home appliance brands, the quality revolution of enterprises often requires a drastic upgrade and iteration of technology, or information transformation of the management process. Oaks, who does not take the usual path, this time directly aligns the perspective of 'revolution' The business battlefield, and the product quality, user service, channel management played a game!
Figure: 'Use 60 days dissatisfied return' launching ceremony
'Using 60 days of dissatisfied returns + 0 yuan to install 6 free services', this combination completely subverts the consumer's traditional perception of after-sales service from purchasing confidence and after-sales service. At the same time, another move of Oaks also makes People's eyes. Inviting dozens of authoritative media as quality supervision groups, this kind of quality attitude with their own 'declaration of war' can not help but admire people.
The quality revolution, which used to be a regular term in corporate reports, has become a hot word since it was included in the government work report in March this year. Technology, marketing, channels, after-sales, personnel, it seems that as long as there is an entry point, All are regarded as the entrance to the 'revolution' by various companies.
Photo: Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association, gave a speech
Compared with other brands in the industry, Oaks directly uses the market as a touchstone, and regards consumer interests as a quality credibility. Although the policy of exceeding expectations is risky, the memory point is really good. Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, commented on this. For the home appliance industry, this is a very good attempt in the context of the country’s quality revolution.
Photo: Oaks Live Launch 'Global Polar Challenge Plan'
Trying is like taking risks for the company, but for Oaks, every 'adventure' can yield fruitful results. Time back to November 2011, when Oaks Air Conditioning and the North and South Arctic expedition team embarked on the expedition During the journey, the authoritative quality endorsement made Oaks Hotba a phenomenal product in the winter air conditioning market.
Figure: Gu Tangtang, Vice President of Aux Home Appliances Group, Interprets Quality Innovation Concept
Today, in the face of the wave of quality revolution, Oaks once again blew the horn of quality. At the same time, in Turpan in the frontier, a quality polar test was also started in rhythm. In Maanshan, Hefei, the largest in Anhui Province Industrial Projects - Oaks Maanshan Smart Appliances Industrial Park has also become a new benchmark for intelligent manufacturing in Anhui Province with amazing speed and quality.
According to industry insiders, this seems to be a marketing event. In fact, the market is the mainstay, which drives consumers to jointly carry out a quality revolution. It is a system linked to the three systems of quality management, marketing channel management and after-sales service management. engineering.
'Consumers' demands for air-conditioning are relatively simple, look good, and have a good cooling and heating effect. In addition to the performance of the product itself, the most concern is after-sales service. For example: installation, maintenance, maintenance, etc., we also launched this event. I hope to dispel the concerns of consumers when purchasing air-conditioning products. 'The head of Aux Air Conditioning said that this event is the exclusive service launched by Oaks Air Conditioning to give back to users, and continuously improve the Oaks after-sales service in the user experience.
Today, this quality revolution is not too late. After all, the Golden Week promotion season in October is coming soon, and this quality word of mouth is more turbulent than any promotional advertisement.