Bosch Appliances held | '2018 Bosch Home Appliances Designer Forum' |

On September 21st, Bosch Home Appliances teamed up with Beijing International Design Week to create the '2018 Bosch Home Appliance Designers Forum' held at the Park Hyatt Hotel in Beijing. The forum attracted more than 200 designers and spectators from around the country to attend the forum. Mr. Shi Dayu, the famous American Chinese product designer, Mr. Huang Jiancheng, the space integration designer, and Mr. Sa Hong, Vice President of Global Industrial Design Department of Bosch Home Appliances, delivered a wonderful speech. At the same time, around the design development trend, the kitchen Space design and other topics have been discussed at the round table, discussing the frontier topics of the industry, sharing new design concepts, and bringing inspiration to people inside and outside the industry.

'Pure dialogue extreme' 2018 Bosch appliance designer forum site

A number of designers participated in the Bosch Home Appliances Designer Forum event

Ms. Zhang Yuan, Senior Director of Bosch Brand Management Department of Bosi Household Appliances (China) Co., Ltd. mentioned in her opening speech: ' 'Pure' and 'Extreme' are the design pursuit of Bosch Home Appliances, with outstanding innovation, outstanding performance, quality Excellent products, we are committed to bringing healthy and relaxed home life experience to consumers. 'Mr. Wang Yidong, deputy director of Beijing International Design Week Organizing Committee Office, said at the scene: 'Bosch Appliances provided mutual communication to the industry, depth The platform for discussion, I believe that this forum will give the designers who are present more inspiration, and present more 'pure' designs for the public on the road of pursuing 'extreme'.'

Speech by Ms. Zhang Yuan, Senior Director of Bosch Brand Management Department, Bosi Household Appliances (China) Co., Ltd.

Speech by Mr. Wang Yidong, Deputy Director of Beijing International Design Week Organizing Committee Office

Design Master's wonderful speech, talk about design trends

With the development of the economy and the improvement of living standards, the public's demand for design is also changing. Designers are also thinking about how to satisfy the public's aesthetic while showing their personal style. Mr. Shi Dayu takes "Screen Tea", "chair For example, Gentleman, who won the design award, emphasizes the importance of the function of the artifact: 'Any design is born out of function, so the beauty of design comes from function. The good things that are accomplished by function, far It is far stronger than the function of the object itself. 'This is in line with Bosch's pursuit of design's 'extraordinary beauty, skillfulness inside' coincidence. Mr. Huang Jiancheng from the 'interior space and cultural space cross-border integration' From the perspective of explaining its views on the development trend of interior design, he puts forward: 'After human beings enter modern society, various needs have changed a lot from the past, and various spaces will form a fusion to make people feel better in space. More comfortable and more open. '

Famous American Chinese product designer Mr. Shi Dayu delivered a keynote speech

Famous space integration designer Mr. Huang Jiancheng delivered a keynote speech

Mr. Sa Hong, Vice President of Global Industrial Design Department of Bosch Home Appliances, gave a comprehensive explanation of the product design of Bosch Home Appliances by taking the kitchen space as an example. He mentioned that the Bosch brand has a history of more than 130 years. Since entering the field of home appliances in 1933, We attach great importance to the design of our products, strive to be precise in every detail of the products, pursue perfection, and bring perceptible quality to consumers. Talking about the future development trend of the industry, Mr. Sahong said that the living space of consumers is changing. In the past, the kitchen was a cooking-only, relatively closed space; today, the kitchen has been integrated with other living spaces to become the social center of the family. The concept of consumers is also changing, and many consumers think that they have a good kitchen at home. Even more important than owning a car. These changes have brought greater challenges and opportunities to the home appliance industry. He is very confident about the future development of Bosch Home Appliances, saying: 'The future belongs to those who believe in the beauty of dreams.' The design master's brilliant keynote speech once pushed the forum activities to a climax.

Mr. Sahong, Vice President of Global Industrial Design, Bosch Home Appliances, delivered a keynote speech

Cross-border peak dialogue, depicting a beautiful life with design

In the roundtable discussion session, well-known curator Ms. Yan Yan, Luo Ke co-founder Mr. Zhou Zhipeng, ELSEWHERE founder and CEO Mr. Fan Yang and Bosch Home Appliances Industry Design Department Director Yao Xingen discussed the inheritance of design, nowadays hot topic sharing space Waiting for the meaning of modern people and how to integrate emotion into design and other topics, launched a wonderful point of view collision.

Ms. Yan Wei, Mr. Zhou Zhipeng, Mr. Fan Yang, Mr. Yao Xingen participated in the round table discussion

Nowadays, the spatial boundaries of the home environment have been broken. For the kitchen design, a topic of general concern in the industry, several designers who participated in the roundtable discussion have their own opinions, and have drawn out the modern kitchens in their hearts. The intelligent function of the kitchen and the connection of emotions The role is the focus of several designers. Mr. Yao Xingen mentioned that the current Chinese consumers pay attention to both quality and 'face value', and also have emotional appeals. He said: 'Providing food is the basic element of the kitchen. In addition, The kitchen should have beauty, the kitchen appliances, the cabinets should be beautiful, and the process of use should be better. The kitchen should be a place for family communication and interaction. In addition to enjoying the food, the family can share everything about 'good life' in this space.

In fact, Bosch Home Appliances has been actively promoting the design of simple embedded kitchen appliances for a long time, creating a comfortable and convenient modern kitchen space for more families. The simple integrated embedded design allows the kitchen appliances such as ovens and steamers to be perfectly integrated into the kitchen environment. Reasonable space planning and professional installation solve consumers' concerns about space occupation. Bosch Home Appliances adds more new features to the kitchen by providing complete kitchen appliances solutions from preparation, cooking to cleaning, giving the design of home space. The future Bosch Home Appliances will continue to adhere to the 'pure' and 'extreme' design pursuits, leading the new style of modern home life.