If Apple loses its market in China, can it dominate the mobile phone industry? From the perspective of mobile phone shipments in 2017, even if it loses the Chinese market, it can still fight for the second. Last year, Apple’s global shipments were 215 million. In China, the shipment volume is about 50 million units, and there are still about 160 million units lost in the domestic market. It is also higher than the total shipments of 153 million units of Huawei last year. If you lose the domestic market this year, you can still do it. The second is hard to say...
This year, Huawei's Q2 quarter global shipments surpassed Apple's. Whether shipments can surpass Apple in 2018 is still a big unknown. Anyway, from the iPhoneXS series, I think Apple's sales are not likely to exceed last year. The Huawei P series has been well received this year. The Mate series has not yet been released. The glory has a small outbreak this year. Of course, this is just an optimistic forecast. I think global shipments will be Apple's second place this year!
To be honest, Apple’s current brand influence is hard to lose the domestic market. After all, Apple is still the best smartphone in the broad sense. Every year after the iPhone launch, many people will be in the circle of friends, whether it’s true or not. It has been proved that Apple's influence is deep enough. Will other mobile phones be like Apple after the release? If you abandon the product, it will be deeply rooted in the brand, and Apple's industrial chain is in the country. Easy to lose the domestic market!
For Samsung, the first hegemony position in these years has not been shaken. After all, Samsung has more than 300 million shipments a year. Huawei and Apple want to catch up with it in a short time. It is almost impossible for Apple to lose its domestic market for Huawei. It is said that it is a big one, but it has no effect on Samsung, because the domestic mobile phone market itself does not have a place for Samsung. What Huawei needs to do now is to expand the global market. I think it is only a matter of time to go beyond Apple. Beyond Samsung is still a long way to go~