Recently, PChouse issued questionnaires for consumers of kitchen appliances and released the “Investigation Report on Consumers of Kitchen Appliances”. The report shows that consumers are interested in high-end kitchen appliances, and more than 70% of consumers have purchased kitchens. The intention of electricity, the complete set has gradually become a new trend in the development of the kitchen power industry.
According to the survey data, 74% of consumers are more willing to buy a set of kitchen appliances. This is not an unexpected result. From the recent cases of several sets of kitchen appliances in the industry, the case can be seen. On July 12, I lived in Nanning, Guangxi. Mr. Liang ordered GE Appliances high-end kitchen appliances worth 870,000 yuan. Immediately, Mr. Liu of Fuzhou purchased Casa Di high-end kitchen appliances, with orders exceeding 500,000 yuan.
According to industry analysts, the choice of mid-to-high-end kitchen appliances by more and more consumers is not a coincidence, but rather the subversion of the traditional multi-brand patchwork of traditional kitchen decoration. The multi-brand patchwork of traditional kitchens, The space utilization rate is low, and the overall decoration style is difficult to unify. It is difficult for consumers to avoid spending a lot of time and energy in the process of purchasing kitchen appliances one by one.
The multi-category kitchen appliances can be used to solve the pain points of such users. For example, Haier's Yunchao high-end kitchen appliances include hoods, gas stoves, disinfection cabinets and other products. Style atmosphere, set items can also be interconnected, when the user clicks on the hood wisdom big screen to choose healthy recipes, the oven can automatically set the cooking demand; the disinfection cabinet will automatically open the warm disk function before cooking ends. Come to the smart cooking experience of the whole process.
With the comprehensive strength of the comprehensive product and the consistent style, Haier's complete set of kitchen appliances also shines in the front-loading market. Since April this year, Haier has reached a strategic cooperation with Longshi Apartment, a long-rental apartment brand of Landsea Group. Covering six major cities in Nanjing, Shanghai, Guangzhou, Chengdu, Wuxi and Shenzhen. It has once again proved the strong market potential of complete sets of kitchen appliances, and also put forward higher requirements for the comprehensive strength of kitchen appliances.
China's authoritative home appliance network information portal website home appliance circle has pointed out that the front-loading market is about brand power, and the second is about service. In addition to the competitive strength of the set of kitchen appliances, it is necessary to have a strong comprehensive strength. Obviously, compared to vertical The kitchen appliance brand, the integrated kitchen appliance brand has the advantages of complete kitchen appliance design experience, complete kitchen appliances, and differentiated kitchen appliances.
As one of the integrated kitchen appliances brands, Haier has integrated GE Appliances, Fisher & Paykel and other five major kitchen appliances brands, research and development cover range hoods, gas stoves, disinfection cabinets, steamers, ovens, microwave ovens, coffee machines, dishwashing Machine, refrigerator, kitchen net treasure, wine cabinet 11 large categories of kitchen appliances, can provide consumers with one-stop shopping, one-stop design, one-stop service, at the same time, Haier also provides 10 years of repair services, etc., to make consumption From pre-sales to after-sales worry-free.
It is precisely because of this, Haier is also the preferred brand for consumers to purchase complete sets of kitchen appliances. The Haier, under the guidance of the 'personal unity one' mode, is now in the field of complete sets of kitchen appliances. Stabilized the heel.