Health products | 'Tokeng Baodian' : Retail pharmacies TOP20 are here | Threshold rose to 150 million

On September 25th, every day, in addition to purchasing food, more and more people are willing to buy health care products to talk to family or friends. In recent years, with the rapid development of the Internet, online shopping, Haitao has become a consumer. The main battlefield, but the quality of Haitao's health care products is not uncommon, it is very troublesome. According to the intranet competition of China's urban retail pharmacies, the sales of the best-selling TOP20 health care products in 2017 exceeded 100 million yuan. The top brands sell more than 800 million yuan, come and see which popular health products will be your heart.

Table 1: 2017 China City Retail Pharmacy Terminal Health Product Brand TOP20 (Unit: 10,000 yuan)

According to the data from the rice network, the overall size of health products in China's urban retail pharmacies rose to 19.7 billion yuan in 2017, with a growth rate of 6.24%. The TOP20 brand threshold rose from 150.55 million yuan in 2015 to 154.73 million yuan in 2017.

Figure 1: Sub-categories of the TOP20 brand of health care products in 2017

Among the TOP20 brands, pure vitamin supplements (single), laxative, increased bone density, and the most immune-enhancing brands. From the applicant's point of view, Tomson has 7 products on the list, Guangzhou Yujian Bioengineering Co., Ltd. There are also 3 products on the list. It can be seen that the leading role of Tomson and its subsidiaries in China's urban retail pharmacy terminal is very obvious.

The Tomson Times Annual Report shows that in 2017, the company continued to implement a new brand promotion strategy that has been implemented since 2016, concentrating and mobilizing market superior resources, and consolidating the large single product model. The domestic e-commerce segment increased its online channel-specific products for the first time. Significant results. On January 31, 2018, Tomson Bianjian announced that it would acquire a 100% stake in Life-Space Group Pty Ltd for no more than A$69 million, which will complement the layout of the probiotic product line and enrich the existing product line of the listed company.

Figure 2: Sales of Tomson Bing Protein Powder in 2015-2017 (Unit: 10,000 yuan)

Protein powder is a product that enhances immunity in specific health-care foods. In 2017, sales in China's urban retail pharmacy terminal health care products market was 967.12 million yuan. enterprise For Tomson, the market share is 83.71%, and the subsidiary Guangzhou Jianjian Bioengineering Co., Ltd. also has a market share of more than 10%.

Figure 3: Sales of Tomson Bian N colostrum plus calcium chewable tablets in 2015-2017 (Unit: 10,000 yuan)

Tomson Bianjian R bovine colostrum plus calcium chewable tablets is a product that enhances immunity in specific health-care foods. It supplements calcium and enhances immunity. It is suitable for people over 4 years old with low immunity. In the last three years, the product is in China. City retail pharmacy Sales in the terminal health care products market grew rapidly, rising to around 190 million yuan in 2017.

Figure 4: Zhejiang, 2015-2017 medicine Sales of Xinchang Pharmaceutical Laiyi brand lutein chewable tablets (Unit: 10,000 yuan)

Laiyi brand lutein chewable tablets are products that relieve visual fatigue in specific health-care foods. It is the only product in China's urban retail pharmacy terminal health care products to ease the visual fatigue market. The product is the protection of Zhejiang Pharmaceutical. Eye products, approved for listing in 2013.

Figure 5: Sales of Heshengyuan Probiotics (Children) in 2015-2017 (Unit: 10,000 yuan)

Synbiotics Probiotics (Children's Type) A product that enhances immunity in specific health-care foods. This product is specially formulated for infants to supplement probiotics. Healthy food In the last two years, the product is in the retail pharmacy terminal in China's cities. Health care products Sales in the market grew rapidly, rising to 470 million yuan in 2017, and the ranking also rose from TOP10 in 2016 to TOP6 in 2017.

Three sub-categories of negative growth, 'health products to lose weight' has been mad

Table 2: Sub-category growth of over 100 million sales in 2017

According to the data from the intranet, in 2017, the sales of 17 sub-categories in the retail pharmacy terminal health care products market in China exceeded 100 million yuan, of which more than one billion have enhanced immunity, minerals & vitamin supplements, and pure vitamin supplements. Agent (single), increased bone density, laxative, pure vitamin supplement (combined), auxiliary hypolipidemic, there are two sub-categories with a growth rate of more than 10%.

Among the sub-categories with sales exceeding 100 million yuan, the weight loss category has declined rapidly, with a growth rate of -28.85%. The second is to relieve physical fatigue, with a growth rate of -17.94%. It can be seen that the topic of 'not losing weight is sad' is hot, people More keen on sports and healthy eating methods.

Source: Minenet Database Smart Edition

Data Description: In the BI Smart Edition of the “China City Retail Pharmacy Chemicals and Chinese Medicines Terminal Competition Pattern”, the statistical range of the “city” refers to: 298 cities and above, that is, all prefectures and above in China. The city's physical pharmacy (excluding county and village entity pharmacies); the above sales are calculated based on the average retail price of the product at the terminal.