In October, Xiaomi will release the annual flagship millet MIX 3. However, before this heavy flagship meets consumers, Xiaomi also specially prepared two appetizers for the user, Xiaomi 8 screen fingerprint version and Xiaomi 8 Youth Edition. The opening of Xiaomi’s second half of the game, how are the performances of Xiaomi’s two new machines?
Xiaomi 8 screen fingerprint version is similar to the previous Xiaomi 8 transparent exploration version in positioning. In addition to the adjustment of fingerprint recognition technology, there is no change. The new unlocking scheme is more convenient and easy to use for most users. However, consumers are The Xiaomi 8 Youth Edition equipped with the Xiaolong 660 is incomprehensible. You must know that Xiaomi is the first mobile phone of the Xiaolong 710 chip. Now it seems to be retrograde and generally adopts the more old Xiaolong 660 processor. What is behind this? ?
To determine if a phone's positioning is successful, it may be a two-way comparison.
The first is horizontal comparison of friendly products. At this price point, we found several well-behaved players in the mobile phone market. They are the new 360 N7 Lite for 360 mobile phones. Lenovo’s previously launched Lenovo Z5 and Glory mobile phones are released soon. The glory of 8X. Although not comprehensive, but these products have been able to roughly represent the development direction of the thousand yuan machine on the market.
In terms of appearance, two of the three color schemes provided by Xiaomi 8 Youth Edition are the gradual gradient coating process of Shuguang Gold and Dream Blue. It is reported that the design is inspired by the great artist Monet. Paintings. At the same time, the front and back of the fuselage are made of 2.5D glass material, and the micro-Liu Hai screen on the front is very good in visual effect.
Look at the products of the friends, although everyone's appearance can be said to have their own characteristics, but there is no product that can be designed from the head to the feet like the Xiaomi 8 Youth Edition according to the young people's use of psychology. So, although dare not say Xiaomi 8 Youth Edition is the best looking thousand yuan machine, but it is the purest mobile phone for young people.
After the horizontal comparison, let's take a look at the positioning conflict between Xiaomi 8 Youth Edition and its own products. The current hot products in Xiaomi's mid-range mobile phone are mainly Xiaomi 8SE and Xiaomi 6X. The former adopts Xiaolong 710. At the same time, the price of the processor is more than a few hundred dollars more than the Xiaomi 8 Youth Edition. In theory, there will not be too much overlap. In this case, the Xiaomi 6X, which belongs to the Xiaolong 660 series, becomes the biggest competitor of the Xiaomi 8 Youth Edition. .
However, the fact is that although the Xiaomi 8 Youth Edition is similar to the Xiaomi 6X in many respects, the 24 million front camera and the AI nude makeup beauty of the Xiaomi 8 Youth Edition have confirmed that this mobile phone is a main beauty. Self-timer mobile phone products, while the Xiaomi 6X camera looks more balanced, not too strong bias. At the same time, Xiaomi 8 Youth Edition is the first Xiaolong 660 mobile phone that supports the Vulkan version of "Glory of the King". Popularize here, Vulkan definition It is a cross-platform 2D and 3D drawing application interface, which can effectively reduce the hardware requirements of the CPU when calculating the game. This means that the game performance of Xiaomi 8 Youth Edition will be more powerful, which is undoubtedly a great boon for young users. .
In fact, whether it is the Xiaomi 8 Youth Edition just released, or the friend products mentioned by the author in the article, it can be seen that the current mobile phone manufacturers pay more attention to the mid-end market, and for the psychological needs of consumers at this price point, they Mobile phones of different price points have also been launched, and the positioning of these mobile phones is also different. The refinement strategy of mobile phone manufacturers in the mid-end market will become a major trend, and this trend will become more and more applications with black technology. More intense.
