On September 20th, OPPO teamed up with the New World to launch a night's story collection event. Users will participate in the '10 million late-night companionship action' if they publish a photo of 'Night' in the New World public. On the line, it was widely supported by netizens. They sent photos of 'night' to tell their stories, and 'going to heart'. There are countless comments. The event is only one hour on the line, and the number of interactions can easily exceed 200,000!
As long as the user launches the night story collection on the official WeChat public account, they only need to find the new world public number when they can't sleep in the middle of the night, reply to the word 'night' in the background, and send a night photo of your city. , you can share your story. You will also receive exclusive posters from night photos and stories shared by strangers.
Activity screenshot
Night is the best time for a person to heal alone. Whether it is happiness and sadness, pain and happiness, as long as you don't want to be discovered, you will hide in the corner alone. We left the parents' arms and came to a strange place, here The city has suffered from loss and sorrow, but has also enjoyed its warmth. Everyone’s story has a collection of wonderful or sad memories. It is often the most attractive and true, and most likely to be troubled. People bring some changes.
Activity screenshot
OPPO and the new world to hold such activities in the middle of the night is really intimate, OPPO cleverly captures the user's subtle emotions, allowing the product to deeply integrate with the user's emotions, bringing emotional susceptibility to the user, thus giving emotional dependence outside the performance of the product. Take the night scene with OPPO R17, write your own mood, exchange with strangers, be unfamiliar with each other but be able to tell the warmth and sorrow of your heart. This may be the best way to release stress.
OPPO R17
OPPO and the New World jointly launched the '10 million late-night companion plan' campaign, which lasts for one month. Users only need to send their own photos and stories of the 'night', and they will receive a night photo shared by strangers and The story. OPPO will select 50 participants and send out 50 OPPO R17 mobile phones. Although the odds of winning are small, it is the so-called heavy participation, participating in the mood of entertainment and interaction, sharing their own in the long night. The story also shows that OPPO uses a new way to communicate with users and build emotional resonance. If you can't sleep and have a story, you can use OPPO R17 to record the night of your city, share it with strangers, believe it must be Will be resonated by many netizens, no longer feel lonely in the middle of the night, and the portal to participate in the event, just above the QR code of the poster screenshot.
