The electric pressure cooker combines the advantages of the pressure cooker and the rice cooker. It is an upgraded product of the traditional pressure cooker and rice cooker. The electric pressure cooker has a thermal efficiency of more than 80%, saves time and electricity during the cooking process, and completely solves the safety hazard problem of the ordinary pressure cooker. Safe, convenient, versatile, easy to operate and other advantages are welcomed by more and more consumers.
According to the "Analysis Report of China's Electric Pressure Cooker Venture Capital Industry Report of 2018-2023" issued by the New World Industrial Research Center, from January to June 2018, the total sales volume of the electric pressure cooker market in China reached 8.93 million units, an increase of 2.9% year-on-year; sales It reached 3.71 billion yuan, an increase of 8.2% year-on-year. It is estimated that in 2018, the sales of electric pressure cooker market in China will reach 7.99 billion yuan, a year-on-year increase of 5.1%. China's electric pressure cooker market has shown a steady upward trend.
From the perspective of sales channels, the electric pressure cooker market is similar to the sales channel of the whole small household appliance market, and online sales occupy an important position. In 2017, the overall market sales of electric pressure cookers reached 17.81 million units, of which online sales were 10.22 million units. The sales volume under the line was 7.59 million units; the overall market sales was 7 billion yuan, of which online sales were 3.1 billion yuan and offline sales were 3.9 billion yuan. The sales volume of electric pressure cooker online market accelerated, becoming the main Sales channels; offline sales decreased, but the average unit price of sales products is higher, which can be applied to the middle and high-end market.
The heating method of the traditional electric pressure cooker is to use a heating plate for heating. The inner tank only has the bottom heated, the heating area is small, and the heating is uneven. With the upgrading of the consumption structure, consumers have higher and higher requirements for product quality, which promotes electricity. Pressure cooker industry upgrades the product structure. IH electromagnetic heating is through the electromagnetic coil to connect the alternating current, directly heating the inner tank, solving the drawbacks of the traditional electric pressure cooker uneven heating and slow heating speed. China's mainstream electric pressure cooker manufacturers have IH technology is applied to electric pressure cooker products, and its market penetration rate is increasing.
In 2017, the proportion of IH electric pressure cooker retail sales has reached 23.3%, and the proportion of high-end products of more than 1,000 yuan has reached 17.6%, becoming the main product to drive the growth of electric pressure cooker market. From January to June 2018, IH electric pressure cooker The online market retail sales accounted for 7.1%, and the offline market accounted for 28.3%. It can be seen that China's electric pressure cooker market is showing a high-end development trend, and IH electric pressure cooker has become the highlight of market growth.
In China's electric pressure cooker market, the brands with higher market share are beautiful, Supor and Jiuyang. In the online market in 2017, the US has a share of 40.5%, Supor has a share of 37.6%, and Jiuyang has a share of 13.5%. The market share of the top three brands in the market is 91.6%. In the offline market, the US has a share of 44.6%, Supor is 36.4%, Jiuyang is 13.9%, and the total share of the three major brands in the offline market is 94.9%. The market share of the three major electric pressure cooker brands has reached more than 90%, and the concentration of the electric pressure cooker market in China is high.
New think industry analysts said that the upgrading of consumption structure and the adjustment of product structure are important driving forces for the development of China's electric pressure cooker market. China's electric pressure cooker industry has a high concentration, other brands have less living space, and it is difficult to open up new markets. However, in the high-end field, the demand for IH technology, personalized functions, and improved cooking taste is still increasing. In the future, the electric pressure cooker industry can focus on the high-end market.