On September 19, a recent global smartphone market data report released by market analyst firm Counterpoint showed that the global high-end smartphone market grew by 7% in the second quarter of 2018, mainly due to Chinese smartphones including OPPO. Manufacturers' excellent performance in high-end product shipments.
Overall, Apple, Samsung, OPPO, Huawei, Xiaomi and Jiaji accounted for 91% of the global high-end mobile phone market. Among them, Apple accounted for 43%, Samsung and OPPO with 24%, 10%.
In the market segment of the high-end market, which accounts for 45% of the high-end market, the OPPO ranks first with 22% market share, followed by Apple with 22% market share, followed by Samsung, Huawei, Xiaomi and Jiajia. In the $600 to $800 market, Apple and Samsung share a market share of 85%; in the market where the product price is greater than $800, Apple has an 88% market share. From the high-end smartphone market data in China, Apple ranks No. First, OPPO ranked second.
High-end smartphone market price range and OEM share (Source: Counterpoint)
According to the Counterpoint report, in the second quarter of 2018, the high-end smartphone market has already accounted for one-fifth of the global smartphone market share. Chinese smartphone makers have respectively upgraded their flagship products this year, and new products have more products. Innovation and features. Taking OPPO as an example, its newly launched Find X has won many unanimous praises from the industry and the market after its product launch, thanks to a number of innovative technologies such as curved panoramic screen, fully hidden 3D camera and SuperVOOC super flash.
In the face of the increasingly near 5G era, Counterpoint pointed out that Chinese smartphone manufacturers are expected to enter a higher price range. As a terminal manufacturer, OPPO recently successfully completed the connection of 5G signaling and data links based on commercial mobile phones, which means The development of 5G smartphones will be further accelerated. OPPO Assistant Vice President, China's marketing director Shen Yiren recently said that OPPO will be the first to launch 5G commercial mobile phone terminals.
On September 19, a recent global smartphone market data report released by market analyst firm Counterpoint showed that the global high-end smartphone market grew by 7% in the second quarter of 2018, mainly due to Chinese smartphones including OPPO. Manufacturers' excellent performance in high-end product shipments.
Overall, Apple, Samsung, OPPO, Huawei, Xiaomi and Jiaji accounted for 91% of the global high-end mobile phone market. Among them, Apple accounted for 43%, Samsung and OPPO with 24%, 10%.
In the market segment of the high-end market, which accounts for 45% of the high-end market, the OPPO ranks first with 22% market share, followed by Apple with 22% market share, followed by Samsung, Huawei, Xiaomi and Jiajia. In the $600 to $800 market, Apple and Samsung share a market share of 85%; in the market where the product price is greater than $800, Apple has an 88% market share. From the high-end smartphone market data in China, Apple ranks No. First, OPPO ranked second.
High-end smartphone market price range and OEM share (Source: Counterpoint)
According to the Counterpoint report, in the second quarter of 2018, the high-end smartphone market has already accounted for one-fifth of the global smartphone market share. Chinese smartphone makers have respectively upgraded their flagship products this year, and new products have more products. Innovation and features. Taking OPPO as an example, its newly launched Find X has won many unanimous praises from the industry and the market after its product launch, thanks to a number of innovative technologies such as curved panoramic screen, fully hidden 3D camera and SuperVOOC super flash.
In the face of the increasingly near 5G era, Counterpoint pointed out that Chinese smartphone manufacturers are expected to enter a higher price range. As a terminal manufacturer, OPPO recently successfully completed the connection of 5G signaling and data links based on commercial mobile phones, which means The development of 5G smartphones will be further accelerated. OPPO Assistant Vice President, China's marketing director Shen Yiren recently said that OPPO will be the first to launch 5G commercial mobile phone terminals.
