Recently, a red square box 'robot' with an emoticon appeared in the venue of the Tianjin Summer Davos Forum. Sometimes smiling, sometimes playful, and the magical expression makes people can't help but look forward to it. I saw two sprouts. 'Big eyes', take out the drink on the left, and recycle the empty bottle on the right.
According to reports, this is the first concept equipment compatible with beverage sales and packaging recycling developed by Coca-Cola China – 'Left and Right Future'. With 'Happy at the left, ideal at the right' as the design concept, Coca-Cola China through the innovation of circular economy ideas, Exploring integrated solutions for beverage smart retailing and packaging environmental recycling has taken a milestone in the beverage industry.
'As a full-fledged beverage company that grows with conscience, Coca-Cola always believes that packaging is a resource and should not be a burden on the environment. 'Coke's Vice President of Greater China and South Korea, Zhang Jianbiao said, ''Left and Right' is the global sustainability of Coca-Cola Packaging Vision is innovating in China. We care about our planet. In the past, present, and future, we all want to make full use of the laws and efficiencies of business to contribute to the sustainable development of China's environment.
Happiness is on the left, ideal is on the right, innovation is giving a new future.
The 'left and right future' concept machine inherits the classic and fashionable DNA of Coca-Cola, and the design is very user-friendly. The two 'big eyes' are the entrance and exit of beverage sales and packaging recycling. The machine can accommodate dozens of Coca-Cola full-category drinks, satisfying The individual needs of consumers.
The recycling module is expandable and compatible with PET, metal and other materials to easily classify the packaging materials. The application of IoT technology and intelligent big data analysis can provide the best logistics distribution and operation for the operation and distribution department. Customer service support.
In addition, the whole body of the machine is also covered with LED pixels controlled by artificial intelligence, which can change various expressions such as 'smile', 'selling Meng' and 'funny', and enhance the human-machine through new technologies such as face recognition and sound interaction. Interactive experience, making purchases and recycling more efficient, smart, and fun.
Looking forward to the future of beverage solutions, Dr. Huang Xiaoyan, R&D Vice President of Coca-Cola Asia Pacific, said: 'We look forward to empowering supply chain systems throughout the country, enabling terminal equipment to balance beverage sales and packaging recycling, and improve forward logistics and reverse logistics. Economical; at the same time, it can help consumers to raise recycling awareness, develop recycling habits, and realize recycling of packaging.
Through the digital platform, 'left and right future' will be given more possibilities for interaction, and realize the seamless connection of sales, recycling, points, credit, reward redemption, social and other functions, and become a real part of the community. In the future, use 'left and right In the future, consumers who have bought a drink but have not returned the bottle may receive such a reminder that 'you owe me a bottle, don't forget to return.' Consumers can also send e-vouchers to friends in other cities, extract drinks, share Happy; the accumulated points can be exchanged for drinks, and can be exchanged for recycled and environmentally friendly products such as backpacks, clothing, umbrellas, etc.
Work with you and me to create a world without waste
Packaging is not the pressure of the environment, but the production resources, can enter the value chain of the circular economy, and continue to serve humans. Taking PET (polyethylene terephthalate) as an example, as the most used beverage packaging material, PET Stable, easy to use, easy to recycle, with high regeneration value.
In this regard, Dr. Guo Peiyuan, founder and general manager of SynTao said: 'The world without waste is achievable, but more companies and institutions need to participate in this important business. Coca-Cola's 'left and right future' It is an amazing attempt to make the packaging into the value chain of the circular economy and make the best use of it.
In conjunction with the 'left and right future', there is also the 'No Bottles' exhibition. Together with ImpactHub Shanghai, IKEA and other partners, Coca-Cola shows the life of the PET bottle in a fun way, starting from the 'use scene' and regenerating The display of the product vividly presents the vast space for recycling and recycling of packaging. The 'No Bottles' exhibition plan has entered more cities, allowing more people to understand and rethink the role of packaging in life and resource attributes.