September 21, AEG China's first brand experience store-Shanghai Changning Tianshan store grand opening. As a German high-end home appliance brand spanning over more than 130 years, AEG has long been renowned in Germany, Austria and other countries, and has become synonymous with the quality of life in Europe, and with AEG China's first brand experience store settled in Shanghai, Chinese consumers can also experience the charm of this German classic firsthand,
Feel the authentic European way of life.
High quality experience in German AEG China's first brand experience store changning Tianshan Store has 300 square meters of open space, is divided into living room, open kitchen and other experience areas. In-store lighting, materials, and color use have been systematic and standardized design, and continue to convey to consumers a unified brand image and its advocated high-quality urban life concept.
At the same time, the immersive shopping experience of the scene, but also enables consumers to feel the life of AEG home appliances for the enjoyment of living. At the unveiling ceremony, AEG concentrated on showcasing its star products, to enjoy the delicious, beauty and other life experience for Chinese consumers to open the journey through a century of high-end quality of life.
The AEG Skyline series of vacuum low-temperature cooking steam ovens, pure series of electromagnetic stoves, with unique comfort lifting technology of the dishwasher, 8000 series washing machines and 8000 series dryers as star products were introduced to the field guests and consumers. The AEG Steam oven with a professional vacuum drawer allows you to cook your ingredients precisely at relatively low temperatures, maximizing the nutrients and moisture in the ingredients, allowing them to have a wonderfully physical and chemical response in a vacuum environment.
The AEG Dishwasher has a comfortable lifting technology that makes it easy for you to elevate the lower basket to the comfort of your body, even in the face of a lot of dishes, without having to bend over and take it. The clothing and care products have always been the product of AEG's blockbuster products. The 8000 series of washing machines, dryers, washing and drying machine and other products have also been shown.
In the simple atmosphere of the experience shop, consumers can spend a period of time slowly experience the various AEG products, the time ' wasted ' on these beautiful things. AEG Washing machine products of soft water technology to solve the shortcomings of hard water washing, the perfect inhibition of the production of scale and achieve efficient cleaning and color protection effect; The detergent pre-mixing technology realizes the full dissolution of the detergent, and greatly improves the cleaning uniformity and cleaning effect. Professional Care system wool drying, Can precisely control the drum movement and temperature suitable for fine wool fabric, to ensure that the wool fabric in the drum wall of the movement drying, so as to avoid friction caused by wear and mechanical movement caused by deformation shrinkage; professional care system outdoor clothes drying, not only to dry clothes, It can even repair the waterproof and breathable nature of professional technical outdoor clothing.
AEG ultimately advocates for a better life, the relentless pursuit of high-quality life, and consumers can fully in AEG China's first brand experience shop to create their own high-quality lifestyle.
Century brand Heritage Classic AEG was born in 1883, after more than 130 years of baptism, witnessed the changes in the household electrical appliance industry trends, and the ' function and form a perfect combination ' inside and outside the design philosophy led the development of high-end home appliances in Europe.
For more than more than 130 years, AEG has been striving to create high-end lifestyles and quality of life for consumers through its brand of continuous innovation and excellence, and has always believed that this wonderful life should be enjoyed by more people. In recent years, with the consumption upgrade and industrial structure adjustment, China's high-end home appliances market ushered in an unprecedented development of the tuyere, in this context, AEG will also look to the Chinese market.
It can be said that the birth of China's first brand experience shop, it is by virtue of its exquisite craftsmanship and excellent quality, for China's high-end families to bring international quality home appliance solutions, but also for Chinese consumers to bring upgraded shopping experience and high-quality life model. For the development of AEG in China, the sales general manager of AEG Joint Ventures said: ' AEG has always been committed to upgrading the core functions of products, and constantly improve the entire consumer experience, from the consumer understanding of the product, purchase, use, to the after-sales service to provide consumers with intimate services.
In the next five years, AEG hopes to occupy a certain market share in the market for refrigerators, washing machines and embedded appliances! '
In the future, AEG will be in 2019, in Hangzhou, Nanjing, Suzhou and other east China developed cities have set up product and brand experience Center, and 4 major cities as the core radiation nationwide, the commitment to continue to lead Chinese families enjoy high-quality urban life.
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