Sino data: OPPO Find X occupied the first place in the high-end market share

Recently, the well-known market data research organization Sino has released a model research report on OPPO Find X. The data shows that as of the 33rd week of 2018, OPPO Find X market performance is second only to iPhone in the offline 4000-5000 yuan product market. 8, become the offline Android phone with the highest share of the price segment.

Since its debut at the Louvre in Paris, France on June 19th, OPPO Find X has received worldwide media attention and praise. Then Find X has been sold in China and Europe, North Africa and the Middle East. At the same time, it has been highly praised by users. The data shows that OPPO Find X has a significantly higher search speed than other products compared with the same period. At the same time, the initial market acceptance of Find X has reached a new high in the Find series. And always maintain a high market fever.

Report data shows that Find X's strength in terms of brand, appearance and technological innovation is an important factor in attracting a large number of consumers to buy. According to the user feedback in the report, high value, technology, high performance and Find The series of complexes are most concerned by users, leading technology, 'high-end' has become the mainstream impression of users of Find X; among them, the characteristics of dual-track pre-existing structure, 3D structured light, SuperVOOC super flash charging and so on are all heated by users, and it is also Find X. The biggest difference in the release of products compared to the same period.

It is worth noting that compared to the R series products, Find X has obvious changes in user attributes. In the past, OPPO R series products accounted for a higher proportion of female users; while Find X users, male users accounted for more than 60%. The proportion of mature users has also been greatly improved; it is also favored by a large number of urban white-collar workers and professionals. From the distribution of user attributes, it is not difficult to see that OPPO has further realized the dialogue with higher-level target users with the outstanding product power of Find X. .

The reason why Find X can gain the same attention and recognition from the industry and users is that in addition to continuing the OPPO mobile phone products as always, the design of Lead X technology has also led the trend of the industry, thus conveying the leading technology, high-end. Product image. OPPO Find X is the first in the industry to bring a new comprehensive screen solution, hiding the front and rear cameras and sensors through the dual-track predatory structure, and achieving automatic lifting, resulting in 'reverse and non-porous, The appearance of the integrated body makes the display ratio of Find X reach 93.8%. For the 3D structured light, the superVOOC super flash charging technology is equipped, which also makes Find X bring different product experience to the user, further consolidating The technical strength of OPPO.

According to the survey results from Sino, more and more R series users are moving to the high-end, and also attract many high-end users of other brands to choose Find X. The good product image displayed on the products is effectively transmitted to the OPPO brand. And help to continue to pull the OPPO brand image to the direction of technology leadership and high-end. Find X's excellent performance also allows OPPO to achieve a double harvest in the high-end product market and brand image.

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