The upgrade of consumption upgrade is the 'top pillar' of China's stable economy, and the 'booster' of high-quality development is a direct manifestation of meeting the needs of the people's better life. The CPC Central Committee and the State Council on improving the mechanism of promoting consumption and further stimulating the consumption potential of residents Several Opinions were announced on the 20th to draw a 'blueprint' to promote the upgrading of consumption.
How to break the institutional and institutional barriers to consumption expansion and upgrading? How to foster new growth points? How to make consumers 'capable of consumption' 'willing to spend' 'Dare to consume'? .
Aspect 1: Eat safely and safely, develop the housing rental market
In the field of physical consumption such as eating, wearing and living, the opinion points out that the market participants can provide safe and secure consumer goods. We will vigorously develop the housing rental market, especially long-term leases. Encourage the development of a shared, economical, socialized automobile circulation system. , comprehensively cancel the policy of restricted use of used cars. And put forward the development direction of information consumption and green consumption.
From January to August this year, the total retail sales of social consumer goods reflecting physical consumption increased by 9.3% year-on-year. 'The total retail sales of consumer goods reached 36.6 trillion yuan last year. On such a large total plate, the growth rate of 9% is not low. The scale of physical consumption is still expanding. ' Liu Yunan, inspector of the National Development and Reform Commission.
Wang Yun, a researcher at the China Academy of Macroeconomics, said that the construction of a more mature consumer market segment covering high, middle and low-end needs to focus on ensuring basic consumer economy, affordableness, security, improving the quality of general consumer goods and services, and ensuring basic consumer demand for residents. On the other hand, it is necessary to cultivate the middle and high-end consumer market, and to form new supply with institutional innovation, technological innovation and product innovation, and form a new growth point of consumption with strong growth driving force.
Aspect 2: Fully liberalize the pension service market and strictly implement the urban community construction kindergarten
In recent years, China's service consumption demand is strong. 'China's household consumption growth is in the stage of two-wheel drive of service consumption and commodity consumption. Service consumption is the fastest growing, most hotspot, and most potential area of consumption. 'The Development Research Center of the State Council Wang Wei, director of the Institute of Economic Research, said.
In the field of service consumption, opinions have been made in a series of deployment arrangements -
Cultural tourism and sports consumption, accelerate the development of emerging digital content industries such as digital publishing. Promote the development of theme parks. Support the development of consumer and popularization of cruise ships, yachts, self-driving cars, motorhomes, general aviation, etc. Promote the market-oriented operation of sports broadcasts.
Healthy pension household consumption, under the premise of effectively guaranteeing basic medical and health services, support social forces to provide multi-level and diversified medical and health services. Fully liberalize the old-age service market. Improve the government's approach to subsidies for the operation of pension service institutions, Make up the brick ''fill the head' to the 'complement head'.
Education and training for child care, strict implementation of urban community construction kindergarten policy. Full implementation of kindergarten teachers with certificates to work. Adhere to the unity of social and economic benefits, correct the purpose of utilitarian, and promote the education of advanced education and test-oriented education Training activities.
'China's consumption structure is shifting from material consumption to service-oriented consumption. 'Chi Fulin, dean of the China (Hainan) Reform and Development Research Institute, said that the key is to increase the opening of the service market and resolve the contradiction of serious supply shortage. .
Ou Xiaoli, Director of the Social Development Department of the National Development and Reform Commission, said that China will improve its policy system to deal with the aging of the population, attract social forces to actively participate, and continue to expand the supply of high-quality old-age services.
Aspect 3: Cultivate new hotspots for consumption
With the infiltration and integration of 'Internet +' into the traditional consumer sector, new modes of new consumption patterns have emerged rapidly. The opinions pointed out that actively cultivating new consumption hotspots such as online consumption, customized consumption, experience consumption, smart consumption, fashion consumption, encouragement and consumer experience. , individualized design, flexible manufacturing and other related industries to accelerate development.
Liu Yunan said that the new model of guiding new consumption mode should be developed in an orderly manner. It is necessary to establish and improve laws and regulations for adapting to the platform model, sharing the economy and other innovative developments, and increase the supply of government systems.
The opinion pointed out that it is necessary to speed up the expansion of rural consumption, consumption, housing and other general consumption, and encourage and guide rural residents to increase transportation, cultural entertainment, and automobile consumption.
Wang Yun said that with the continuous rapid growth of rural residents' income and the improvement of various types of consumption facilities, the consumption potential of rural residents is continuously released, and the urban-rural coordination of consumption growth is further enhanced.
Aspect 4: Improve the quality standard credit system Deepen the reform of income distribution system
The quality and standard system still lags behind the need for quality improvement and consumption expansion. The credit system and consumer rights protection mechanism have not yet been effective, and the consumption power consumption and consumption expectations of the residents need to be further improved... These institutional and institutional barriers restricting the upgrading of consumption quality, Need to be broken.
Liu Yunan said that in recent years, the phenomenon of purchasing power outflow has occurred. On the one hand, domestic residents have strong demand for high-quality, high-end products and services, and the domestic market is temporarily unable to meet the needs of residents; on the other hand, it also reflects insufficient confidence in domestic products and services. problem.
The opinion puts forward that it will speed up the establishment and improvement of high-level, wide-coverage, strong-constrained quality standards and post-consumer evaluation systems, strengthen the construction of enterprises and personal credit systems in the consumer sector, enhance consumer awareness and rights protection, and create a safe and secure consumer environment.
The opinion emphasizes the improvement of the income distribution system that is conducive to improving the consumption power of residents. Building a fair and open market environment. Increasing the effective and orderly opening of the life service sector, and gradually relaxing the restrictions on foreign investment.
Wang Yun said that the simultaneous improvement of labor productivity and labor remuneration, and the simultaneous growth of economic development and household income are important foundations for promoting the continuous improvement of household consumption capacity and the continuous enhancement of the basic role of consumption in economic development. Further deepening the reform of the income distribution system, Improving the fiscal, taxation and financial land supporting policies will help to increase consumption power, improve consumer expectations, and further stimulate the consumption potential of Chinese residents.