Gree Electric
First, the background of the times
On December 18, 1978, the Third Plenary Session of the Eleventh Central Committee of the Party was held in Beijing, which opened the prelude to China's reform and opening up. Reviewing and summarizing the 40 years of reform and opening up, China's home appliance industry as the focus of benefiting people's livelihood, in these four In the past ten years, it has achieved rapid development and achieved extremely fruitful results. Summarizing the development history and experience of the past 40 years, focusing on the home appliance industry, it is introduction, learning, imitation, persistence, innovation and transcendence. The spirit of 'independence, self-reliance, independent innovation'. Gree Electric Appliances was established under the great environment of reform and opening up, and continued to grow and develop under the guidance of the spirit of independent innovation.
Second, Gree's brand concept
Taking advantage of the spring breeze of reform and opening up, Zhuhai became a special economic zone in 1980. The Zhuhai Special Economic Zone added another fire in 1984. Deng Xiaoping went south to inspect and inscribed the inscription 'Zhuhai Special Economic Zone is good'. In the second year, the Zhuhai Municipal Government raised its own 100,000 yuan to establish Zhuhai Special Economic Zone Industrial Development Corporation. Prior to this, Zhuhai local enterprises were almost zero. Then, Guanxiong Plastic Co., Ltd. and Haili Air Conditioner Factory rose to the ground. In 1991, the two factories merged into 'Gree The air conditioner factory'. The Industrial Development Corporation was subsequently reorganized and renamed Gree Group.
From a small factory with an annual output value of less than 20 million to a diversified, international industrial group, Gree Electric has completed the growth and transformation of a leading manufacturing company for more than 20 years. In the process of shaping the brand image, Gree insisted on The brand idea of advancing with the times, constantly injecting new ideas into the brand for the market demand and social reality at different stages, the brand has always maintained a fresh vitality. Looking back, the brand's five brand concepts are updated and upgraded. :
1, Gree Electric, creating opportunities
At the beginning of the company's establishment, air-conditioning was still a shortage of goods, and imported products occupied a major market share. Domestically produced air conditioners mainly relied on assembly and production, and core components such as compressors were imported. At that time, the company's research and development focus was on design and assembly of functional products. Gree Electric, creating a good opportunity' was a slogan at the time.
2, good air conditioning, Gree made
In the 1990s, the home appliance market was still in the initial stage of barbaric growth. In response to the low quality and low price phenomenon of Chinese home appliances at that time, Gree decided to take the road of honesty and responsibility of 'quality development'. In 1995, Gree established the industry unique. The screening plant, 100% full inspection of all purchased parts of air conditioning. Through this 'stupid' method, the quality of Gree air-conditioning has made a qualitative leap, and gradually established a good reputation among consumers - 'good Air conditioning, Gree's.
3, Gree masters core technology
Gree has won the love of consumers with its excellent product quality. In 2000, Gree won a large project, and some of the products were not designed and produced by Gree at that time. Therefore, Gree executives went to Japanese companies to negotiate and purchase related technologies. But it failed, and even the key components were not sold to Gree. Gree finally understood that the core technology could not be bought with money, so he developed a strategy of independent innovation, invested huge manpower and material resources, and continuously carried out independent innovation. In the past two years, I have mastered the multi-connected core technology that has been overcome in Japan for several years, and developed the industry-leading ultra-low temperature digital multi-line group at that time, which made foreign counterparts look at each other.
In 2009, Gree developed a centrifugal chiller with a water temperature of 16~18°C, which was recognized by authoritative experts and reached the international leading level. It broke the technical blockade and monopoly of foreign countries for many years and filled the technical blank of domestic large compressors. Then a series of international leading technologies were continuously overcome by Gree. Up to now, a total of 24 'international leading' technologies have been released.
Based on strong scientific research strength and excellent product innovation, Gree has continuously introduced a variety of air conditioners. For example: 'Rose' air conditioner, Run series hang-up, Sleeping Dream-III and so on are deeply favored by the market. Also introduced magnetic suspension centrifugal unit, LHE series high efficiency Screw-type water-cooled chiller, Wing's love invisible home central air-conditioning, GMV unic all-in-one machine, GWV-to-all-all-one machine and other commercial air-conditioners.
Following the launch of the 'PV direct-drive inverter centrifuge' in 2013, Gree launched a new subversive air-conditioning product 'PV direct-drive inverter multi-connection' in 2014. In 2018, high-efficiency permanent magnet synchronous variable frequency centrifugal ice storage duplex The unit and permanent magnet synchronous variable frequency centrifugal chiller won the bid of Beijing New Airport and became the only air conditioner host supplier of this 'world's largest airport in the future'. In the same year, Gree signed the US Phoenix World Trade Center to win the world's largest photovoltaic system. Air-conditioning project; Signed the Wyndham hotel project in the United States, Buffalo (Wyndham) hotel project, equipped with the 'International Leading' three-cylinder two-stage inverter compressor Ultra Heat series ultra-low temperature heating multi-line group to provide efficient heating for this cold region At present, Gree photovoltaic air conditioner has formed three series of products: home-mounted air conditioner 'solar inverter air conditioner', central air conditioner 'photovoltaic direct drive inverter centrifuge' and home central air conditioner 'photovoltaic direct drive inverter multi-line', creating air conditioner 'Zero electricity fee' era.
4, Gree makes the sky bluer and greener
After mastering the core technology of air-conditioning and the right to speak in the industry, Gree began to strengthen social responsibility, further expand the quality connotation, and sublimate the responsibility of enterprises to the country, society and human beings, and put forward 'improving the national industrial image, protecting the global environment, and creating comfortable living. The space's grand vision. Among them, 1 Hertz frequency conversion technology, the world's first R290 environmentally friendly refrigerant air conditioning production line, 'magnetic suspension frequency centrifugal chiller', 'photovoltaic direct drive frequency centrifuge system' and other international leading project achievements, and none In the pollution heating project, Chairman Dong Mingzhu was invited to be the 'United Nations Urban Sustainable Development Publicity Ambassador', etc., 'Let the sky be bluer, the earth is greener' has left a deep impression on the hearts of consumers around the world.
5, let the world fall in love with China
In order to change the world's one-sided view on 'Made in China' and make a rudeness, and realize the transformation from 'Made in China' to 'Created in China', under the guidance of the grand plan of the country 'Made in China 2025', Gree puts forward 'Let the world fall in love China's development philosophy, with the path of independent innovation, strive to enter the field of high-end manufacturing and intelligent manufacturing.
In 2013, Gree launched the layout of intelligent equipment manufacturing. It has invested 10 billion yuan to set up an automation office, automation equipment manufacturing department, automation technology research institute, intelligent equipment company. At present, Gree has introduced special intelligent intelligent manufacturing products through training. The talents are over 1,000 people, among which NSJ series vehicle urea intelligent machine and industrial robot high-performance servo motor and driver project have been identified as “international leading” level by independent experts, self-developed self-owned brand robot, robot, AGV and some air-conditioning special equipment. It has been mass-produced and widely used. The products cover more than 10 fields such as CNC machine tools, industrial robots, servo robots, over 100 specifications, and cumulative output of more than 5,500 sets of automation equipment, with an accumulated output value of about 3 billion yuan. 2017, Gree The intelligent equipment business income was 2.126 billion yuan, with a growth rate of 1220.27%. It is expected that Gree's high-end equipment will achieve an annual output value of 10 billion in 2025.
Recently, the National Standards Committee, the Ministry of Industry and Information Technology issued the "Notice on Approving 38 Units of China Aerospace Electronics Technology Research Institute to Carry out the Standardization Work of National High-end Equipment Manufacturing Industry", Zhuhai Gree Intelligent Equipment Co., Ltd. was approved as the national high-end equipment manufacturing standardization One of the pilots.
From 'Gree Electric, creating good opportunities' to 'good air conditioning, Gree making' to 'Gree, mastering core technology' to 'Let the sky be bluer, the earth is greener' and then 'Let the world fall in love with China'.
Based on the new era, Gree Electric will continue to adhere to the development path of 'independent innovation', adhering to the 'artisan spirit', 'innovative spirit', 'challenging spirit', adhering to 'leading technology', 'excellent quality' for global users A good life, committed to 'let the world fall in love with China'!
Third, the development of Gree Electric
Gree always adheres to the development concept of 'independent innovation', adhering to the business objectives of '100-year enterprise', and is well-known at home and abroad with leading technology research and development, strict quality management, unique marketing mode and perfect after-sales service. Gree headquarters is located in picturesque scenery. South Coastal City - Zhuhai, with more than 80,000 employees, has 11 production bases in Zhuhai, Chongqing, Hefei, Zhengzhou, Wuhan, Shijiazhuang, Wuhu, Changsha, Hangzhou, Brazil, Pakistan, etc. and Changsha, Zhengzhou, Shijiazhuang, Wuhu, Tianjin and other five major renewable resource bases, under the jurisdiction of Lingda Compressor, Gree Electric, Kaibang Electric, Xinyuan Electronics, intelligent equipment, precision molds and other six subsidiaries, covering the production of upstream parts to the downstream The entire industry chain of waste product recycling.
At present, Gree has been approved to build the National Key Laboratory of Energy-Efficient Equipment and System Operation, and has two national-level technical research centers, including the National Energy Conservation and Environmental Protection Refrigeration Equipment Engineering Technology Research Center and the Nationally Recognized Enterprise Technology Center. National Industrial Design Center, 1 Robot Engineering Technology Research and Development Center, Refrigeration Technology Research Institute, Electromechanical Technology Research Institute, Home Appliance Technology Research Institute, Intelligent Equipment Technology Research Institute, New Energy Environmental Technology Research Institute, Health Technology Research Institute, Communication Technical Research Institute, Robotics Research Institute, CNC Machine Tool Research Institute, Internet of Things Research Institute, Motor System Technology Research Institute, Equipment Power Technology Research Institute and other 12 research institutes, 72 research institutes, 727 advanced laboratories, more than 10,000 scientific research institutes Personnel. Produced 20 major categories, 400 series, more than 12,700 specifications, exported to more than 160 countries and regions, with more than 400 million users.
Since 2005, Gree's home air conditioner production and sales have led the world for 13 consecutive years. In 2006, it won the title of 'World Famous Brand'.
On March 6, 2014, the second meeting of the 12th National People's Congress was held in the Great Hall of the People. The General Secretary of the CPC Central Committee, President of the Central Military Commission Xi Jinping met with representatives of the Guangdong Provincial People's Congress and Director of Dong Mingzhu Long and cordial conversation.
In 2017, Gree Electric achieved a total operating income of 150.02 billion yuan, a net profit of 22.402 billion yuan, and a tax payment of 14.939 billion yuan. It has been ranked first in the household appliance industry in China for 16 consecutive years, and the accumulated tax payment reached 96.353 billion yuan. In 2018, Gree Electric ranked ' Forbes Global Listed Companies 2000's list 294th.
Fourth, Gree's independent innovation
Innovation in Gree is an eternal topic, which is also in line with the country's promotion of 'mass innovation' and 'innovation is the first power'. It is precisely because Gree has strong innovation ability to drive its rapid development, in this new And in the beautiful era, it is emerging.
On December 21, 2009, Hu Jintao (who was then General Secretary of the CPC Central Committee, President of the State, Chairman of the Central Military Commission) inspected Gree Electric Appliances for the second time in 15 years, and fully affirmed the achievements of Gree Electric Appliances in insisting on independent innovation. Hu Jintao said : 'Your practice proves that a company can only be invincible in the market competition if it has strong independent innovation ability. I hope that our comrades in Gree will gather more talents and continuously improve research and development. Level, contributing to our 'Made in China' and 'Creating China'.
Gree-style innovation is the innovation driven by responsibility, honesty and dedication. A company without innovation is a company without soul. Gree Electric Appliances, which adheres to the 'industrial spirit', always remembers its own social responsibility - abandoning commercial speculation, through constant Mastering core technologies, creating green and high-tech products, enhancing the global influence of China's industry, creating a better living environment for human beings, changing the way consumers live, and making consumers' lives better and more comfortable. Because of its responsibility to the country, society and individuals, Gree Electric advocates and practices integrity and dedication. Integrity production, integrity management, dedication to social development through continuous independent innovation. At the same time, using 'people-oriented' to treat each A company employee, so that they can grow up. In this process, every Gree person is also loyal to his position, and progress and development together with the enterprise. Create with innovative spirit, create with dedication, innovation never ends! Gree The innovations are mainly reflected in the following four aspects:
1, marketing innovation
In 1992, Dong Mingzhu, then the business manager of Gree Electric East China, took the lead in breaking the 'contracting system' and determined the principle of 'pay before delivery'. In 1994, through a series of reforms such as strengthening system construction and optimizing personnel training system, it changed. The fate of the original company is in the situation of sales personnel. In 1995, Gree's sales performance increased by 7 times, and Gree air-conditioning production and sales ranked first in the country.
In 1996, Gree announced that it would give back to the merchants at 2% of the delivery amount. Many merchants have become loyal fans of Gree. This year, Gree Electric successfully listed, and the sales exceeded the 'Air Conditioning King' Chunlan.
In 1997, a unified sales company was established, and the provincial distributors jointly invested in the formation. In March 2004, Gome unilaterally cut prices, Gree announced the withdrawal of Gome, self-built channels to protect the interests of dealers. March 2012, Gree Representing 'China Creation' in the New York Times Square.
Innovative marketing initiatives ensure Gree's sales performance and promote Gree to the international stage.
2, management innovation
In July 1995, Gree Electric set up a unique 'screening plant' in the air-conditioning industry to conduct a full inspection of the incoming parts. 1998 is Gree's 'cost year'. Gree Electric aims to 'improve quality and reduce costs' , further strengthen management in quality control and cost management.
In September 2006, Gree Air Conditioning was awarded the title of “World Famous Brand” by the State Administration of Quality Supervision, Inspection and Quarantine.
In 2012, Gree Electric fully implemented the 'automated production' strategy, implemented the product 'zero defect', and implemented the quality management policy of “replace quality after service, the best service is no need for after-sales service”.
In September 2014, Gree Electric took the lead in launching the home central air conditioner '6 years free package repair'; previously, Gree Electric has been the first in the industry to introduce the home air conditioner '6 years free package repair' and inverter air conditioner 'two years free replacement'.
On January 9, 2015, Gree Electric's “Building Independent Innovation Engineering System Based on Core Technology” project won the National Science and Technology Progress Award. Gree won the National Science and Technology Award for the third time with its innovative strength, and became the most national award. Air-conditioning enterprise. The essence of the innovative engineering system is to cultivate a self-transcending innovation culture, build a highly integrated R&D system, develop and possess original core technologies, and build a comprehensive product line with core technologies.
3, talent innovation
Since 1995, Gree Electric has established a scientific and technological progress award system to improve the enthusiasm of scientific and technological personnel to innovate. It has invested tens of millions of yuan each year to reward scientific and technological achievements, with a single bonus of more than 1 million yuan.
Gree Electric has developed strategic cooperation with famous universities at home and abroad, and cooperated with famous universities at home and abroad such as Tsinghua University and Maryland University to open a 'master's degree in mechanical engineering. Skilled talents have become the driving force for the rapid growth of Gree Electric's performance. Strong engine. The company regularly holds the 'Gree Electric Labor Skills Classic' every year. All new employees must go through the 'company, department, department' three-level training before they can be officially employed.
In July 2018, the unveiling ceremony of Gree Electric Motors and Control Academician Workstation and Building Energy Academician Workstation was held at Gree Electric Appliances Headquarters. The academician workstation established this time is a high-level scientific and technological innovation platform jointly developed by academicians and enterprises for core scientific and technological research. To meet the needs of technological innovation of enterprises, explore new mechanisms for exchanges and cooperation between government, enterprises, institutions of higher learning, and research institutes, and accelerate the establishment of a technological innovation system that combines 'enterprise as the mainstay, market-oriented, and combines production, education and research' to promote technology. The industrialization of results, the cultivation of innovative talents, and the enhancement of independent innovation capabilities provide strong support.
4, technological innovation
In the research and development, Gree has developed a research and development investment mechanism of 'no capping, on-demand investment'. R&D project investment funds are not restricted, and how much is needed. According to statistics, Gree's annual investment in R&D exceeds 3% of sales revenue. .
For many years, Gree Electric has continuously innovated and breakthroughd, and developed ultra-low temperature digital multi-line group, high efficiency centrifugal chiller, G-Matrik low frequency control technology, ultra high efficiency fixed speed compressor, 1 Hz frequency conversion control technology, R290 environmentally friendly refrigerant air conditioner, Functional floor heating central air conditioning, non-rare earth magnetoresistive inverter compressor, permanent magnet synchronous frequency conversion centrifugal chiller, two-stage inverter compressor, photovoltaic direct drive frequency conversion centrifuge system, magnetic suspension frequency conversion centrifugal refrigeration compressor and chiller, efficient Permanent magnet synchronous frequency conversion centrifugal ice storage double working condition unit, refrigeration technology under ambient temperature -40 °C working condition, three-cylinder two-stage variable displacement compressor technology, distributed air supply technology applied to heat pump air conditioner, multi-connection CAN+ communication technology, efficient home multi-connection based on large and small volume switching compressor technology, NSJ series vehicle urea intelligent machine, multi-line system based on G-PLC no communication cable, key technology of air conditioning optical storage DC, all working conditions Adapted to the key technology of high-efficiency screw compressors, high-efficiency direct-cooling air conditioning units for metro stations, high-performance servo motors and drives for industrial robots. The project 'International Leading' technology, applied for a total of 38,925 patents and obtained 22,975 authorized patents.
Fifth, the future development of Gree Electric
After 28 years of development, Gree Electric has gradually transformed into a diversified global industrial group. From the industrial planning of Gree Electric in 2018, Gree Electric Appliances is making great strides in the fields of high-end equipment, lifestyle products and communication equipment. Inject new kinetic energy into the development of China and even China's manufacturing industry. In the future, Gree Electric will continue to exert strength in these four sections, expand the industry, continue to contribute to the transformation of China's manufacturing to China, and inject more vitality into China's reform and opening up.
On March 6, 2014, the second meeting of the 12th National People's Congress was held in the Great Hall of the People. The picture shows the General Secretary of the CPC Central Committee, President of the Central Military Commission Xi Jinping met with representatives of the National People's Congress of Guangdong Province and Dong Chairman of the Pearl, cordial conversation.
On January 9, 2015, Gree Electric's “Building Independent Innovation Engineering System Based on Core Technology” project won the National Science and Technology Progress Award. Gree won the National Science and Technology Award for the third time with its innovative strength, and became the most national award. Air conditioning business.
In 2012, Gree's R&D and application of key technologies for inverter air conditioners won the National Science and Technology Progress Award and became the only professional air-conditioning enterprise in the refrigeration industry.
Conclusion
In the past 40 years of reform and opening up, the living standards of our people have been continuously improved, and all walks of life have achieved great development. The times have created heroes. Gree Electric Appliances has been riding the waves in the wave of reform and opening up, and has made great progress. As a member of the home appliance industry, it has been more than 20 years. It has achieved fruitful results and contributed its own strength to the country's industrial development. In the future, Gree Electric Appliances will continue to adhere to the development path of 'independent innovation', adhering to the 'artisan spirit', 'innovative spirit', 'challenge spirit', and persistence With 'leading technology' and 'excellent quality' to create a better life for the global users, let the world fall in love with China.