On September 14th, the National Copyright Administration interviewed 15 short video platform companies such as Vibrato, Fast Hand, etc., and asked related companies to further enhance their awareness of copyright protection and strengthen the construction of copyright system.
With the rapid development of short video, the phenomenon of short video infringement has become increasingly severe. During the period from July 1st to July 31st, the user has reported 1,269 copyright-related audios and 5043 videos through user reports and self-checking. , resetting 9854 user data, permanently imposing 1743 infringing users and banned 1 infringing users (6 months). Quickly, after the operation of 'Jianwang 2018' started in July this year, 14270 infringing short videos were cleared. Blocked 112 users.
'Now adapted short video has formed a black industry chain, almost all short video platforms are the space for these pirated small videos to survive.' A software industry expert said in an interview with the China Business News.
The reporter found that in the process of developing a short video and large size, the pirated original video is the core, and a series of doorsteps for generating wealth are derived. Players are happy with the expectation of realizing the flow, and the merchants in each link draw benefits from it.
Watermarking software 3.88 yuan
For Xiaosu (a pseudonym) who calls himself a 'porter', this kind of handling routine has long been familiar. He started playing fast, he usually went to find some original videos of users who are not very hot, download, and then lose weight. (Change the repetition rate of the video), then upload it to become your own original work. He still remembers his first work, which became popular in two days, the number of views reached more than 500,000 times, and the number of comments was more than 1,000. It rose nearly 4,000 in the week. However, he also admitted that he had to pay to buy data at the beginning.
Xiaosu said that he started to turn to vibrate in May. Before the fast hand, there was at least 100,000 broadcasts in one hour, and now only 12,000 to 13,000. He said that the quick review is relatively strict, and the important one has been changed, but only one The video can be reviewed quickly by hand, and the overtone can be reviewed. Sometimes the platform will give recommendations.
Handling and weight reduction require specific software. When a reporter searches for the keyword 'shaking hands' on an e-commerce platform, there are many related sales items, such as selling and moving software and modifying MD5 software. Like the data, sell the vibrato account tutorial, etc.
The reporter randomly purchased a watermarking software with a price of 3.88 yuan. According to the steps suggested by the store, in less than 10 minutes, a 13-second funny video was downloaded from the fast hand and downloaded successfully on the vibrating account. Then, in the same way, a part of the vibrating popular video was 'changed' into its own original video of vibrato.
The store introduced that it is very common to carry video now. When the reporter consulted the copyright issue of the video as a customer, the store said that as long as the video is processed well, it will not be detected. Now the platform is not strict.
However, in the Baidu Post Bar 'Beeping Sound', there will be netizens who write down help posts from time to time. The pictures in the post show that the official notification of the vibrato has been identified as having more handling contents, prompting the user to reduce the handling behavior, otherwise it will reduce the The recommendation of the work. In the chattering QQ exchange group where the reporter is located, many netizens who carry the video have indicated that they have experienced the title.
Several people familiar with the matter said that they are not doing well now. They need to carry out advanced processing of the video and make 'pseudo-original' works to escape the detection of the platform. They are not willing to disclose how to operate.
Huang Rong, a lawyer who is good at handling intellectual property disputes, told this reporter that the key to judging whether the originality is to compare the similarity, but the law does not clearly stipulate the proportion of the same or similar parts, which constitutes infringement, and needs to consider the same or similar parts. The status, importance and other factors in the alleged infringing works. The general handling video is only a small part of the change, and then publicly spread as its own work, which is undoubtedly infringing the copyright of the original author (if it is only after the production, personal appreciation of entertainment does not infringe The so-called pseudo-original, unless the degree of similarity is very low, low to only borrow a very small part of others, and this part is not a core element, and at the same time a new work is considered original.
Cultivate a short video account with a terminology in the player's mouth - raising a number. According to a senior short video user who does not want to be named, all the numbers, whether original or moving, need to simulate real people's behavior. Immediately send a bunch of short videos, which may be over-recognized by the system, resulting in no recommended amount. Normal account, 1~3 original videos are sent every day for the first 3 days, and other people’s videos are liked. Video, increase the weight of the account (the recommended coefficient of the platform to the user).
The reporter asked the short video platform how to identify the original video, and how to protect the user video, such as fast, vibrating and other platforms, the quick hand told reporters that the company has thousands of people 7x24-hour full-time content rating team, using labor Intelligent auditing technology, equipped with full-time auditors with corresponding professional knowledge and skills to conduct audits, severely crack down on illegal deletions, adapt other people's film and television works or other infringements, and conduct regular checkbacks. Give users full selection of works in product function design. Whether to publish, whether to allow other users to re-create and share the right to download, so that users can control the degree of authorization of intellectual property rights of their works, and protect users' works by adding watermarks and other technical means.
Brush data earns 20,000 yuan per month
Almost every short video user of the number has a common purpose - to drain.
In some short-video QQ exchange groups, there will be some people who advertise the data from time to time. A merchant who scans the data said that 80% of users who are playing short videos are now brushing data. He introduced that buyers are used to buying packages. The best-selling package is a $30 package, which includes 1,000 likes, 50000 playback, 400 forwards, and 300 rounds. Another seller of the data says that it’s up to 80%, but This phenomenon is indeed very common. He can earn 20,000 yuan in brushing data every month.
Why spend money on data? Xiaosu has some disdain for this problem. He said that the data is going up, it is easier to be exposed to more people by the platform, attract more traffic, and then move fans to WeChat, sell products or sell Micro signals can be realized.
Xiaosu told reporters that he had found a docking network merchant. Just add more effort and move the fans accumulated on the account of 'Farming' to WeChat, and then realize it.
Liu Yu (pseudonym), a software seller who claims to be the industry leader, said that the short video platform traffic is very large, but the platform is in a stage of strict management. Many rules restrict the short video to be more and more difficult to play, requiring professional people. In order to play well. He said that he can provide customers with a complete set of short video operation solutions, high-volume high-efficiency powder drainage.
Liu Yu said that he has a team that is doing marketing software and big data. They have developed a software that can download, process, and upload videos in batches. This software requires five iPhone5S phones to be configured at the same time. One phone can run 30 accounts. With data traffic guaranteed at a separate IP address, more than 100 accounts can simultaneously upload different videos. He said that in general, if you want to run 150 accounts at the same time, you need to hire at least a dozen employees, and the system they developed is a person. Can operate.
'This software is our core thing. In the case where the picture quality is not affected, the content of the video and the sound are the same, but we can make the vibrato not recognize it. This is someone else's video. ' Liu Yu Said, this software can make the originality of the video reach more than 90%.
The above software experts said that the batch download of this software is similar to the realization of the crawler function. On some short video platforms, find a specific video and then smash it down. The so-called cleaning processing, video editing software can do it, length the video. Cut, add some narration, code, the program is easier to judge is original. And bulk upload as long as you find the corresponding video upload interface, you can do a tool.
After the content 'facelift', the next step is 'ignition'. Liu Yu said that his team will provide users with popular and drainage solutions. He said that the team studied the short video platform for several months and found its propagation rules. They will analyze At present, the music in the popular short video is used by customers in the works. As for how to bring the fire works, how to drain, Liu Yu no longer talks about commercial secrets.
The above software is priced at 13,000 yuan. Liu Yu said that he has many customers, including brands, micro-business, medical, beauty and cosmetics. He also revealed that many peers are spying on their technology. The above software experts said that this software Technically, the cost should not be high. An experienced person may complete it in a few days.
According to another merchant who sells drainage software, there are thousands of ways to drain. For example, a free way to shake sound is to pay attention to the network red. Once the software prompts to update the content, go to the front row of the message and increase the exposure. Powder. However, he said that now the vibrato, the fast-paced technical fortress is powerful, and the automatic private user user drainage software sold can only be used on other platforms with poor operation.
Interestingly, when it comes to handling video infringement, Liu Yu admits that this is indeed infringing on the copyrights of others. But he said that in this era of information explosion, everyone’s copyright awareness is not so strong, and if they do not, It takes more cost to shoot the team and equipment yourself.
For Liu Yu's behavior of selling related software, Huang Rong believes that the act of developing software is legal as long as it does not infringe on the software copyright of others (mainly referring to other software of the same function) or violates the mandatory provisions of the law, contractual agreements, etc. If someone uses the software to infringe someone else's original work, once the law is resorted to, the original author's object of prosecution should be the direct infringer who carries the work, not the person who made the software. But if the function of the software is implemented, it does lead to other people. Infringement of rights and interests may involve violations of laws and regulations in economic law; conspiracy, joint enforcement of infringements and the acquisition of huge unlawful gains may also be suspected of copyright infringement.
Huang Rong believes that the reason for such copyright infringement is that the user's copyright awareness is weak and the legal consequences of the infringement are insufficient. The above software experts believe that the root cause of the proliferation of short video infringement is that the platform is hungry for content and relies on content to attract users. The black industry that has led to the for-profit is constantly influx. The essence of these industries is the realization of traffic. He believes that the current platform can find high-quality video sources from the system through relevant technologies, and delete inferior content, which can alleviate this to a certain extent. Kind of chaos.